---
title: "Search terms — 23x23 pillow insert - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/23x23-pillow-insert/search-terms"
last_updated: "2026-08-09T07:04:52.230Z"
locale: en
meta:
  description: "Niche score 43/100 · $58K/yr market · 19K searches/yr · $25.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · $58K/yr market · 19K searches/yr · $25.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — 23x23 pillow insert - Flapen"
---

# **23x23 pillow insert**

**Skip it**

A deep review moat (45,523 avg reviews) — this niche doesn't clear our bar today.

Market size 15Growth 30Conversion 94Competition 21Returns 75Price range 95Avg price 95Brand share 16Review moat 2Quality gap 47

**Avg price**

**Incredible****$25.89**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$16.07–$47.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****11.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****2.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+3.7%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$58K**

$58K/yr · 19K searches

**Review moat**

**Bad****45,523.2**

avg incumbent reviews — the moat a new listing must climb

## Search terms