---
title: "Products — 2025 numbers for graduation - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/2025-numbers-for-graduation/products"
last_updated: "2026-08-06T21:21:00.357Z"
locale: en
meta:
  description: "Niche score 57/100 · $5K/yr market · 24K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $5K/yr market · 24K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — 2025 numbers for graduation - Flapen"
---

# **2025 numbers for graduation**

**Worth a look**

Shows demand growing +115.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 1Growth 95Conversion 20Competition 78Returns 91Price range 43Avg price 56Brand share 92Review moat 57Quality gap 27

**Growth**

**Incredible****+115.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Review moat**

**Good****1,209.63**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$12.72**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$4.40–$23.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$5K**

$5K/yr · 24K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Products