---
title: "2 X 4 Rug — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/2-x-4-rug"
last_updated: "2026-08-09T07:42:44.912Z"
locale: en
meta:
description: "Niche score 46/100 · $57K/yr market · 155K searches/yr · $23.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $57K/yr market · 155K searches/yr · $23.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "2 X 4 Rug — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **2 x 4 rug**
**Skip it**
A small market ($57K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 18Conversion 20Competition 80Returns 35Price range 81Avg price 95Brand share 87Review moat 24Quality gap 53
**Avg price**
**Incredible****$23.13**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$8.06–$47.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****6,109.65**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-14.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$57K**
$57K/yr · 155K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, 2 x 4 rug is a $57K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Aug. Verdict: Skip it — 46/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **2 x 4 rug market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$46K–$58K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#136**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**42 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**48%**
Top 20: 84%
**Top-5 click share**
**35%**
Top 20: 66%
**Open market**
**47%**
- HY HAO YUN LAI14% - simpWalnut10% - YAMEIJING9% - Hazo Haus8% - Lahome8% - HILORUUG5%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -14.3% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Black Friday '25 seasonDecMarJunAugNovMarMay
Peak months: Jan, Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/2-x-4-rug/trend)
## **Top 2 x 4 rug search terms**
- **2x4 bathroom rug**36K/yr+3.1%0.8% conv. - **2 x 4 runner rug**22K/yr-51.1%1.5% conv. - **2x4 runner**12K/yr+5.9%0.8% conv. - **2 x 4 bathroom rug**12K/yr-13.6%1.4% conv. - **runner rug 2x4**9K/yr+16.4%1.3% conv. - **2 by 4 rug**9K/yr+15.1%1.3% conv. - **26 x 4 rug**9K/yr+6.9%0.2% conv. - **24 x 48 rug**8K/yr-7.9%0.9% conv. - **2.5x4 rug**8K/yr-31.5%0.3% conv. - **2ft x 4ft rug**8K/yr-47.4%0.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/2-x-4-rug/search-terms)
## **Top 2 x 4 rug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$7K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Washable 2x4 Entryway Area Rugs: Vintage Water Resistant Kitchen Rug Non-Slip Durable Doormat Ultra Soft Living Room Bedroom Carpet Indoor Low Pile Floor Mat for Bathroom Dining Room(2x4 Beige)**HY HAO YUN LAI**$19.01**4.7★8,217 rev](https://www.amazon.com/dp/B0F8V9FBFS) [2**simpWalnut Long 2x4 Ft (48x24) Runner Rug for Bathroom Non Slip Washable Large Kitchen Rugs Bath Rugs Soft Absorbent Quick Dry Bath Mats for Shower Hallway Laundry Tub(Grey)**simpWalnut**$15.18**4.6★366 rev](https://www.amazon.com/dp/B0FPFZR12N) [3**Small Washable Runner Rugs for Entryway: Kitchen Mats Vintage Throw Carpet 2x4 Black Beige - Non-Slip Stain and Water Resistant Soft Low-Pile Thin Rug for Hallway Bathroom Bedroom**YAMEIJING**$12.77**4.5★281 rev](https://www.amazon.com/dp/B0FPB4TG5J) [4**HILORUUG 2x4 Rug Washable Entryway: Non Slip Abstract Runner for Kitchen Bathroom - Modern Minimalist Low Pile Stain Resistant Thin Indoor Floor Mat - 2x4 Black Grey**HILORUUG**$12.49**4.6★385 rev](https://www.amazon.com/dp/B0FCLZKQPC) [5**2x4 Entryway Runner Rugs Small Runners for Kitchen Door Mat Indoor Entrance Bathroom Non-Slip Low-Pile Washable Stain Resistant Vintage Ashen Charcoal Floral Decor (Ashen/Multi)**Hazo Haus**$30.15**4.4★4,546 rev](https://www.amazon.com/dp/B0DYV197DF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KOZYFLY Boho 2x4 Entry Runner Rug Small Washable Runners for Entryway Non Slip Door Mat Indoor Entrance Front Porch Carpet for Foyer Kitchen Bedroom Bathroom Orange Beige/Tan/Brown**KOZYFLY**$25.58**4,844 rev2mo ago](https://www.amazon.com/dp/B0GQJKZ9F1) [**YDKGL 2x4 ft Entryway Rug Indoor Door Mat Non Slip Boho Woven Washable Area Rugs Kitchen Runner Rug Mat Front Entry Rugs Entrance Doormat for Hallway Porch Bathroom Laundry Room Brown 24x48**YDKGL**$24.81**412 rev5mo ago](https://www.amazon.com/dp/B0G3TSBT4M) [**Washable 2x4 Entryway Area Rugs: Abstract Water Resistant Kitchen Sink Rug Non-Slip Durable Doormat Ultra Soft Living Room Bedroom Carpet Low Pile Floor Mat for Bathroom Dining Room(2x4 Beige/Cream)**HY HAO YUN LAI**$19.73**8,217 rev9mo ago](https://www.amazon.com/dp/B0FSZHDV2N) [**Washable 2x4 Abstract Kitchen Rug: Neutral Easy-Clean Soft Cozy Carpet Non-Slip Water-Resistant Floor Mat for Entryway Bedroom Bathroom Perfect for High-Traffic Areas with Pets(Beige/Ivory 2x4)**HY HAO YUN LAI**$16.24**1,997 rev10mo ago](https://www.amazon.com/dp/B0FPQS3QC4) [**simpWalnut Long 2x4 Ft (48x24) Runner Rug for Bathroom Non Slip Washable Large Kitchen Rugs Bath Rugs Soft Absorbent Quick Dry Bath Mats for Shower Hallway Laundry Tub(Grey)**simpWalnut**$15.18**366 rev10mo ago](https://www.amazon.com/dp/B0FPFZR12N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KOZYFLY Boho 2x4 Entry Runner Rug Small Washable Runners for Entryway Non Slip Door Mat Indoor Entrance Front Porch Carpet for Foyer Kitchen Bedroom Bathroom Orange Beige/Tan/Brown**KOZYFLY**$25.58**4.4★**▲ 250%**](https://www.amazon.com/dp/B0GQJKZ9F1) [**YDKGL 2x4 ft Entryway Rug Indoor Door Mat Non Slip Boho Woven Washable Area Rugs Kitchen Runner Rug Mat Front Entry Rugs Entrance Doormat for Hallway Porch Bathroom Laundry Room Brown 24x48**YDKGL**$24.81**4.2★**▲ 187%**](https://www.amazon.com/dp/B0G3TSBT4M) [**Washable 2x4 Entryway Area Rugs: Abstract Water Resistant Kitchen Sink Rug Non-Slip Durable Doormat Ultra Soft Living Room Bedroom Carpet Low Pile Floor Mat for Bathroom Dining Room(2x4 Beige/Cream)**HY HAO YUN LAI**$19.73**4.7★**▲ 134%**](https://www.amazon.com/dp/B0FSZHDV2N) [**simpWalnut Long 2x4 Ft (48x24) Runner Rug for Bathroom Non Slip Washable Large Kitchen Rugs Bath Rugs Soft Absorbent Quick Dry Bath Mats for Shower Hallway Laundry Tub(Grey)**simpWalnut**$15.18**4.6★**▲ 86%**](https://www.amazon.com/dp/B0FPFZR12N) [**Washable 2x4 Entryway Area Rugs: Vintage Water Resistant Kitchen Rug Non-Slip Durable Doormat Ultra Soft Living Room Bedroom Carpet Indoor Low Pile Floor Mat for Bathroom Dining Room(2x4 Beige)**HY HAO YUN LAI**$19.01**4.7★**▲ 63%**](https://www.amazon.com/dp/B0F8V9FBFS)
**~~View all trending →~~**
## **What buyers say about 2 x 4 rug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Good mat”*
**Soft Feel**13%
*“Soft as described”*
**Advertised Vs Actual Product**8%
*“As described”*
**Color**7%
*“Colors are accurate”*
**Size-Overall**7%
*“Perfect fit”*
**Absorbency**7%
*“Super absorbent”*
**Value For Money**6%
*“Very affordable”*
**Grip**5%
*“Good grip”*
**Comfort-Overall**4%
*“Great value and comfortable”*
**Thickness**3%
*“Nice thickness”*
### **What buyers complain about **
**Size-Overall**19%
*“the size is not”*
**Grip**10%
*“Doesn't grip very well”*
**Thickness**10%
*“Not very thick”*
**Quality-Overall**7%
*“issue with quality control”*
**Advertised Vs Actual Product**4%
*“Looks can be deceiving”*
**Color**4%
*“Ugly colors”*
**Value For Money**3%
*“I think for what it is these are a little overpriced”*
**Absorbency**3%
*“Not very absorbent”*
**Durability**2%
*“Started coming apart”*
**Washability**2%
*“Was I not supposed to wash it”*
### **Top return reasons **
**Size-Overall**43%
**Color**21%
**Advertised Vs Actual Product**7%
**Quality-Overall**5%
**Material Quality**4%
**Thickness**4%
**Thin**3%
**Grip**1%
**Functionality-Overall**1%
**Value For Money**1%
## **Common questions**
- **Is 2 x 4 rug profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 66 tracked products. 7 of 18 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the 2 x 4 rug niche?**
- 42 brands and 53 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in 2 x 4 rug?**
- Top complaints mined from reviews: Size-Overall, Grip, Thickness. The return rate is 4.2%.
- **When does demand for 2 x 4 rug peak?**
- Demand peaks in Jan–Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the 2 x 4 rug niche?**
- Listings span $8.06–$47.41; the average listing price is $23.13 (sweet spot $15–$100). The average incumbent carries 6,110 reviews — the moat a new listing must climb.
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