---
title: "24x24 Outdoor Pillows — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/24x24-outdoor-pillows"
last_updated: "2026-08-09T09:56:24.525Z"
locale: en
meta:
description: "Niche score 49/100 · $26K/yr market · 34K searches/yr · $26.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $26K/yr market · 34K searches/yr · $26.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "24x24 Outdoor Pillows — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **24x24 outdoor pillows**
**Skip it**
A small market ($26K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 68Conversion 36Competition 75Returns 36Price range 90Avg price 95Brand share 48Review moat 41Quality gap 30
**Avg price**
**Incredible****$26.80**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.86–$86.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Growth**
**Good****+49.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,418.5**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$26K**
$26K/yr · 34K searches
According to Flapen's Amazon United States niche tracking, 24x24 outdoor pillows is a $26K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **24x24 outdoor pillows market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$34K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#165**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **58%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **210 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 85%
**Open market**
**18%**
- MIULEE38% - K KEVIN TEXTILE13% - DFXSZ13% - Utopia Bedding6% - Oubonun6% - DAFENA6% - Open — no brand owns it (12 brands, 18%)
## **Demand**
Weekly Amazon search volume, last 8 weeks — +49.4% search growth over the last 90 days.
1K800Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/24x24-outdoor-pillows/trend)
## **Top 24x24 outdoor pillows search terms**
- **24x24 outdoor pillows**12K/yr+57.8%2.7% conv. - **large outdoor pillows 24x24 waterproof**7K/yr+37.3%1.2% conv. - **24x24 pillow covers outdoor**6K/yr+34.3%0.5% conv. - **outdoor pillows 24x24**5K/yr+43.3%2.2% conv. - **24 x 24 outdoor pillows**4K/yr+90.7%2.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/24x24-outdoor-pillows/search-terms)
## **Top 24x24 outdoor pillows products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$2K12%$3K16%$4K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MIULEE Pack of 2 Decorative Outdoor Solid Waterproof Throw Pillow Covers Euro Sham Faux Linen Garden Farmhouse Cushion Cases for Patio Tent Balcony Couch Sofa 24x24 Inch Beige**MIULEE**$23.85**4.4★8,600 rev](https://www.amazon.com/dp/B091B5D14W) [2**Blue and Gray Floral Pillow Covers 24x24 Set of 2 Outdoor Waterproof White Colored Decorative Throw Pillows Summer Pillowcase Polyester Cushion Case Decor for Couch Patio Funiture Garden Porch 01B24**DFXSZ**$20.97**4.6★1,259 rev](https://www.amazon.com/dp/B0D544FFBC) [3**Utopia Bedding 24x24 Outdoor Pillows Water Resistant Throw Pillows 2-Pack**Utopia Bedding**$27.11**4.8★1,326 rev](https://www.amazon.com/dp/B0DX6S2FXT) [4**Oubonun 24x24 Outdoor Pillow Inserts (Pack of 2) - Square Waterproof Throw Pillow - Decorative Throw Pillows Insert for Couch Sofa Bed Patio Furniture - White Pillows**Oubonun**$37.70**4.6★723 rev](https://www.amazon.com/dp/B0D1C3S9WY) [5**Kevin Textile Outdoor Waterproof Throw Pillow Covers Pack of 2 Farmhouse Decorative Cushion Covers for Garden Patio Tent Balcony Bench Couch Sofa 24x24 Inch Navy Blue**K KEVIN TEXTILE**$25.59**4.7★565 rev](https://www.amazon.com/dp/B0DWMKVGQ6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**decorUhome Outdoor Waterproof Faux Linen Throw Pillow Covers 24x24 Set of 2**decorUhome**$25.97**102 rev6mo ago](https://www.amazon.com/dp/B0GHTGWG2Z) [**Kevin Textile Outdoor Waterproof Throw Pillow Covers Pack of 2 Farmhouse Decorative Cushion Covers for Garden Patio Tent Balcony Bench Couch Sofa 24x24 Inch Navy Blue**K KEVIN TEXTILE**$25.59**565 rev1y ago](https://www.amazon.com/dp/B0DWMKVGQ6) [**DAFENA Spring Pillow Covers 24x24 Inch 2 Pcs Navy Blue Sage Green Hydrangea Flower Decor Throw Pillows Vintage Floral Seasonal Summer Outdoor Decoration Pillowcase Linen Cushion Cover for Couch Sofa**DAFENA**$20.95**662 rev1y ago](https://www.amazon.com/dp/B0DWJDF45M) [**GHSJYO Waterproof Throw Pillow Covers 24x24inch Set of 2 Farmhouse Outdoor Black and White Stripes Square Pillow Cushion Case Classic Cotton Linen Pillowcase for Home Decor**GHSJYO**$22.32**229 rev1y ago](https://www.amazon.com/dp/B0DPQRH774) [**OTPIPCS 24 x 24 Outdoor Pillow Insert Set of 2 Square Throw Pillow Inserts Waterproof for Couch Porch Outside Patio Furniture Decorative Pillows Large White Sofa Cushion Stuffer**OTPIPCS**$31.57**321 rev1y ago](https://www.amazon.com/dp/B0DNRCJFGM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Utopia Bedding 24x24 Outdoor Pillows Water Resistant Throw Pillows 2-Pack**Utopia Bedding**$27.11**4.8★**▲ 102%**](https://www.amazon.com/dp/B0DX6S2FXT) [**decorUhome Outdoor Waterproof Faux Linen Throw Pillow Covers 24x24 Set of 2**decorUhome**$25.97**4.6★**▲ 100%**](https://www.amazon.com/dp/B0GHTGWG2Z) [**MIULEE Pack of 2 Decorative Outdoor Solid Waterproof Throw Pillow Covers Euro Sham Faux Linen Garden Farmhouse Cushion Cases for Summer Patio Tent Balcony Couch Sofa 24x24 Inch Navy**MIULEE**$23.22**4.4★**▲ 59%**](https://www.amazon.com/dp/B0CJ96WTB8) [**MIULEE Pack of 2 Outdoor Waterproof Pillow Covers Decorative Farmhouse Throw Pillow Covers Square Solid Color Couch Pillow Covers for Patio Tent Bed Sofa Living Room 24x24 Inch Black**MIULEE**$23.41**4.4★**▲ 36%**](https://www.amazon.com/dp/B0CJ9KW5CR) [**Kevin Textile Outdoor Waterproof Throw Pillow Covers Pack of 2 Farmhouse Decorative Cushion Covers for Garden Patio Tent Balcony Bench Couch Sofa 24x24 Inch Navy Blue**K KEVIN TEXTILE**$25.59**4.7★**▲ 36%**](https://www.amazon.com/dp/B0DWMKVGQ6)
**~~View all trending →~~**
## **What buyers say about 24x24 outdoor pillows**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Quality and Perfect Sizing”*
**Size-Overall**12%
*“Fit perfectly”*
**Color**12%
*“True to size, nice color”*
**Cushion**11%
*“Cushions”*
**Value For Money**6%
*“Value for the money”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Water Resistance**4%
*“Water did not go thru just puddled”*
**Upholstery/Fabric Quality**4%
*“Nice fabric, fits pillows good”*
**Material Quality**4%
*“Looks great and good material”*
**Durability**4%
*“Durable”*
### **What buyers complain about **
**Quality-Overall**13%
*“Cheap cheap cheap”*
**Thickness**11%
*“thick as the pictures”*
**Color Fading/Discoloration**11%
*“Color faded”*
**Material Quality**8%
*“These are like a burlap material”*
**Durability**8%
*“DO NOT BUY - Only lasts one season”*
**Fluffiness**7%
*“However, getting my pillow inserts in were a little hard - mine are a little more fluffy then I think they were made for”*
**Hard Feel**7%
*“The are not soft”*
**Cushion**6%
*“Zippers are really bad on these pillows”*
**Size-Overall**5%
*“dimensions were wrong until this one”*
**Color**5%
*“Don't keep their color”*
### **Top return reasons **
**Size-Overall**45%
**Color**22%
**Advertised Vs Actual Product**9%
**Cushion**7%
**Material Quality**6%
**Quality-Overall**2%
**Value For Money**2%
**Display Colors**1%
**Thin**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is 24x24 outdoor pillows profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 36 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +49.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the 24x24 outdoor pillows niche?**
- 18 brands and 20 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in 24x24 outdoor pillows?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Color Fading/Discoloration. The return rate is 4.2%.
- **What does it cost to enter the 24x24 outdoor pillows niche?**
- Listings span $9.86–$86.16; the average listing price is $26.80 (sweet spot $15–$100). The average incumbent carries 2,419 reviews — the moat a new listing must climb.
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