---
title: "38.5 X 26.5 Inches Puzzle Frame — $65K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/38-5-x-26-5-inches-puzzle-frame"
last_updated: "2026-08-09T05:30:27.408Z"
locale: en
meta:
description: "Niche score 43/100 · $65K/yr market · 33K searches/yr · $55.18 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 43/100 · $65K/yr market · 33K searches/yr · $55.18 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "38.5 X 26.5 Inches Puzzle Frame — $65K/yr Amazon US Niche (2026) - Flapen"
---
# **38.5 x 26.5 inches puzzle frame**
**Skip it**
A small market ($65K/yr) — this niche doesn't clear our bar today.
Market size 16Growth 20Conversion 45Competition 54Returns 47Price range 78Avg price 91Brand share 34Review moat 24Quality gap 70
**Avg price**
**Great****$55.18**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.74–$119.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****6,048.65**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$65K**
$65K/yr · 33K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 38.5 x 26.5 inches puzzle frame is a $65K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 43/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **38.5 x 26.5 inches puzzle frame market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$55K–$69K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#502**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **85%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **—flat
**Sellers**
**24**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 93%
**Open market**
**11%**
- MICEPLAY33% - ArtToFrames24% - Americanflat17% - CustomPictureFrames.com7% - MCS5% - A PLUS MAX4% - Open — no brand owns it (6 brands, 11%)
## **Demand**
Weekly Amazon search volume, last 26 weeks — -9.6% search growth over the last 90 days.
900700Prime Day '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/38-5-x-26-5-inches-puzzle-frame/trend)
## **Top 38.5 x 26.5 inches puzzle frame search terms**
- **38.5 x 26.5 inches puzzle frame**9K/yr-18.9%2.6% conv. - **26x38 poster frame**5K/yr+27.2%3.0% conv. - **2000 piece puzzle frame**5K/yr-18.4%2.2% conv. - **frame 38.5 x 26.5 inches**5K/yr-13.8%1.2% conv. - **38x26 frame**5K/yr-4.9%1.9% conv. - **26x38 frame**5K/yr-13.8%1.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/38-5-x-26-5-inches-puzzle-frame/search-terms)
## **Top 38.5 x 26.5 inches puzzle frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$10K20%$13K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MICEPLAY Adjustable Puzzle Frame for 1000/1500/2000 Piece Puzzles Poster Frame for Wall Mounting Horizontal & Vertical Display Black Picture Frame for Home Decor**MICEPLAY**$51.08**3.7★27 rev](https://www.amazon.com/dp/B0FQNVFKH4) [2**MICEPLAY 2739 Adjustable Puzzle Frame for 2000/1500/1000 Pieces Lightweight Wall Mount Horizontal & Vertical Display for Jigsaw Poster Gift for Puzzle Lovers (Fits 1927 to 2739)**MICEPLAY**$50.10**3.6★65 rev](https://www.amazon.com/dp/B0GWM2LLHC) [3**Americanflat 26x38 Poster Frame - Engineered Wood - Black**Americanflat**$60.89**4.5★41,054 rev](https://www.amazon.com/dp/B0CV641HXN) [4**ArtToFrames 26x38 Inch Black Picture Frame This 1.25 Inch Custom MDF Poster Frame is Black Great for Your Art or Photos - Comes with Economy Acrylic**ArtToFrames**$67.64**4.6★4,169 rev](https://www.amazon.com/dp/B08576QXKB) [5**Americanflat 28x40 Poster Frame - Matted to 24x36 - Engineered Wood - Black**Americanflat**$48.17**4.5★4,889 rev](https://www.amazon.com/dp/B0CMC7TM9C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MICEPLAY 2739 Adjustable Puzzle Frame for 2000/1500/1000 Pieces Lightweight Wall Mount Horizontal & Vertical Display for Jigsaw Poster Gift for Puzzle Lovers (Fits 1927 to 2739)**MICEPLAY**$50.10**65 rev3mo ago](https://www.amazon.com/dp/B0GWM2LLHC) [**27x40 Picture Frame Black Flat Profile Wall Photo Frame**Generic**$17.02**12 rev4mo ago](https://www.amazon.com/dp/B0GTTYH3PK) [**27x40 Picture Frame Black Flat Profile Wall Photo Frame**Generic**$18.21**30 rev7mo ago](https://www.amazon.com/dp/B0GC34PL84) [**MICEPLAY Adjustable Puzzle Frame for 1000/1500/2000 Piece Puzzles Poster Frame for Wall Mounting Horizontal & Vertical Display Black Picture Frame for Home Decor**MICEPLAY**$51.08**27 rev10mo ago](https://www.amazon.com/dp/B0FQNVFKH4) [**MICEPLAY Adjustable Puzzle Frame for 1000/1500/2000 Piece Puzzles Lightweight Wall Mount Frame for Posters and Pictures (Adjustable Size 19 x 27~27 x 39)**MICEPLAY**$49.06**65 rev10mo ago](https://www.amazon.com/dp/B0FQNYBCBS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MICEPLAY 2739 Adjustable Puzzle Frame for 2000/1500/1000 Pieces Lightweight Wall Mount Horizontal & Vertical Display for Jigsaw Poster Gift for Puzzle Lovers (Fits 1927 to 2739)**MICEPLAY**$50.10**3.6★**▲ 211%**](https://www.amazon.com/dp/B0GWM2LLHC) [**27x40 Picture Frame Black Flat Profile Wall Photo Frame**Generic**$17.02**3.8★**▲ 194%**](https://www.amazon.com/dp/B0GTTYH3PK) [**26.5x38.5 Puzzle Frame with Glue Sheets | White Mid Century Picture Frame | Real Wood with UV Resistant Acrylic Front | Made to Preserve and Display Puzzles Measuring 26.5x38.5 Inches**CustomPictureFrames.com**$114.65**4.5★**▲ 106%**](https://www.amazon.com/dp/B0CCXB3K5V) [**26.5x38.5 Dark Brown Solid Wood Picture Frame Set with Peel & Stick Puzzle Glue Sheets | Interior Depth 0.5 Inches | Dark Brown Puzzle Frame with UV Acrylic Foam Backing & Hanging Hardware**CustomPictureFrames.com**$118.77**5.0★**▲ 97%**](https://www.amazon.com/dp/B09VD9679H) [**27x40 Picture Frame Black Flat Profile Wall Photo Frame**Generic**$18.21**3.7★**▲ 53%**](https://www.amazon.com/dp/B0GC34PL84)
**~~View all trending →~~**
## **What buyers say about 38.5 x 26.5 inches puzzle frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**16%
*“Easy to use”*
**Frame Quality**16%
*“The frame is well constructed”*
**Size-Overall**15%
*“This fit our puzzle perfect”*
**Quality-Overall**13%
*“Good quality”*
**Advertised Vs Actual Product**6%
*“As expected”*
**Value For Money**4%
*“half the price from stores”*
**Efficiency**4%
*“Works good”*
**Adhesion/Stickiness**4%
*“Glue sheets work great”*
**Assembly/Installation**3%
*“Its not impossible to put together”*
**Durability**2%
*“Works as designed, durable”*
### **What buyers complain about **
**Frame Quality**24%
*“Frame is damaged/cracked”*
**Quality-Overall**13%
*“Cheap”*
**Strength**9%
*“nor very sturdy”*
**Size-Overall**8%
*“Doesn't fit”*
**Durability**7%
*“Broke within a month :”*
**Value For Money**4%
*“$50 is way to much for this frame”*
**Wood Quality**3%
*“Cheap wood Cheap”*
**Adhesion/Stickiness**3%
*“Im hoping it wont affect the sticky side”*
**Weight Heavy**2%
*“heavy to be stable on its own weight”*
**Assembly/Installation**2%
*“Not the easiest to assemble”*
### **Top return reasons **
**Frame Quality**52%
**Size-Overall**30%
**Defective Material/Parts**3%
**Value For Money**2%
**Advertised Vs Actual Product**2%
**Quality-Overall**1%
**Functionality-Overall**1%
**Material Quality**1%
**Wood Quality**1%
**Assembly/Installation**1%
## **Common questions**
- **Is 38.5 x 26.5 inches puzzle frame profitable to sell on Amazon United States?**
- The niche generates $65K/yr across 26 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the 38.5 x 26.5 inches puzzle frame niche?**
- 12 brands and 24 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in 38.5 x 26.5 inches puzzle frame?**
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Strength. The return rate is 3.3%.
- **What does it cost to enter the 38.5 x 26.5 inches puzzle frame niche?**
- Listings span $11.74–$119.48; the average listing price is $55.18 (sweet spot $15–$100). The average incumbent carries 6,049 reviews — the moat a new listing must climb.
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