---
title: "28x28 Frame — $43K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/28x28-frame"
last_updated: "2026-08-09T06:57:14.483Z"
locale: en
meta:
description: "Niche score 32/100 · $43K/yr market · 29K searches/yr · $55.38 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 32/100 · $43K/yr market · 29K searches/yr · $55.38 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "28x28 Frame — $43K/yr Amazon US Niche (2026) - Flapen"
---
# **28x28 frame**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 35Conversion 34Competition 19Returns 20Price range 95Avg price 91Brand share 6Review moat 24Quality gap 62
**Price range**
**Incredible****$41.33–$98.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$55.38**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+7.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****6,586.17**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****6.4%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$43K**
$43K/yr · 29K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 28x28 frame is a $43K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 32/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **28x28 frame market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$42K–$55K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#450**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **75%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **212 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**9**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- LaVie Home38% - JDZIVTOP26% - Americanflat17% - Annecy11% - ArtToFrames5% - Craig Frames2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 28 weeks — +7.7% search growth over the last 90 days.
2K1KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/28x28-frame/trend)
## **Top 28x28 frame search terms**
- **28x28 frame**16K/yr+6.1%3.0% conv. - **28 x 28 frame**9K/yr+22.6%3.0% conv. - **28x28 picture frame**4K/yr-16.4%3.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/28x28-frame/search-terms)
## **Top 28x28 frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$9K30%$13K40%$17K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LaVie Home 28x28 Picture Frame for Wall Display 28x28 Black Picture Frame with HD Plexiglas 28 x 28 Photo Frame 1 Pack Picture Frames for Displaying Photos Classic Collection**LaVie Home**$43.49**4.4★6,741 rev](https://www.amazon.com/dp/B0F21L2MS2) [2**Americanflat 28x28 Poster Frame - Matted to 24x24 - Slim Molding - Black**Americanflat**$41.33**4.5★5,432 rev](https://www.amazon.com/dp/B0D21DL8PY) [3**Annecy 28x28 Picture Frame Black1 Pack 28x28 Picture Frame for Wall Decoration Classic Black Minimalist Style Suitable for Decorating Houses Offices Hotels**Annecy**$41.99**4.4★3,038 rev](https://www.amazon.com/dp/B0FMY9ZPWD) [4**28x28 Frame Natural Woodgrain 28x28 Picture Frame Beige Rustic Poster Frame Large 28 by 28 Gallery Family Concert Portrait Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift**JDZIVTOP**$46.54**4.4★2,984 rev](https://www.amazon.com/dp/B0FGXSPK14) [5**28x28 Frame Rustic White Distressed 28x28 Picture Frame Art Pic Hanging Poster Frame 28 by 28 Gallery Family Concert Portrait Wall Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift**JDZIVTOP**$46.36**4.4★2,984 rev](https://www.amazon.com/dp/B0FGXVN6D8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Annecy 28x28 Picture Frame Black1 Pack 28x28 Picture Frame for Wall Decoration Classic Black Minimalist Style Suitable for Decorating Houses Offices Hotels**Annecy**$41.99**3,038 rev11mo ago](https://www.amazon.com/dp/B0FMY9ZPWD) [**28x28 Frame Natural Woodgrain 28x28 Picture Frame Beige Rustic Poster Frame Large 28 by 28 Gallery Family Concert Portrait Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift**JDZIVTOP**$46.54**2,984 rev1y ago](https://www.amazon.com/dp/B0FGXSPK14) [**28x28 Frame Rustic White Distressed 28x28 Picture Frame Art Pic Hanging Poster Frame 28 by 28 Gallery Family Concert Portrait Wall Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift**JDZIVTOP**$46.36**2,984 rev1y ago](https://www.amazon.com/dp/B0FGXVN6D8) [**JDZIVTOP 28x28 Picture Frame Brown Rustic 28x28in Poster Frame Distressed 28 by 28 Frame Large Gallery Family Concert Portrait Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift**JDZIVTOP**$46.99**2,984 rev1y ago](https://www.amazon.com/dp/B0FGXYW974) [**JDZIVTOP 28x28 Picture Poster Frame Rustic Gray 28 x28inch Frame Natural 28x28 Frame Distressed Grey Large Gallery Family Concert Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift**JDZIVTOP**$46.54**2,984 rev1y ago](https://www.amazon.com/dp/B0FGXZJLKV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Annecy 28x28 Picture Frame Black1 Pack 28x28 Picture Frame for Wall Decoration Classic Black Minimalist Style Suitable for Decorating Houses Offices Hotels**Annecy**$41.99**4.4★**▲ 100%**](https://www.amazon.com/dp/B0FMY9ZPWD) [**ArtToFrames 28x28 Inch Gold Picture Frame This 1.28 Inch Custom Wood Poster Frame is Gold Great for Your Art or Photos - Comes with Economy Acrylic**ArtToFrames**$98.73**4.0★**▲ 93%**](https://www.amazon.com/dp/B07VWXRRGL) [**JDZIVTOP 28x28 Picture Frame Brown Rustic 28x28in Poster Frame Distressed 28 by 28 Frame Large Gallery Family Concert Portrait Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift**JDZIVTOP**$46.99**4.4★**▲ 41%**](https://www.amazon.com/dp/B0FGXYW974) [**28x28 Frame Rustic White Distressed 28x28 Picture Frame Art Pic Hanging Poster Frame 28 by 28 Gallery Family Concert Portrait Wall Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift**JDZIVTOP**$46.36**4.4★**▲ 36%**](https://www.amazon.com/dp/B0FGXVN6D8) [**LaVie Home 28x28 Picture Frame for Wall Display 28x28 Black Picture Frame with HD Plexiglas 28 x 28 Photo Frame 1 Pack Picture Frames for Displaying Photos Classic Collection**LaVie Home**$43.49**4.4★**— 8%**](https://www.amazon.com/dp/B0F21L2MS2)
**~~View all trending →~~**
## **What buyers say about 28x28 frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**14%
*“Not a bad frame for the price”*
**Size-Overall**14%
*“Fit the puzzle perfectly”*
**Quality-Overall**14%
*“Great product”*
**Frame Quality**7%
*“Large picture frame”*
**Strength**7%
*“Seems sturdy”*
**Advertised Vs Actual Product**7%
*“Exactly as advertised”*
**Drawing Experience**7%
*“Good for large Diamond Art Painting”*
**Thickness**7%
*“it would be fine for thicker projects”*
### **What buyers complain about **
**Quality-Overall**26%
*“About as cheaply made as possible”*
**Frame Quality**17%
*“Arrive with a cracked corner not a very sturdy frame”*
**Value For Money**9%
*“Price of it was too expensive for a frame”*
**Product Condition**9%
*“Received a previously returned broken item”*
**Durability**5%
*“came apart as soon as i tried to use it”*
**Scratch Resistance**5%
*“its got a few scrapes in it”*
**Advertised Vs Actual Product**5%
*“This frame is not 30x30nlike the site”*
**Size-Overall**3%
*“it's an unusual size”*
**Strength**3%
*“Flimsy”*
**Mounting**3%
*“Be aware that the mounting brackets aren't necessarily level with each other”*
### **Top return reasons **
**Frame Quality**59%
**Size-Overall**21%
**Defective Material/Parts**4%
**Quality-Overall**3%
**Advertised Vs Actual Product**2%
**Color**2%
**Material Quality**1%
**Scratch Resistance**1%
**Thickness**1%
**Thin**1%
## **Common questions**
- **Is 28x28 frame profitable to sell on Amazon United States?**
- The niche generates $43K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Skip it (32/100).
- **How competitive is the 28x28 frame niche?**
- 6 brands and 9 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in 28x28 frame?**
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Value For Money. The return rate is 6.4% — above our launch gate.
- **What does it cost to enter the 28x28 frame niche?**
- Listings span $41.33–$98.73; the average listing price is $55.38 (sweet spot $15–$100). The average incumbent carries 6,586 reviews — the moat a new listing must climb.
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