---
title: "Search terms — 30x30 table - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/30x30-table/search-terms"
last_updated: "2026-08-06T02:41:36.176Z"
locale: en
meta:
  description: "Niche score 51/100 · $91K/yr market · 112K searches/yr · $87.10 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $91K/yr market · 112K searches/yr · $87.10 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 30x30 table - Flapen"
---

# **30x30 table**

**Worth a look**

Shows no brand lock-in (top 5 brands take 36% of clicks), but weak search conversion (0.9%) keeps it on the watch list.

Market size 23Growth 28Conversion 12Competition 93Returns 62Price range 34Avg price 80Brand share 95Review moat 38Quality gap 53

**Brand share**

**Incredible****36%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Avg price**

**Great****$87.10**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,654.22**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$16.71–$261.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+2.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$91K**

$91K/yr · 112K searches

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms