---
title: "23x17 Frame — $91K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/23x17-frame"
last_updated: "2026-08-09T12:06:13.648Z"
locale: en
meta:
description: "Niche score 46/100 · $91K/yr market · 36K searches/yr · $33.47 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 46/100 · $91K/yr market · 36K searches/yr · $33.47 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "23x17 Frame — $91K/yr Amazon US Niche (2026) - Flapen"
---
# **23x17 frame**
**Skip it**
A small market ($91K/yr) — this niche doesn't clear our bar today.
Market size 23Growth 44Conversion 77Competition 38Returns 36Price range 95Avg price 95Brand share 37Review moat 25Quality gap 50
**Avg price**
**Incredible****$33.47**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$20.67–$57.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+14.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****4,126.65**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$91K**
$91K/yr · 36K searches
According to Flapen's Amazon United States niche tracking, 23x17 frame is a $91K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 46/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **23x17 frame market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$84K–$100K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#331**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **80%**
- **Out of stock**
- **21.5%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **214 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**13%**
- Americanflat52% - LaVie Home15% - MENNTHUI6% - LUGHFSV5% - Axeman5% - ArtToFrames4% - Open — no brand owns it (7 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.9% search growth over the last 90 days.
800600Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/23x17-frame/trend)
## **Top 23x17 frame search terms**
- **17x23 picture frame**12K/yr+14.9%6.1% conv. - **17x23 frame**6K/yr+29.4%6.2% conv. - **23x17 frame**6K/yr+18.2%7.0% conv. - **17 x 23 picture frame**5K/yr+5.2%7.5% conv. - **17 x 23 frame**3K/yr+5.5%6.5% conv. - **23 x 17 frame**3K/yr+6.5%10.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/23x17-frame/search-terms)
## **Top 23x17 frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$9K15%$14K20%$18K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Americanflat 17x23 Poster Frame - Matted to 13x19 - Black**Americanflat**$22.40**4.5★4,889 rev](https://www.amazon.com/dp/B0CMC8244F) [2**LaVie Home 17x23 Picture Frame for Wall Display 17x23 Black Picture Frame with HD Plexiglas 17 x 23 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection**LaVie Home**$23.28**4.4★6,741 rev](https://www.amazon.com/dp/B0F21GH327) [3**Americanflat 17x23 Poster Frame - Engineered Wood - Black**Americanflat**$27.44**4.5★41,054 rev](https://www.amazon.com/dp/B0CV63T5YP) [4**Americanflat 17x23 Poster Frame 2-Pack - Matted to 13x19 - Black**Americanflat**$28.09**4.5★3,174 rev](https://www.amazon.com/dp/B0D5DPXZ29) [5**Americanflat 17x23 Poster Frame - Matted to 13x19 - Slim Molding - White**Americanflat**$24.19**4.5★5,432 rev](https://www.amazon.com/dp/B0D1ZW6RLM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fisnish 17x23 Picture Frame Classic Brown 17 x 23 Poster Frame for Horizontal or Vertical Wall Mounting 1 Pack**Fisnish**$24.67**3,543 rev4mo ago](https://www.amazon.com/dp/B0GVDRT53S) [**Acovy 17x23 Solid Teak Wood Picture Frame 17x23 Poster Frames for Wall Rounded Corner Teak Photo Frame with Tempered Glass 17 x 23 Picture Frame With Mat For 13x19 Hanging Hardware Included**Acovy**$55.66**90 rev4mo ago](https://www.amazon.com/dp/B0GTQL4CXN) [**17x23 Wood Frame Brown Rustic Natural 23x17in Woodgrain Picture Poster Frame Modern Brown 17 x 23inch Gallery Wall Photo Frame with HD Plexiglass Horizontal Vertical Wall Mounting Display 1pcs**MOUDAMION**$38.11**2,085 rev6mo ago](https://www.amazon.com/dp/B0GH14CGTD) [**MOUDAMION 17x23 Wood Frame Gold Ornate Natural 23x17in Picture Poster Frame Modern Golden 17 x 23inch Gallery Wall Photo Frame with HD Plexiglass Horizontal Vertical Wall Mounting Display 1pcs**MOUDAMION**$36.89**2,085 rev6mo ago](https://www.amazon.com/dp/B0GH13J8ZW) [**FLYJOE 17x23 Poster Frame | Solid Oak Wood 17x23 Picture Frame | 17 x 23 Picture Frame With Mat For 13x19 | Tempered Glass And Hanging Hardware Included | 17 by 23 Photo Frame Walnut 1 Pack**FLYJOE**$56.07**456 rev9mo ago](https://www.amazon.com/dp/B0FW4NSQNC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Acovy 17x23 Solid Teak Wood Picture Frame 17x23 Poster Frames for Wall Rounded Corner Teak Photo Frame with Tempered Glass 17 x 23 Picture Frame With Mat For 13x19 Hanging Hardware Included**Acovy**$55.66**4.7★**▲ 251%**](https://www.amazon.com/dp/B0GTQL4CXN) [**Fisnish 17x23 Picture Frame Classic Brown 17 x 23 Poster Frame for Horizontal or Vertical Wall Mounting 1 Pack**Fisnish**$24.67**4.4★**▲ 248%**](https://www.amazon.com/dp/B0GVDRT53S) [**17x23 Wood Frame Brown Rustic Natural 23x17in Woodgrain Picture Poster Frame Modern Brown 17 x 23inch Gallery Wall Photo Frame with HD Plexiglass Horizontal Vertical Wall Mounting Display 1pcs**MOUDAMION**$38.11**4.5★**▲ 223%**](https://www.amazon.com/dp/B0GH14CGTD) [**MOUDAMION 17x23 Wood Frame Gold Ornate Natural 23x17in Picture Poster Frame Modern Golden 17 x 23inch Gallery Wall Photo Frame with HD Plexiglass Horizontal Vertical Wall Mounting Display 1pcs**MOUDAMION**$36.89**4.5★**▲ 183%**](https://www.amazon.com/dp/B0GH13J8ZW) [**FLYJOE 17x23 Poster Frame | Solid Oak Wood 17x23 Picture Frame | 17 x 23 Picture Frame With Mat For 13x19 | Tempered Glass And Hanging Hardware Included | 17 by 23 Photo Frame Walnut 1 Pack**FLYJOE**$56.07**4.4★**▲ 123%**](https://www.amazon.com/dp/B0FW4NSQNC)
**~~View all trending →~~**
## **What buyers say about 23x17 frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**36%
*“Wonderful, classy frame”*
**Value For Money**14%
*“Inexpensive”*
**Advertised Vs Actual Product**12%
*“Exactly what I needed”*
**Quality-Overall**8%
*“Good quality”*
**Size-Overall**6%
*“Perfect fit and nicely made”*
**Assembly/Installation**4%
*“Easy to assemble”*
**Efficiency**4%
*“Works well”*
**Print Quality**4%
*“Just what I needed for my 13x19 prints”*
### **What buyers complain about **
**Frame Quality**13%
*“Damaged frame”*
**Quality-Overall**13%
*“Not the best”*
**Strength**8%
*“It is a little flimsy”*
**Ease Of Use**8%
*“Difficult to hang & requires a custom print”*
### **Top return reasons **
**Frame Quality**50%
**Size-Overall**30%
**Advertised Vs Actual Product**4%
**Quality-Overall**2%
**Defective Material/Parts**2%
**Color**2%
**Value For Money**1%
**Scratch Resistance**1%
**Wood Quality**1%
**Print Quality**1%
## **Common questions**
- **Is 23x17 frame profitable to sell on Amazon United States?**
- The niche generates $91K/yr across 20 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +14.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the 23x17 frame niche?**
- 13 brands and 17 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in 23x17 frame?**
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Strength. The return rate is 4.1%.
- **When does demand for 23x17 frame peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the 23x17 frame niche?**
- Listings span $20.67–$57.61; the average listing price is $33.47 (sweet spot $15–$100). The average incumbent carries 4,127 reviews — the moat a new listing must climb.
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