---
title: "22x30 Frame — $152K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/22x30-frame"
last_updated: "2026-08-09T12:06:25.014Z"
locale: en
meta:
description: "Niche score 50/100 · $152K/yr market · 69K searches/yr. A deep review moat (6,206 avg reviews) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 50/100 · $152K/yr market · 69K searches/yr. A deep review moat (6,206 avg reviews) keeps it on the watch list. Data updated Aug 2026."
"og:title": "22x30 Frame — $152K/yr Amazon US Niche (2026) - Flapen"
---
# **22x30 frame**
**Worth a look**
Shows a sweet-spot price point ($38.42 avg), but a deep review moat (6,206 avg reviews) keeps it on the watch list.
Market size 32Growth 30Conversion 65Competition 58Returns 31Price range 95Avg price 95Brand share 68Review moat 24Quality gap 45
**Avg price**
**Incredible****$38.42**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$30.58–$68.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$152K**
$152K/yr · 69K searches
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+3.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,205.81**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 22x30 frame is a $152K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 50/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **22x30 frame market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$154K–$192K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#138**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **211 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 94%
**Open market**
**28%**
- upsimples22% - Fisnish13% - Americanflat11% - MOUDAMION10% - LaVie Home9% - JCJMY8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.
2K1KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/22x30-frame/trend)
## **Top 22x30 frame search terms**
- **22x30 frame**28K/yr+5.5%5.0% conv. - **22 x 30 frame**10K/yr-5.3%5.4% conv. - **22x30 picture frame**7K/yr+8.6%5.2% conv. - **30x22 frame**5K/yr+13.1%6.4% conv. - **30 x 22 frame**4K/yr+19.0%5.1% conv. - **22x30 poster frame**5K/yr-3.5%5.4% conv. - **22x30 frame with mat**3K/yr-1.7%2.6% conv. - **22 x 30 picture frame**3K/yr+6.5%4.9% conv. - **30x22 picture frame**4K/yr-15.1%7.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/22x30-frame/search-terms)
## **Top 22x30 frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$15K15%$23K20%$30K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**upsimples 22x30 Picture Frame Display Pictures 18x24 with Mat or 22 x 30 Without Wall Hanging Poster Frames Black 1 Pack**upsimples**$32.59**4.5★41,299 rev](https://www.amazon.com/dp/B0DHZCKPLB) [2**Fisnish 22x30 Picture Frame Black with HD Plexiglass Durable and Scratch-proof for Horizontal or Vertical Wall Mounting 1 Pack**Fisnish**$30.58**4.4★3,543 rev](https://www.amazon.com/dp/B0DQGFVNSG) [3**Americanflat 22x30 Poster Frame - Engineered Wood - Black**Americanflat**$38.42**4.5★41,054 rev](https://www.amazon.com/dp/B0CMBKJSLK) [4**LaVie Home 22x30 Picture Frame for Wall Display 22x30 Black Picture Frame with HD Plexiglas 22 x 30 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection**LaVie Home**$32.58**4.4★6,741 rev](https://www.amazon.com/dp/B0D4LVKRTP) [5**22x30 Wood Frame Brown Rustic Natural Wooden 30x22in Poster Picture Frame Distressed 22 x 30inch Woodgrain Gallery Photo Frame with HD Plexiglass Horizontal Vertical Wall Mounting Display 1pcs**MOUDAMION**$42.35**4.5★2,085 rev](https://www.amazon.com/dp/B0CSMWJ7V1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**upsimples 22x30 Poster Frame Easy Slide-In Assembly Black 3 Pack**upsimples**$39.60**7,650 rev5mo ago](https://www.amazon.com/dp/B0GQZLY5H6) [**JCJMY 22x30 Picture Frame with 18x24 Mat Display Photo 18x24 with Mat or 22 x 30 Without Mat Wall Hanging Large 22 by 30 Poster Frame with Plexiglass Rustic Brown**JCJMY**$34.01**2,138 rev10mo ago](https://www.amazon.com/dp/B0FT7KBRHZ) [**HLiWEGNS Antique Gold 22x30 Frame Poster Frame with Aged Gold Finish Picture Frame for 22 x 30 Artwork Canvas Prints Puzzles and Wall Decor**HLiWEGNS**$40.98**78 rev11mo ago](https://www.amazon.com/dp/B0FNM7T4N9) [**Picrit 22x30 Picture Frame Black Engineered Wood Poster Frame for Horizontal or Vertical Wall Mounting and Displaying Artwork Photos 1 Pack**Picrit**$31.56**5,477 rev1y ago](https://www.amazon.com/dp/B0FJXVHY6T) [**Veleclo 22x30 Picture Frame for Wall Display 22x30 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 22 x 30 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack**Veleclo**$33.86**1,411 rev1y ago](https://www.amazon.com/dp/B0FJ7GBKCH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**upsimples 22x30 Poster Frame Easy Slide-In Assembly Black 3 Pack**upsimples**$39.60**4.2★**▲ 306%**](https://www.amazon.com/dp/B0GQZLY5H6) [**HLiWEGNS Dark Brown 22x30 Frame -Single Frame - Rustic Woodgrain 22 x 30 Poster Frame with Plexiglass for Wall Gallery Display 22x30 Picture Frame for Puzzles Artwork Photos and Posters**HLiWEGNS**$36.22**4.5★**▲ 86%**](https://www.amazon.com/dp/B0F2SXVMT4) [**JCJMY 22x30 Picture Frame with 18x24 Mat Display Photo 18x24 with Mat or 22 x 30 Without Mat Wall Hanging Large 22 by 30 Poster Frame with Plexiglass White**JCJMY**$34.31**4.6★**▲ 79%**](https://www.amazon.com/dp/B0FCXRXNS4) [**Fisnish 22x30 Picture Frame Black with HD Plexiglass Durable and Scratch-proof for Horizontal or Vertical Wall Mounting 1 Pack**Fisnish**$30.58**4.4★**▲ 79%**](https://www.amazon.com/dp/B0DQGFVNSG) [**HLiWEGNS Antique Gold 22x30 Frame Poster Frame with Aged Gold Finish Picture Frame for 22 x 30 Artwork Canvas Prints Puzzles and Wall Decor**HLiWEGNS**$40.98**4.6★**▲ 75%**](https://www.amazon.com/dp/B0FNM7T4N9)
**~~View all trending →~~**
## **What buyers say about 22x30 frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**51%
*“Frame is sturdy”*
**Size-Overall**17%
*“Size”*
**Quality-Overall**13%
*“Good quality”*
**Value For Money**5%
*“Great product and great price”*
**Strength**4%
*“Frame is sturdy”*
**Material Quality**4%
*“the material is good quality”*
**Ease Of Use**2%
*“Easy as pie”*
### **What buyers complain about **
**Quality-Overall**25%
*“Cheaper quality”*
**Frame Quality**19%
*“It's a cheap frame”*
**Value For Money**19%
*“the ones I found were really expensive because is not a usual size in the US”*
**Wood Quality**13%
*“not the natural warmth of solid wood I had thought I was buying”*
**Advertised Vs Actual Product**13%
*“Not thr ssme as description”*
**Material Quality**6%
*“Plastic instead of glass, feels cheap”*
### **Top return reasons **
**Frame Quality**60%
**Size-Overall**19%
**Material Quality**3%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**3%
**Color**2%
**Quality-Overall**2%
**Scratch Resistance**2%
**Functionality-Overall**2%
**Wood Quality**1%
## **Common questions**
- **Is 22x30 frame profitable to sell on Amazon United States?**
- The niche generates $152K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the 22x30 frame niche?**
- 13 brands and 17 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in 22x30 frame?**
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Value For Money. The return rate is 4.5%.
- **When does demand for 22x30 frame peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the 22x30 frame niche?**
- Listings span $30.58–$68.22; the average listing price is $38.42 (sweet spot $15–$100). The average incumbent carries 6,206 reviews — the moat a new listing must climb.
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