---
title: "Trend — 24x24 pillow inserts - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/24x24-pillow-inserts/trend"
last_updated: "2026-08-06T13:37:20.323Z"
locale: en
meta:
  description: "Niche score 53/100 · $1.9M/yr market · 675K searches/yr. A deep review moat (32,435 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $1.9M/yr market · 675K searches/yr. A deep review moat (32,435 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — 24x24 pillow inserts - Flapen"
---

# **24x24 pillow inserts**

**Worth a look**

Shows a sweet-spot price point ($25.38 avg), but a deep review moat (32,435 avg reviews) keeps it on the watch list.

Market size 94Growth 33Conversion 92Competition 23Returns 54Price range 95Avg price 95Brand share 17Review moat 10Quality gap 45

**Avg price**

**Incredible****$25.38**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$17.54–$42.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.9M**

$1.9M/yr · 675K searches

**Conversion**

**Great****11.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.9%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+6.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****32,434.75**

avg incumbent reviews — the moat a new listing must climb

## Trend