---
title: "24x36 Frame with Mat — $111K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/24x36-frame-with-mat"
last_updated: "2026-08-09T08:41:47.072Z"
locale: en
meta:
description: "Niche score 47/100 · $111K/yr market · 93K searches/yr · $57.55 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 47/100 · $111K/yr market · 93K searches/yr · $57.55 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "24x36 Frame with Mat — $111K/yr Amazon US Niche (2026) - Flapen"
---
# **24x36 frame with mat**
**Skip it**
A deep review moat (5,926 avg reviews) — this niche doesn't clear our bar today.
Market size 27Growth 38Conversion 26Competition 70Returns 34Price range 84Avg price 90Brand share 68Review moat 24Quality gap 38
**Avg price**
**Great****$57.55**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$31.49–$111.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+10.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$111K**
$111K/yr · 93K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,925.79**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 24x36 frame with mat is a $111K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **24x36 frame with mat market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$144K–$173K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#284**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **92%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**64%**
Top 20: 98%
**Top-5 click share**
**43%**
Top 20: 80%
**Open market**
**31%**
- upsimples26% - Americanflat11% - Hongkee11% - MCS10% - PEALSN7% - Homeforia5%
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — +10.5% search growth over the last 90 days.
5K3KSpike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/24x36-frame-with-mat/trend)
## **Top 24x36 frame with mat search terms**
- **24x36 frame with mat**31K/yr+15.6%1.6% conv. - **24 x 36 frame with mat**16K/yr+8.0%1.6% conv. - **24x36 matted frame**13K/yr+12.5%2.0% conv. - **24x36 poster frame with mat**11K/yr-5.8%1.9% conv. - **wood frame 24x36**7K/yr+18.8%1.7% conv. - **24 x 36 matted frame**5K/yr+21.4%1.8% conv. - **26x34 frame**5K/yr-6.4%0.7% conv. - **24 x 36 frame wood**4K/yr+23.2%2.1% conv. - **wooden frame 24x36**3K/yr+12.4%2.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/24x36-frame-with-mat/search-terms)
## **Top 24x36 frame with mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$11K15%$17K20%$22K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**upsimples 24x36 Poster Frame Display Pictures 20x30 with Mat or 24 x 36 Without Wall Hanging Picture Frames Black 1 Pack**upsimples**$37.68**4.5★41,299 rev](https://www.amazon.com/dp/B0DFGRZ2QD) [2**Americanflat 28x40 Poster Frame - Matted to 24x36 - Engineered Wood - Black**Americanflat**$48.17**4.5★4,889 rev](https://www.amazon.com/dp/B0CMC7TM9C) [3**upsimples 24x36 Poster Frame Display Pictures 20x30 with Mat or 24x36 Without Mat Wall Hanging Picture Frame Natural Style 1 Pack**upsimples**$46.92**4.5★41,299 rev](https://www.amazon.com/dp/B0DRNG8XGH) [4**Hongkee 24x36 Poster Frame Set of 2 Rustic Black Wood Style - Display 24 x 36 Poster without Mat or 20x30 Picture with Mat Wall Mounting Horizontal and Vertical**Hongkee**$58.79**4.6★3,369 rev](https://www.amazon.com/dp/B0CBDQ98ZJ) [5**MCS Museum Poster Frame 24x36 Medium Oak Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)**MCS**$39.36**4.4★15,414 rev](https://www.amazon.com/dp/B07CJ1ZRNL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**upsimples 24x36 Picture Frame Solid Wooden Nursery Decor 1Pack Natural**upsimples**$52.41**1,115 rev4mo ago](https://www.amazon.com/dp/B0GRH1PX1V) [**Xenoluma 24x36 Poster Frames - 3 Pack Natural Solid Wood Wide Border Picture Frame Display 20x30 with Mat or 24 x 36 Without Vertical & Horizontal Wall Mount**Xenoluma**$111.14**25 rev5mo ago](https://www.amazon.com/dp/B0GLNK46HD) [**JCJMY 24x36 Picture Frame with 20x30 Mat Display Photo 20x30 with Mat or 24 x 36 Without Mat Wall Hanging Large 24 by 36 Poster Frame with Plexiglass Black**JCJMY**$34.14**2,138 rev10mo ago](https://www.amazon.com/dp/B0FT865J51) [**QOTIB Wood 24x36 Picture Frame with 20x30 Mat Display 20x30 with Mat or 24x36 Without Mat Wood 24 by 36 Photo Frame 24 x 36 Frame for Wall Hanging Display Deep Brown**QOTIB**$43.93**1,645 rev10mo ago](https://www.amazon.com/dp/B0FT91MHY7) [**PEALSN 24x36 Poster Frame Set of 2 for Wall Mounting Display Black**PEALSN**$48.03**769 rev1y ago](https://www.amazon.com/dp/B0FHB7P6GJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Xenoluma 24x36 Poster Frames - 3 Pack Natural Solid Wood Wide Border Picture Frame Display 20x30 with Mat or 24 x 36 Without Vertical & Horizontal Wall Mount**Xenoluma**$111.14**5.0★**▲ 271%**](https://www.amazon.com/dp/B0GLNK46HD) [**upsimples 24x36 Picture Frame Solid Wooden Nursery Decor 1Pack Natural**upsimples**$52.41**4.5★**▲ 267%**](https://www.amazon.com/dp/B0GRH1PX1V) [**JCJMY 24x36 Picture Frame with 20x30 Mat Display Photo 20x30 with Mat or 24 x 36 Without Mat Wall Hanging Large 24 by 36 Poster Frame with Plexiglass Black**JCJMY**$34.14**4.6★**▲ 200%**](https://www.amazon.com/dp/B0FT865J51) [**Chrspk 24X36 Poster Frame Display Pictures 20X30 with Mat or 24X36 Without Wall Hanging Frames Natural Oak 3 Pack**Chrspk**$79.99**4.5★**▲ 193%**](https://www.amazon.com/dp/B0FFTJQR18) [**LaVie Home 24 x 36 Picture Frame Brown Poster Frame Display Pictures 20x30 with Mat or 24x36 Without Mat Stable and Sturdy Frame and Polished Plexiglass Suitable for wall decoration1 Pack**LaVie Home**$37.27**4.5★**▲ 80%**](https://www.amazon.com/dp/B0D547JF3N)
**~~View all trending →~~**
## **What buyers say about 24x36 frame with mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**36%
*“Beautiful frame”*
**Quality-Overall**12%
*“Super satisfied, really good build quality and love that it came with its own hanging kit”*
**Value For Money**8%
*“Good for the price”*
**Strength**4%
*“Solid”*
**Size-Overall**4%
*“Fits perfect”*
**Advertised Vs Actual Product**3%
*“Exactly as pictured”*
**Ease Of Use**3%
*“Easy to use”*
**Assembly/Installation**2%
*“easy to assemble”*
**Wood Quality**2%
*“I love the shade of the wood”*
**Display-Overall**2%
*“allows a distinct elegance in displaying my items”*
### **What buyers complain about **
**Frame Quality**24%
*“These frames are terrible”*
**Quality-Overall**24%
*“Garbage quality”*
**Strength**7%
*“Flimsy”*
**Durability**7%
*“Broke within a month :”*
**Defective Material/Parts**4%
*“arrived completely broken into 2 pieces”*
**Value For Money**3%
*“Cheap cheap cheap”*
**Size-Overall**2%
*“Didn't fit the poster”*
**Material Quality**2%
*“This product feels extremely cheap”*
**Design-Overall**1%
*“Garbage quality and design”*
**Stain Resistance**1%
*“Received damaged and smudges on the matted piece”*
### **Top return reasons **
**Frame Quality**54%
**Size-Overall**23%
**Color**5%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**3%
**Value For Money**3%
**Quality-Overall**2%
**Material Quality**2%
**Wood Quality**1%
**Strength**1%
## **Common questions**
- **Is 24x36 frame with mat profitable to sell on Amazon United States?**
- The niche generates $111K/yr across 38 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +10.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the 24x36 frame with mat niche?**
- 22 brands and 26 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in 24x36 frame with mat?**
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Strength. The return rate is 4.3%.
- **When does demand for 24x36 frame with mat peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the 24x36 frame with mat niche?**
- Listings span $31.49–$111.14; the average listing price is $57.55 (sweet spot $15–$100). The average incumbent carries 5,926 reviews — the moat a new listing must climb.
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