---
title: "24x28 Frame — $71K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/24x28-frame"
last_updated: "2026-08-09T06:56:47.757Z"
locale: en
meta:
description: "Niche score 44/100 · $71K/yr market · 20K searches/yr · $57.18 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 44/100 · $71K/yr market · 20K searches/yr · $57.18 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "24x28 Frame — $71K/yr Amazon US Niche (2026) - Flapen"
---
# **24x28 frame**
**Skip it**
A small market ($71K/yr) — this niche doesn't clear our bar today.
Market size 18Growth 50Conversion 69Competition 31Returns 25Price range 95Avg price 91Brand share 43Review moat 35Quality gap 48
**Price range**
**Incredible****$29.23–$76.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$57.18**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+20.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,005.76**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Bad****5.0%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$71K**
$71K/yr · 20K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 24x28 frame is a $71K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 44/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **24x28 frame market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$57K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#685**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **90%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **213 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 98%
**Open market**
**16%**
- Americanflat43% - LaVie Home15% - Craig Frames7% - FLYJOE7% - Acovy7% - ArtToFrames5% - Open — no brand owns it (5 brands, 16%)
## **Demand**
Weekly Amazon search volume, last 28 weeks — +20.1% search growth over the last 90 days.
500300Spike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/24x28-frame/trend)
## **Top 24x28 frame search terms**
- **24x28 frame**11K/yr+37.9%4.0% conv. - **24 x 28 frame**4K/yr-1.1%2.8% conv. - **24x28 picture frame**4K/yr-3.3%2.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/24x28-frame/search-terms)
## **Top 24x28 frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$21K40%$28K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Americanflat 24x28 Poster Frame - Matted to 20x24 - Slim Molding - Black**Americanflat**$37.42**4.5★5,432 rev](https://www.amazon.com/dp/B0D21469QZ) [2**LaVie Home 24x28 Picture Frame for Wall Display 24x28 Black Picture Frame with HD Plexiglas 24 x 28 Photo Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection**LaVie Home**$36.25**4.4★6,741 rev](https://www.amazon.com/dp/B0F21HBDBT) [3**Americanflat 24x28 Poster Frame - Matted to 20x24 - Engineered Wood - Black**Americanflat**$43.74**4.5★1,241 rev](https://www.amazon.com/dp/B0D1ZJ6TBK) [4**Axeman 24x28 Poster Frame - Solid Oak Wood 24x28 Frame With Mat for 20x24 28x24 Wood Poster Frame | Tempered Glass and Hanging Hardware Included Home Wall Decor Art Hanging Frame Oak**Axeman**$57.89**4.4★1,159 rev](https://www.amazon.com/dp/B0DKP28QLQ) [5**Acovy 24x28 Solid Oak Wood Picture Frame for Wall 24x28 Wood Photo Frame Matted to 20x24 Photos 24 x 28 Poster Frame with Tempered Glass Curved Wooden Picture Frames for Wall Art Photo and Prints**Acovy**$67.83**4.7★90 rev](https://www.amazon.com/dp/B0GTQQCVYT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Acovy 24x28 Solid Oak Wood Picture Frame for Wall 24x28 Wood Photo Frame Matted to 20x24 Photos 24 x 28 Poster Frame with Tempered Glass Curved Wooden Picture Frames for Wall Art Photo and Prints**Acovy**$67.83**90 rev4mo ago](https://www.amazon.com/dp/B0GTQQCVYT) [**Acovy 24x28 Solid Walnut Wood Picture Frame for Wall 24x28 Wood Photo Frame Matted to 20x24 Photos 24 x 28 Poster Frame with Tempered Glass Curved Wooden Picture Frames for Wall Art Photo and Prints**Acovy**$71.63**90 rev4mo ago](https://www.amazon.com/dp/B0GTQKSK9X) [**FLYJOE 24x28 Picture Frame Solid Oak Wood 24 x 28 Photo Frame Matted to 20x24 24x28 Poster Frame with HD Tempered Glass 24 by 28 Wood Picture Frames Vertical & Horizontal Wall Hanging Display**FLYJOE**$74.55**36 rev5mo ago](https://www.amazon.com/dp/B0GMGCXM7B) [**FLYJOE 24x28 Picture Frame Solid Teak Wood 24 x 28 Photo Frame Matted to 20x24 24x28 Poster Frame with HD Tempered Glass 24 by 28 Wood Picture Frames Vertical & Horizontal Wall Hanging Display**FLYJOE**$74.75**64 rev5mo ago](https://www.amazon.com/dp/B0GMGLKNHK) [**FLYJOE 24x28 Poster Frame | Solid Oak Wood 24x28 Picture Frame | 24 x 28 Picture Frame With Mat For 20x24 | Tempered Glass And Hanging Hardware Included | 24 by 28 Photo Frame Walnut 1 Pack**FLYJOE**$76.88**456 rev9mo ago](https://www.amazon.com/dp/B0FW4WFZ2M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Acovy 24x28 Solid Oak Wood Picture Frame for Wall 24x28 Wood Photo Frame Matted to 20x24 Photos 24 x 28 Poster Frame with Tempered Glass Curved Wooden Picture Frames for Wall Art Photo and Prints**Acovy**$67.83**4.7★**▲ 233%**](https://www.amazon.com/dp/B0GTQQCVYT) [**Acovy 24x28 Solid Walnut Wood Picture Frame for Wall 24x28 Wood Photo Frame Matted to 20x24 Photos 24 x 28 Poster Frame with Tempered Glass Curved Wooden Picture Frames for Wall Art Photo and Prints**Acovy**$71.63**4.7★**▲ 231%**](https://www.amazon.com/dp/B0GTQKSK9X) [**FLYJOE 24x28 Picture Frame Solid Oak Wood 24 x 28 Photo Frame Matted to 20x24 24x28 Poster Frame with HD Tempered Glass 24 by 28 Wood Picture Frames Vertical & Horizontal Wall Hanging Display**FLYJOE**$74.55**4.2★**▲ 230%**](https://www.amazon.com/dp/B0GMGCXM7B) [**FLYJOE 24x28 Picture Frame Solid Teak Wood 24 x 28 Photo Frame Matted to 20x24 24x28 Poster Frame with HD Tempered Glass 24 by 28 Wood Picture Frames Vertical & Horizontal Wall Hanging Display**FLYJOE**$74.75**4.3★**▲ 228%**](https://www.amazon.com/dp/B0GMGLKNHK) [**Craig Frames 24x28 Brown Oak Picture Frame for Posters and Gallery Wall**Craig Frames**$67.00**4.6★**▲ 199%**](https://www.amazon.com/dp/B0G3SZCK1F)
**~~View all trending →~~**
## **What buyers say about 24x28 frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**37%
*“Beautiful frame, arrived perfectly”*
**Quality-Overall**17%
*“Well made, loved that it was easy to get puzzle into it, perfect fit”*
**Size-Overall**9%
*“Plus its on the large size so that doubles my stress but”*
**Strength**8%
*“Solid”*
**Value For Money**8%
*“great deal for a 24x30 frame”*
**Weight Light**6%
*“still light enough to easily hang”*
**Durability**3%
*“will last”*
**Advertised Vs Actual Product**2%
*“Exactly as described”*
**Assembly/Installation**2%
*“Easy to hang”*
### **What buyers complain about **
**Quality-Overall**31%
*“Cheap”*
**Frame Quality**21%
*“There are much better frames out there for only a few dollars more”*
**Strength**15%
*“Very cheap and flimsy”*
**Material Quality**10%
*“Cheap material”*
**Value For Money**6%
*“It was not worth it”*
**Weight Heavy**4%
*“A little heavy”*
### **Top return reasons **
**Frame Quality**59%
**Size-Overall**30%
**Material Quality**2%
**Defective Material/Parts**2%
**Advertised Vs Actual Product**2%
**Value For Money**1%
**Quality-Overall**1%
**Strength**1%
**Adhesion/Stickiness**1%
**Color**0%
## **Common questions**
- **Is 24x28 frame profitable to sell on Amazon United States?**
- The niche generates $71K/yr across 21 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +20.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the 24x28 frame niche?**
- 11 brands and 15 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in 24x28 frame?**
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Strength. The return rate is 5.0% — above our launch gate.
- **What does it cost to enter the 24x28 frame niche?**
- Listings span $29.23–$76.88; the average listing price is $57.18 (sweet spot $15–$100). The average incumbent carries 3,006 reviews — the moat a new listing must climb.
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