---
title: "20 Balloon Number — $48K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/20-balloon-number"
last_updated: "2026-08-09T07:41:11.717Z"
locale: en
meta:
description: "Niche score 47/100 · $48K/yr market · 86K searches/yr · $7.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $48K/yr market · 86K searches/yr · $7.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "20 Balloon Number — $48K/yr Amazon US Niche (2026) - Flapen"
---
# **20 balloon number**
**Skip it**
A small market ($48K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 20Conversion 78Competition 78Returns 57Price range 35Avg price 20Brand share 84Review moat 40Quality gap 43
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,488.53**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$3.34–$21.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-9.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$7.30**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$48K**
$48K/yr · 86K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, 20 balloon number is a $48K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 51% of demand. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **20 balloon number market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$44K–$58K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#690**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **256 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**29 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**51%**
Top 20: 94%
**Top-5 click share**
**37%**
Top 20: 76%
**Open market**
**41%**
- Firomi13% - ANGEL Q HOUSE11% - SUWEN10% - GOER9% - xiangsushijie8% - Lovoir7%
## **Demand**
Weekly Amazon search volume, last 17 weeks — -9.4% search growth over the last 90 days.
2K1KMar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/20-balloon-number/trend)
## **Top 20 balloon number search terms**
- **20 balloon number**32K/yr-30.0%6.7% conv. - **20 balloons**13K/yr+33.0%5.5% conv. - **20 birthday balloons**10K/yr-11.1%5.2% conv. - **20 balloon**9K/yr+1.8%6.5% conv. - **20th birthday balloons**10K/yr-9.9%3.5% conv. - **number 20 balloons**7K/yr+10.8%5.5% conv. - **20 number balloons**5K/yr-16.8%5.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/20-balloon-number/search-terms)
## **Top 20 balloon number products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$6K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**40 Inch Light Gold 20 Number Balloons White Gold Giant 20 Foil Mylar Helium Large Digital Balloon Champagne Gold Birthday Numbers Jumbo Balloons 20th Anniversary Events Party Decorations Supplies**ANGEL Q HOUSE**$7.78**4.4★1,265 rev](https://www.amazon.com/dp/B0CG1W28XY) [2**FIROMI 20 Foil Number Balloons Rose Gold 40-inch Big Mylar Balloon Numbers**Firomi**$7.67**4.4★589 rev](https://www.amazon.com/dp/B0DL2XW4PG) [3**Black 20 Number Balloons 40 Inch Giant Number 20 Balloons Foil Mylar Helium Black Number Balloons for 20th Birthday Party Supplies Anniversary Event Celebration Decorations**Lovoir**$5.99**4.6★559 rev](https://www.amazon.com/dp/B0D13CLXFX) [4**40 Inch Number Balloons 20 Black Big Giant Jumbo Number Foil Mylar Balloons for 20th Birthday Party Supplies Anniversary Events Decorations (black-20)**xiangsushijie**$6.00**4.2★166 rev](https://www.amazon.com/dp/B0DJ8JCJCV) [5**SUWEN 40 Inch Cream White Large 20 Number Balloons Big Foil Helium Number Balloons 0-9 Jumbo Happy 20th Mylar Birthday Party Decorations for Women or Men Anniversary Party Supplies**SUWEN**$7.94**4.5★735 rev](https://www.amazon.com/dp/B0C9F2R2XY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Champagne Gold 20 Balloon Number 40 Inch Light Gold 20 Balloons Big Foil Mylar Helium Number 20 Balloon for Birthday Party Anniversary Decorations**BBPOOL**$6.88**593 rev1y ago](https://www.amazon.com/dp/B0F1Y776NS) [**Cream Number 20 Balloons 40 Inch 20 Balloons Giant Helium Foil Mylar Beige 20 Balloon Number for Birthday Party Anniversary Decorations**BBPOOL**$7.14**593 rev1y ago](https://www.amazon.com/dp/B0F1Y72QY6) [**Pastel Pink 20 Balloon Number for Girls 40 Self Inflating Number 20 Balloons Big Light Blush Pink Foil 2 & 0 Helium Balloon 20 for Women Boho Coquette 20th Birthday Party Anniversary Decorations**KAINSY**$7.07**592 rev1y ago](https://www.amazon.com/dp/B0F1NDZF45) [**FIROMI 20 Foil Number Balloons Rose Gold 40-inch Big Mylar Balloon Numbers**Firomi**$7.67**589 rev1y ago](https://www.amazon.com/dp/B0DL2XW4PG) [**FIROMI 20 Number Balloons Silver Big Foil Mylar 20 Balloon Numbers 40-inch**Firomi**$7.70**589 rev1y ago](https://www.amazon.com/dp/B0DK8RRVYX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SUWEN 40 Inch Pink Large 20 Number Balloons Big Foil Helium Number Balloons 0-9 Jumbo Happy 20th Mylar Birthday Party Decorations for Women Anniversary Party Supplies**SUWEN**$8.03**4.6★**▲ 61%**](https://www.amazon.com/dp/B0C9HTWR8X) [**40 Inch Number Balloons 20 Gold Big Giant Jumbo Number Foil Mylar Balloons for 20th Birthday Party Supplies Anniversary Events Decorations (Gold-20)**xiangsushijie**$5.94**4.2★**▲ 57%**](https://www.amazon.com/dp/B0DJ8JBS93) [**Jonhamwelbor 20 Number Balloons Rose Gold Big Giant Jumbo Number 20 Foil Mylar Balloons for 20th Birthday Party Supplies 20 Anniversary Events Decorations**Jonhamwelbor**$7.90**4.5★**▲ 52%**](https://www.amazon.com/dp/B08KY7HPTR) [**Pastel Pink 20 Balloon Number for Girls 40 Self Inflating Number 20 Balloons Big Light Blush Pink Foil 2 & 0 Helium Balloon 20 for Women Boho Coquette 20th Birthday Party Anniversary Decorations**KAINSY**$7.07**4.4★**▲ 50%**](https://www.amazon.com/dp/B0F1NDZF45) [**SUWEN 40 Inch Hot Pink Large 20 Number Balloons Big Foil Helium Number Balloons 0-9 Jumbo Happy 20th Mylar Birthday Party Decorations for Women Anniversary Party Supplies**SUWEN**$7.01**4.6★**▲ 34%**](https://www.amazon.com/dp/B0CBN2TNDS)
**~~View all trending →~~**
## **What buyers say about 20 balloon number**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**16%
*“Good size”*
**Value For Money**15%
*“Excellent value”*
**Color**13%
*“The color was really bright”*
**Ease Of Use**11%
*“were easy to use”*
**Durability**10%
*“held up really well”*
**Quality-Overall**9%
*“Good quality”*
**Advertised Vs Actual Product**7%
*“Exactly what i needed”*
**Display-Overall**4%
*“but I actually got a nice display done for my grandson's 20th”*
**Smell**4%
*“Odor not bad”*
**Thickness**2%
*“they were thick”*
### **What buyers complain about **
**Quality-Overall**43%
*“Don't waste your money on these poor quality balloons”*
**Size-Overall**14%
*“huge”*
**Durability**7%
*“Didn't hold up”*
**Value For Money**7%
*“Junk spend a few more bucks for the better one”*
**Leak-Proof**7%
*“One balloon sprang a tiny leak”*
**Adhesion/Stickiness**7%
*“Also there wasnt enough sticky tabs”*
**Inflation/Deflation**7%
*“The 2 was disinflating within 10 minutes of having inflated it”*
### **Top return reasons **
**Inflation/Deflation**27%
**Size-Overall**25%
**Color**21%
**Value For Money**11%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**3%
**Quality-Overall**2%
**Material Quality**2%
**Functionality-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is 20 balloon number profitable to sell on Amazon United States?**
- The niche generates $48K/yr across 49 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the 20 balloon number niche?**
- 29 brands and 33 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in 20 balloon number?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 2.7%.
- **What does it cost to enter the 20 balloon number niche?**
- Listings span $3.34–$21.16; the average listing price is $7.30 (sweet spot $15–$100). The average incumbent carries 2,489 reviews — the moat a new listing must climb.
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