---
title: "22x28 Frame — $821K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/22x28-frame"
last_updated: "2026-08-05T21:05:44.527Z"
locale: en
meta:
description: "Niche score 62/100 · $821K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 62/100 · $821K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "22x28 Frame — $821K/yr Amazon US Niche (2026) - Flapen"
---
# **22x28 frame**
**Worth a look**
Shows a sweet-spot price point ($36.89 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 74Growth 41Conversion 70Competition 76Returns 46Price range 95Avg price 95Brand share 62Review moat 23Quality gap 48
**Avg price**
**Incredible****$36.89**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.13–$80.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Market size**
**Good****$821K**
$821K/yr · 346K searches
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+12.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,445.92**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 22x28 frame is a $821K/yr Amazon United States market (346K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan. Verdict: Worth a look — 62/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **22x28 frame market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$738K–$922K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#319**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **86%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**68%**
Top 20: 97%
**Top-5 click share**
**39%**
Top 20: 82%
**Open market**
**29%**
- Americanflat29% - upsimples17% - LaVie Home13% - Veleclo5% - BESCRCL4% - Fisnish4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.6% search growth over the last 90 days.
9K7KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/22x28-frame/trend)
## **Top 22x28 frame search terms**
- **22x28 frame**111K/yr+20.8%4.5% conv. - **22x28 poster frame**49K/yr+8.7%6.6% conv. - **22 x 28 frame**29K/yr+19.5%5.2% conv. - **22x28 frame with mat**24K/yr+13.8%2.7% conv. - **22x28 picture frame**15K/yr+14.5%3.3% conv. - **28x22 picture frame**14K/yr+9.0%7.2% conv. - **22x28 frame with mat for 18x24**11K/yr+46.2%2.4% conv. - **frame 22x28**11K/yr+2.9%5.3% conv. - **poster frame 22x28**11K/yr-3.3%6.6% conv. - **22 x 28 picture frame**16K/yr-29.9%3.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/22x28-frame/search-terms)
## **Top 22x28 frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$33K8%$66K12%$99K16%$131K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**upsimples 22x28 Poster Frame Display Pictures 18x24 with Mat or 22 x 28 Without Wall Hanging Picture Frames Black 1 Pack**upsimples**$29.84**4.5★41,299 rev](https://www.amazon.com/dp/B0DFGN16YD) [2**LaVie Home 22x28 Picture Frame for Wall Display 22x28 Black Picture Frame with HD Plexiglas 22 x 28 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection**LaVie Home**$28.11**4.4★6,741 rev](https://www.amazon.com/dp/B0D4LQTWMY) [3**Americanflat 22x28 Poster Frame - Matted to 18x24 - Engineered Wood - Black**Americanflat**$32.72**4.5★4,889 rev](https://www.amazon.com/dp/B0CMC3BT2R) [4**Americanflat 22x28 Poster Frame with Polished Plexiglass - Streamline Collection - Thin Border Picture Frame for Wall Display - Hanging Hardware Included - Black**Americanflat**$28.20**4.6★13,107 rev](https://www.amazon.com/dp/B09ZK3K4DH) [5**Americanflat 22x28 Poster Frame - Black**Americanflat**$24.29**4.3★1,172 rev](https://www.amazon.com/dp/B0FCG7YK38)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**22x28 Wall Picture Frame Black Rounded Edge Profile Frame Durable Lightweight Photo Display Frame for Home Office Studio Art Decor & Wall Gallery Collage**Generic**$18.13**2 rev2mo ago](https://www.amazon.com/dp/B0H2YQW5LG) [**upsimples 22x28 Poster Frame Easy Slide-In Assembly Black 3 Pack**upsimples**$38.79**7,650 rev5mo ago](https://www.amazon.com/dp/B0GQZP9VRZ) [**QOTIB Wood 22x28 Picture Frame with 18x24 Mat Display 18x24 with Mat or 22x28 Without Mat Wood 22 by 28 Photo Frame 22 x 28 Frame for Wall Hanging Display Deep Brown**QOTIB**$33.29**1,645 rev10mo ago](https://www.amazon.com/dp/B0FT948SDH) [**Veleclo 22x28 Picture Frame for Wall Display 22x28 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 22 x 28 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack**Veleclo**$27.87**1,411 rev1y ago](https://www.amazon.com/dp/B0FJ7F8YVL) [**Americanflat 22x28 Poster Frame - Black**Americanflat**$24.29**1,172 rev1y ago](https://www.amazon.com/dp/B0FCG7YK38)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**22x28 Wall Picture Frame Black Rounded Edge Profile Frame Durable Lightweight Photo Display Frame for Home Office Studio Art Decor & Wall Gallery Collage**Generic**$18.13**5.0★**▲ 285%**](https://www.amazon.com/dp/B0H2YQW5LG) [**upsimples 22x28 Poster Frame Easy Slide-In Assembly Black 3 Pack**upsimples**$38.79**4.2★**▲ 284%**](https://www.amazon.com/dp/B0GQZP9VRZ) [**Americanflat 22x28 Poster Frame - Slim Molding - White**Americanflat**$29.18**4.6★**▲ 145%**](https://www.amazon.com/dp/B0D1ZJVFJ4) [**LUGHFSV 22x28 Picture Frame for Wall Poster Frame 18x24 with Mat or 22x28 without Mat Horizontal and Vertical for Wall Mounting Home Office Decoration**LUGHFSV**$25.21**4.2★**▲ 74%**](https://www.amazon.com/dp/B0F66Z6YMC) [**QOTIB Wood 22x28 Picture Frame with 18x24 Mat Display 18x24 with Mat or 22x28 Without Mat Wood 22 by 28 Photo Frame 22 x 28 Frame for Wall Hanging Display Deep Brown**QOTIB**$33.29**4.3★**▲ 56%**](https://www.amazon.com/dp/B0FT948SDH)
**~~View all trending →~~**
## **What buyers say about 22x28 frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**40%
*“The frame is sturdy”*
**Quality-Overall**14%
*“no complaints”*
**Value For Money**12%
*“Good value”*
**Assembly/Installation**7%
*“Easy to assemble”*
**Advertised Vs Actual Product**6%
*“Will do what is needed”*
**Strength**4%
*“Sturdy and very nice looking”*
**Size-Overall**3%
*“Size great”*
**Mounting**1%
*“hardware included for easy hanging”*
**Efficiency**1%
*“Work Great”*
**Image/Picture Clarity**1%
*“crisp look to my photo”*
### **What buyers complain about **
**Frame Quality**40%
*“Broken frame”*
**Quality-Overall**12%
*“Bad quality”*
**Strength**11%
*“Very flimsy”*
**Size-Overall**6%
*“Send me the wrong size”*
**Value For Money**5%
*“Makes my poster look expensive”*
**Scratch Resistance**4%
*“I bought two picture frames and they both were covered with a hazy smear, not clear at all; however, one of them had weird scratches also”*
**Defective Material/Parts**4%
*“Product broken”*
**Color**3%
*“I could only give it 3 stars because the mat is, annoyingly, off-white”*
**Durability**2%
*“Came broke, they fall apart constantly”*
**Thickness**1%
*“unlike others it has a very thin”*
### **Top return reasons **
**Frame Quality**54%
**Size-Overall**24%
**Defective Material/Parts**3%
**Advertised Vs Actual Product**3%
**Color**3%
**Quality-Overall**2%
**Value For Money**2%
**Material Quality**1%
**Wood Quality**1%
**Scratch Resistance**1%
## **Common questions**
- **Is 22x28 frame profitable to sell on Amazon United States?**
- The niche generates $821K/yr across 36 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +12.6%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the 22x28 frame niche?**
- 24 brands and 47 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in 22x28 frame?**
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Strength. The return rate is 3.3%.
- **When does demand for 22x28 frame peak?**
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the 22x28 frame niche?**
- Listings span $18.13–$80.34; the average listing price is $36.89 (sweet spot $15–$100). The average incumbent carries 8,446 reviews — the moat a new listing must climb.
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