---
title: "28 X 40 Frame — $318K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/28-x-40-frame"
last_updated: "2026-08-09T07:40:08.570Z"
locale: en
meta:
description: "Niche score 55/100 · $318K/yr market · 125K searches/yr · $61.76 avg price. High returns (6.0%) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 55/100 · $318K/yr market · 125K searches/yr · $61.76 avg price. High returns (6.0%) keeps it on the watch list. Data updated Aug 2026."
"og:title": "28 X 40 Frame — $318K/yr Amazon US Niche (2026) - Flapen"
---
# **28 x 40 frame**
**Worth a look**
Shows a sweet-spot price point ($61.76 avg), but high returns (6.0%) keeps it on the watch list.
Market size 52Growth 43Conversion 51Competition 72Returns 21Price range 83Avg price 89Brand share 61Review moat 24Quality gap 65
**Avg price**
**Great****$61.76**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$17.27–$114.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$318K**
$318K/yr · 125K searches
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+14.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,216.38**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****6.0%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 28 x 40 frame is a $318K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 55/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **28 x 40 frame market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$371K–$494K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#354**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **76%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 91%
**Open market**
**24%**
- Americanflat29% - LUGHFSV11% - LaVie Home10% - Fxojyvo9% - Fisnish9% - Picrit8%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +14.8% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/28-x-40-frame/trend)
## **Top 28 x 40 frame search terms**
- **28x40 frame**50K/yr+20.2%4.0% conv. - **28 x 40 frame**23K/yr+25.0%3.9% conv. - **28x40 frame with mat**12K/yr+60.1%3.0% conv. - **28x40 poster frame**12K/yr-25.7%4.5% conv. - **40x28 frame**8K/yr-1.3%3.5% conv. - **28x40 picture frame**5K/yr-5.0%4.8% conv. - **40 x 28 frame**5K/yr+11.5%4.3% conv. - **28 x 40 poster frame**5K/yr-2.8%4.7% conv. - **28 x 40 frame with mat**4K/yr-5.1%2.9% conv. - **frame 28x40**3K/yr+4.0%5.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/28-x-40-frame/search-terms)
## **Top 28 x 40 frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$10K6%$19K9%$29K12%$38K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LaVie Home 28x40 Picture Frame for Wall Display 28x40 Black Picture Frame with HD Plexiglass 28 x 40 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection**LaVie Home**$46.18**4.4★6,741 rev](https://www.amazon.com/dp/B0D4LKXJ3K) [2**Fxojyvo 28x40 Picture Frame Black Engineered Wood Wall Hanging**Fxojyvo**$43.02**4.3★1,730 rev](https://www.amazon.com/dp/B0DHTTQWQM) [3**Veleclo 28x40 Picture Frame for Wall Display 28x40 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 28 x 40 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack**Veleclo**$46.81**4.4★1,411 rev](https://www.amazon.com/dp/B0FJ7GPBW3) [4**Americanflat 28x40 Poster Frame - Matted to 24x36 - Engineered Wood - Black**Americanflat**$48.17**4.5★4,889 rev](https://www.amazon.com/dp/B0CMC7TM9C) [5**Fisnish 28x40 Picture Frame Display Pictures 24x36 with Mat or 28 x 40 Without Mat Black Wall Hanging Poster Frame with HD Plexiglass Durable and Scratch-proof 1 Pack**Fisnish**$56.05**4.4★3,543 rev](https://www.amazon.com/dp/B0F13MXNHV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**euwazram Rustic Walnut 28x40 Frame - Single Frame 28 x 40 Poster Frame for Artwork Puzzles Photos and Movie Posters Picture Frames**euwazram**$58.39**490 rev7mo ago](https://www.amazon.com/dp/B0GBTXB5SK) [**LUGHFSV 28x40 Picture Frame for Wall Vertical or Horizontal Wall Hanging Large Poster Frame for Photo and Posters Poster Frame 28x40 Without Mat**LUGHFSV**$40.81**28 rev10mo ago](https://www.amazon.com/dp/B0FR29CDZK) [**Homeforia 27x40 inch Poster Frame Brown Mortise & Tenon Walnut 27 x 40 Wooden Picture Frames with Mat 24 x 36 for Wall 40x27 Dark Wood Frame Matted to 24x36 Photo Tempered Glass Wall Kit Set of 1**Homeforia**$90.14**453 rev10mo ago](https://www.amazon.com/dp/B0FQQJ36DK) [**Picrit 28x40 Poster Frame Black Engineered Wood Picture Frame for Horizontal or Vertical Wall Mounting and Displaying Artwork Photos 1 Pack**Picrit**$51.30**5,477 rev1y ago](https://www.amazon.com/dp/B0FJXV16KL) [**Veleclo 28x40 Picture Frame for Wall Display 28x40 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 28 x 40 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack**Veleclo**$46.81**1,411 rev1y ago](https://www.amazon.com/dp/B0FJ7GPBW3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Americanflat 28x40 Poster Frame - Matted to 24x36 - Slim Molding - Silver**Americanflat**$54.01**4.5★**▲ 174%**](https://www.amazon.com/dp/B0D1ZM4GF3) [**Homeforia 27x40 inch Poster Frame Brown Mortise & Tenon Walnut 27 x 40 Wooden Picture Frames with Mat 24 x 36 for Wall 40x27 Dark Wood Frame Matted to 24x36 Photo Tempered Glass Wall Kit Set of 1**Homeforia**$90.14**4.9★**▲ 161%**](https://www.amazon.com/dp/B0FQQJ36DK) [**A PLUS MAX 27x40 Picture Frame Black Light Weight Wall Mount**A PLUS MAX**$39.07**4.3★**▲ 155%**](https://www.amazon.com/dp/B0DPHHKDJY) [**euwazram Rustic Walnut 28x40 Frame - Single Frame 28 x 40 Poster Frame for Artwork Puzzles Photos and Movie Posters Picture Frames**euwazram**$58.39**4.6★**▲ 147%**](https://www.amazon.com/dp/B0GBTXB5SK) [**LUGHFSV 28x40 Picture Frame for Wall Vertical or Horizontal Wall Hanging Large Poster Frame for Photo and Posters Poster Frame 28x40 Without Mat**LUGHFSV**$40.81**4.2★**▲ 99%**](https://www.amazon.com/dp/B0FR29CDZK)
**~~View all trending →~~**
## **What buyers say about 28 x 40 frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**33%
*“Beautifully made frame”*
**Quality-Overall**13%
*“Thank you for making quality affordable”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Size-Overall**6%
*“Perfect fit”*
**Value For Money**6%
*“a good value for the money”*
**Durability**3%
*“Works as designed, durable”*
**Wood Quality**3%
*“nice wooden finish”*
**Weight Light**3%
*“Great light weight frame”*
**Strength**2%
*“Feels sturdy and looks great”*
**Assembly/Installation**1%
*“Easy to assemble too”*
### **What buyers complain about **
**Frame Quality**23%
*“Frame was cracked”*
**Quality-Overall**15%
*“Not well made”*
**Strength**13%
*“Flimsy”*
**Durability**9%
*“Broke within a month :”*
**Weight Heavy**5%
*“heavy to be stable on its own weight”*
**Value For Money**4%
*“Not worth the price”*
**Material Quality**3%
*“It is obvious that its plastic and not glass,”*
**Size-Overall**3%
*“My one issue is that it doesn't keep the poster tight enough”*
**Thickness**2%
*“seems to be a little thicker than the poster frames Ive purchased in stores”*
**Color**2%
*“Wrong color”*
### **Top return reasons **
**Frame Quality**66%
**Size-Overall**16%
**Defective Material/Parts**3%
**Quality-Overall**2%
**Color**2%
**Value For Money**2%
**Wood Quality**1%
**Advertised Vs Actual Product**1%
**Strength**1%
**Material Quality**1%
## **Common questions**
- **Is 28 x 40 frame profitable to sell on Amazon United States?**
- The niche generates $318K/yr across 34 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the 28 x 40 frame niche?**
- 14 brands and 20 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in 28 x 40 frame?**
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Strength. The return rate is 6.0% — above our launch gate.
- **When does demand for 28 x 40 frame peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the 28 x 40 frame niche?**
- Listings span $17.27–$114.33; the average listing price is $61.76 (sweet spot $15–$100). The average incumbent carries 5,216 reviews — the moat a new listing must climb.
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