---
title: "23x35 Poster Frame — $43K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/23x35-poster-frame"
last_updated: "2026-08-09T07:40:28.308Z"
locale: en
meta:
description: "Niche score 40/100 · $43K/yr market · 27K searches/yr · $43.18 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 40/100 · $43K/yr market · 27K searches/yr · $43.18 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "23x35 Poster Frame — $43K/yr Amazon US Niche (2026) - Flapen"
---
# **23x35 poster frame**
**Skip it**
A small market ($43K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 28Conversion 46Competition 30Returns 49Price range 83Avg price 95Brand share 45Review moat 22Quality gap 55
**Avg price**
**Incredible****$43.18**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.93–$113.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+2.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,372.84**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$43K**
$43K/yr · 27K searches
According to Flapen's Amazon United States niche tracking, 23x35 poster frame is a $43K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 40/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **23x35 poster frame market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$54K–$65K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#975**
- **Page quality**
- **0%**
- **Prime**
- **47%**
- **Sponsored**
- **95%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**17%**
- LaVie Home32% - ArtToFrames17% - MCS11% - Craig Frames9% - Americanflat8% - wallsthatspeak5% - Open — no brand owns it (5 brands, 17%)
## **Demand**
Weekly Amazon search volume, last 22 weeks — +2.5% search growth over the last 90 days.
500300Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/23x35-poster-frame/trend)
## **Top 23x35 poster frame search terms**
- **23x35 poster frame**14K/yr+3.8%3.5% conv. - **23 x 35 poster frame**6K/yr+4.0%4.4% conv. - **23x35 frame**4K/yr+15.0%4.0% conv. - **35x23 poster frame**3K/yr-17.8%5.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/23x35-poster-frame/search-terms)
## **Top 23x35 poster frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$9K30%$13K40%$17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LaVie Home 23x35 Picture Frame for Wall Display 23x35 Black Picture Frame with HD Plexiglas 23 x 35 Photo Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection**LaVie Home**$46.24**4.4★6,741 rev](https://www.amazon.com/dp/B0F21KCYFR) [2**ArtToFrames 23x35 Inch Black Picture Frame This 1.25 Inch Custom Poster Frame is Soft Black - Comes with Economy Acrylic and Corrugated Backing (2WOM5180-23x35)**ArtToFrames**$44.11**4.6★741 rev](https://www.amazon.com/dp/B0CTGRDN3R) [3**MCS Trendsetter 24x36 Poster Frame Black High-Gloss Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)**MCS**$31.49**4.4★28,140 rev](https://www.amazon.com/dp/B00FMSEUS8) [4**Americanflat 23x35 Poster Frame - Engineered Wood - Black**Americanflat**$54.35**4.5★41,054 rev](https://www.amazon.com/dp/B0CV63WDB9) [5**ELSKER&HOME 22.375 x 34 Poster Frame 3 Pack Black**ELSKER&HOME**$35.88**4.3★4,096 rev](https://www.amazon.com/dp/B0B3DJCHMV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BWEDXCC 24x36 Picture Frame Black Flat Profile Wall Photo Frame**BWEDXCC**$13.93**77 rev5mo ago](https://www.amazon.com/dp/B0GLFYPBLZ) [**Frame USA 23x35 Picture Frame Black Value Added Series Wall Hanging Frame with High Clarity Plexiglass**Craig Frames**$41.31**36 rev11mo ago](https://www.amazon.com/dp/B0FMYR5Y5X) [**Frame USA 23x35 Picture Frame Brown Timber Series Wall Hanging Frame with High Clarity Plexiglass**Craig Frames**$45.03**11 rev11mo ago](https://www.amazon.com/dp/B0FMZWCKLP) [**Frame USA 23x35 Picture Frame Black Timber Series Wall Hanging Frame with High Clarity Plexiglass**Craig Frames**$39.29**20 rev11mo ago](https://www.amazon.com/dp/B0FMYX4YYV) [**LaVie Home 23x35 Picture Frame for Wall Display 23x35 Black Picture Frame with HD Plexiglas 23 x 35 Photo Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection**LaVie Home**$46.24**6,741 rev1y ago](https://www.amazon.com/dp/B0F21KCYFR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BWEDXCC 24x36 Picture Frame Black Flat Profile Wall Photo Frame**BWEDXCC**$13.93**4.0★**▲ 228%**](https://www.amazon.com/dp/B0GLFYPBLZ) [**wallsthatspeak 23x35 Black Picture Frame for Puzzles Posters Photos or Artwork**wallsthatspeak**$59.23**4.5★**▲ 213%**](https://www.amazon.com/dp/B089G5PKQ6) [**ArtToFrames 23x35 Inch White Picture Frame This 1.25 Inch Custom Poster Frame is Soft White - Comes with Economy Acrylic and Corrugated Backing (2WOM5179-23x35)**ArtToFrames**$43.67**4.6★**▲ 149%**](https://www.amazon.com/dp/B0CTGQP13P) [**LaVie Home 23x35 Picture Frame for Wall Display 23x35 Black Picture Frame with HD Plexiglas 23 x 35 Photo Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection**LaVie Home**$46.24**4.4★**▲ 60%**](https://www.amazon.com/dp/B0F21KCYFR) [**ArtToFrames 23x35 Inch Black Picture Frame This 1.25 Inch Custom Poster Frame is Soft Black - Comes with Economy Acrylic and Corrugated Backing (2WOM5180-23x35)**ArtToFrames**$44.11**4.6★**▲ 39%**](https://www.amazon.com/dp/B0CTGRDN3R)
**~~View all trending →~~**
## **What buyers say about 23x35 poster frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**30%
*“This frame is fantastic”*
**Quality-Overall**14%
*“Good quality build not plastic”*
**Value For Money**10%
*“Good for the price”*
**Size-Overall**8%
*“Great fit”*
**Assembly/Installation**8%
*“package taken cared of and easy install”*
**Ease Of Use**7%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“Exactly as pictured”*
**Design-Overall**2%
*“Looks great, bowed a little though”*
**Strength**1%
*“steady, solid construction”*
**Weight Light**1%
*“Lightweight and looks nice”*
### **What buyers complain about **
**Quality-Overall**29%
*“Cheap quality”*
**Frame Quality**19%
*“The frame was bent”*
**Strength**13%
*“Flimsy plastic”*
**Value For Money**6%
*“I wish it were a little better for the price”*
**Material Quality**5%
*“Made of poor material”*
**Durability**3%
*“Fell apart with in a year”*
**Size-Overall**3%
*“Too small”*
**Defective Material/Parts**2%
*“arrived completely broken into 2 pieces”*
**Assembly/Installation**2%
*“They are way too assemble”*
**Thickness**1%
*“Extremely thin”*
### **Top return reasons **
**Frame Quality**56%
**Size-Overall**23%
**Quality-Overall**3%
**Value For Money**3%
**Defective Material/Parts**3%
**Advertised Vs Actual Product**3%
**Strength**2%
**Material Quality**2%
**Scratch Resistance**1%
**Color**1%
## **Common questions**
- **Is 23x35 poster frame profitable to sell on Amazon United States?**
- The niche generates $43K/yr across 19 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the 23x35 poster frame niche?**
- 11 brands and 13 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in 23x35 poster frame?**
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Strength. The return rate is 3.1%.
- **What does it cost to enter the 23x35 poster frame niche?**
- Listings span $13.93–$113.64; the average listing price is $43.18 (sweet spot $15–$100). The average incumbent carries 9,373 reviews — the moat a new listing must climb.
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