---
title: "Search terms — 22x28 frame - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/22x28-frame/search-terms"
last_updated: "2026-08-07T13:35:55.416Z"
locale: en
meta:
  description: "Niche score 62/100 · $821K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 62/100 · $821K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — 22x28 frame - Flapen"
---

# **22x28 frame**

**Worth a look**

Shows a sweet-spot price point ($36.89 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 74Growth 41Conversion 70Competition 76Returns 46Price range 95Avg price 95Brand share 62Review moat 23Quality gap 48

**Avg price**

**Incredible****$36.89**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$18.13–$80.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Market size**

**Good****$821K**

$821K/yr · 346K searches

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.3%**

return rate — above 5% kills the launch gate

**Growth**

**Okay****+12.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****8,445.92**

avg incumbent reviews — the moat a new listing must climb

## Search terms