---
title: "22x28 Frame with Mat for 18x24 — $229K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/22x28-frame-with-mat-for-18x24"
last_updated: "2026-08-06T23:18:00.536Z"
locale: en
meta:
description: "Niche score 52/100 · $229K/yr market · 102K searches/yr. A deep review moat (6,248 avg reviews) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 52/100 · $229K/yr market · 102K searches/yr. A deep review moat (6,248 avg reviews) keeps it on the watch list. Data updated Aug 2026."
"og:title": "22x28 Frame with Mat for 18x24 — $229K/yr Amazon US Niche (2026) - Flapen"
---
# **22x28 frame with mat for 18x24**
**Worth a look**
Shows sweet-spot pricing room ($24.39–$75.86), but a deep review moat (6,248 avg reviews) keeps it on the watch list.
Market size 43Growth 39Conversion 56Competition 54Returns 49Price range 95Avg price 94Brand share 60Review moat 24Quality gap 42
**Price range**
**Incredible****$24.39–$75.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$47.37**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$229K**
$229K/yr · 102K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+10.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,247.58**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 22x28 frame with mat for 18x24 is a $229K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 52/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **22x28 frame with mat for 18x24 market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$189K–$237K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#142**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **204 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 87%
**Open market**
**26%**
- Americanflat28% - upsimples19% - MCS8% - QOTIB7% - Hongkee6% - FLYJOE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +10.8% search growth over the last 90 days.
3K2KBlack Friday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/22x28-frame-with-mat-for-18x24/trend)
## **Top 22x28 frame with mat for 18x24 search terms**
- **22x28 frame with mat**24K/yr+13.8%3.2% conv. - **18x24 matted frame**24K/yr-12.9%3.3% conv. - **22x28 frame with mat for 18x24**11K/yr+46.2%3.4% conv. - **frame matted to 18x24**9K/yr+12.7%4.2% conv. - **poster frame with mat**8K/yr+8.8%0.7% conv. - **frame with 18x24 mat opening**6K/yr+51.6%2.3% conv. - **22 x 28 frame with mat**5K/yr+22.3%4.2% conv. - **18 x 24 matted frame**5K/yr+8.1%2.5% conv. - **18x24 matted frame 22x28**4K/yr-9.0%5.7% conv. - **18x24 frame mat**3K/yr+30.8%1.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/22x28-frame-with-mat-for-18x24/search-terms)
## **Top 22x28 frame with mat for 18x24 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$11K10%$23K15%$34K20%$46K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Americanflat 22x28 Poster Frame - Matted to 18x24 - Engineered Wood - Black**Americanflat**$32.72**4.5★4,889 rev](https://www.amazon.com/dp/B0CMC3BT2R) [2**upsimples 22x28 Poster Frame Display Pictures 18x24 with Mat or 22 x 28 Without Wall Hanging Picture Frames Black 1 Pack**upsimples**$29.84**4.5★41,299 rev](https://www.amazon.com/dp/B0DFGN16YD) [3**QOTIB Wood 22x28 Picture Frame with 18x24 Mat Display 18x24 with Mat or 22x28 Without Mat Wood 22 by 28 Photo Frame 22 x 28 Frame for Wall Hanging Display Deep Brown**QOTIB**$33.29**4.3★1,645 rev](https://www.amazon.com/dp/B0FT948SDH) [4**MCS Studio Gallery 22x28 Matted Poster Frame with 18x24 Picture Display Black Woodgrain Engineered Wood Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)**MCS**$33.38**4.5★907 rev](https://www.amazon.com/dp/B0CFX15QHP) [5**Americanflat 22x28 Poster Frame - Matted to 18x24 - Natural Oak**Americanflat**$37.05**4.5★4,889 rev](https://www.amazon.com/dp/B0CN1VVG6D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**iRahmen 22x28 Poster Frame with 18x24 Mat - Plexiglass Wooden Picture Frames for Photo Wall Gallery Mounting (Dark Brown Set of 2)**iRahmen**$49.12**1,000 rev7mo ago](https://www.amazon.com/dp/B0GBYBYWCK) [**QOTIB Wood 22x28 Picture Frame with 18x24 Mat Display 18x24 with Mat or 22x28 Without Mat Wood 22 by 28 Photo Frame 22 x 28 Frame for Wall Hanging Display Deep Brown**QOTIB**$33.29**1,645 rev10mo ago](https://www.amazon.com/dp/B0FT948SDH) [**JCJMY 22x28 Picture Frame with 18x24 Mat Display Photo 18x24 with Mat or 22 x 28 Without Mat Wall Hanging Large 22 by 28 Poster Frame with Plexiglass Black**JCJMY**$29.94**2,138 rev10mo ago](https://www.amazon.com/dp/B0FT84M84B) [**Hongkee 22x28 Frame Rustic Brown Wood Style - Display Posters 18 x 24 with Mat or 22x28 without Mat Wall Mounting Horizontal and Vertical 1 Pack**Hongkee**$38.34**1,584 rev1y ago](https://www.amazon.com/dp/B0FK29DBF1) [**Chrspk 22X28 Poster Frame Display Pictures 18X24 with Mat or 22X28 Without Wall Hanging Frames Natural Oak 3 Pack**Chrspk**$60.63**152 rev1y ago](https://www.amazon.com/dp/B0FFTFSBN7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**iRahmen 22x28 Poster Frame with 18x24 Mat - Plexiglass Wooden Picture Frames for Photo Wall Gallery Mounting (Dark Brown Set of 2)**iRahmen**$49.12**4.6★**▲ 233%**](https://www.amazon.com/dp/B0GBYBYWCK) [**Hongkee 22x28 Frame Rustic Brown Wood Style - Display Posters 18 x 24 with Mat or 22x28 without Mat Wall Mounting Horizontal and Vertical 1 Pack**Hongkee**$38.34**4.5★**▲ 135%**](https://www.amazon.com/dp/B0FK29DBF1) [**Chrspk 22X28 Poster Frame Display Pictures 18X24 with Mat or 22X28 Without Wall Hanging Frames Natural Oak 3 Pack**Chrspk**$60.63**4.5★**▲ 118%**](https://www.amazon.com/dp/B0FFTFSBN7) [**Tacomany Handcrafted Natural Wood Picture Frame with Mat for Wall and Tabletop display (Walnut 22x28 matted to 18x24)**Tacomany**$75.48**4.6★**▲ 116%**](https://www.amazon.com/dp/B0F3H9VFKR) [**LUGHFSV 22x28 Picture Frame for Wall Poster Frame 18x24 with Mat or 22x28 without Mat Horizontal and Vertical for Wall Mounting Home Office Decoration**LUGHFSV**$25.21**4.2★**▲ 94%**](https://www.amazon.com/dp/B0F66Z6YMC)
**~~View all trending →~~**
## **What buyers say about 22x28 frame with mat for 18x24**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**46%
*“Beautiful Frame”*
**Value For Money**12%
*“Amazing for the price”*
**Quality-Overall**10%
*“Nice quality”*
**Strength**5%
*“Sturdy and very nice looking”*
**Size-Overall**3%
*“Size great”*
**Wood Quality**3%
*“Simple all wood easy to hang”*
**Advertised Vs Actual Product**2%
*“exactly what was expected”*
**Assembly/Installation**2%
*“making assembly simple”*
**Material Quality**2%
*“The materials look nice too”*
**Scratch Resistance**2%
*“has not been scratched”*
### **What buyers complain about **
**Frame Quality**43%
*“frame were defective”*
**Quality-Overall**16%
*“Cheap”*
**Strength**8%
*“Very flimsy”*
**Value For Money**6%
*“This frame is not worth the price”*
**Size-Overall**5%
*“NOT THE RIGHT SIZE DO NOT BUY”*
**Color**4%
*“I could only give it 3 stars because the mat is, annoyingly, off-white”*
**Advertised Vs Actual Product**2%
*“My suggestion is that Amazon should remove this sellers listings for purposely misleading their customers”*
**Material Quality**2%
*“cheap clear plastic- purposely lying”*
**Measurement/Reading Accuracy**2%
*“This is embarrassing how far off this is they couldnt even take the time to measure”*
**Thickness**1%
*“thin”*
### **Top return reasons **
**Frame Quality**55%
**Size-Overall**23%
**Quality-Overall**3%
**Color**3%
**Defective Material/Parts**3%
**Advertised Vs Actual Product**3%
**Material Quality**2%
**Value For Money**2%
**Wood Quality**1%
**Scratch Resistance**1%
## **Common questions**
- **Is 22x28 frame with mat for 18x24 profitable to sell on Amazon United States?**
- The niche generates $229K/yr across 31 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the 22x28 frame with mat for 18x24 niche?**
- 20 brands and 23 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in 22x28 frame with mat for 18x24?**
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Strength. The return rate is 3.1%.
- **When does demand for 22x28 frame with mat for 18x24 peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the 22x28 frame with mat for 18x24 niche?**
- Listings span $24.39–$75.86; the average listing price is $47.37 (sweet spot $15–$100). The average incumbent carries 6,248 reviews — the moat a new listing must climb.
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