---
title: "2 Sided Frame — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/2-sided-frame"
last_updated: "2026-08-09T07:33:46.971Z"
locale: en
meta:
description: "Niche score 57/100 · $51K/yr market · 90K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 57/100 · $51K/yr market · 90K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "2 Sided Frame — $51K/yr Amazon US Niche (2026) - Flapen"
---
# **2 sided frame**
**Worth a look**
Shows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 13Growth 52Conversion 31Competition 95Returns 52Price range 79Avg price 95Brand share 93Review moat 75Quality gap 30
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$22.85**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$5.86–$51.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****494.79**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+23.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$51K**
$51K/yr · 90K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, 2 sided frame is a $51K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 42% of demand. Verdict: Worth a look — 57/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **2 sided frame market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$57K–$69K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#1,048**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**69 **▲rising
**Sellers**
**75**
**Top-5 brand share**
**42%**
Top 20: 74%
**Top-5 click share**
**19%**
Top 20: 48%
**Open market**
**53%**
- Alffun14% - Egofine11% - EHWINE6% - Floroom6% - FOREV5% - Lawei5%
## **Top 2 sided frame search terms**
- **double sided picture frames 4x6**10K/yr+24.4%2.7% conv. - **table number frames**10K/yr+5.5%1.0% conv. - **2 sided frame**9K/yr+24.7%0.9% conv. - **double sided photo frame**7K/yr+37.8%1.6% conv. - **double sided picture frame 5x7**8K/yr+19.0%2.6% conv. - **double sided frames**7K/yr+21.4%1.9% conv. - **two sided picture frame**7K/yr+8.5%1.5% conv. - **double sided picture frames**6K/yr+34.5%1.6% conv. - **double sided frames 4x6**5K/yr+31.5%3.3% conv. - **4x6 double sided picture frame**4K/yr+114.1%4.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/2-sided-frame/search-terms)
## **Top 2 sided frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$3K8%$4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alffun 20 Pack Gold Acrylic Sign Holders 4x6 Inch Gold Picture Frames**Alffun**$31.28**4.3★147 rev](https://www.amazon.com/dp/B0F42HD3QN) [2**FOREV 4x6 Double Picture Frame Black Wooden Hinged Photo Frame**FOREV**$7.46**4.6★2,856 rev](https://www.amazon.com/dp/B098QD6D7S) [3**Egofine 2 Pack 5x7 Rotating Floating Picture Frames Double-Sided Display with HD Glass Front Wooden Distressed Frame for Vertical or Horizontal Tabletop Display Carbonization**Egofine**$24.09**4.2★853 rev](https://www.amazon.com/dp/B09V74C8HM) [4**5x7 Picture Frame Black Picture Frame Wooden Photo Frames Acrylic HD Mirror Double Sided Picture Frames Rotatable Standing Desk Photo Frame for Tabletop or Desktop Vertical Display (1PCS/5X7 Inch)**DEBECTY**$9.76**4.3★60 rev](https://www.amazon.com/dp/B0FNQCZ1MF) [5**Alffun 10 Pack Acrylic Sign Holders 4x6 Black Picture Frames**Alffun**$19.19**4.6★38 rev](https://www.amazon.com/dp/B0FV832HGG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Alffun 10 Pack Acrylic Sign Holders 4x6 Black Picture Frames**Alffun**$19.19**38 rev9mo ago](https://www.amazon.com/dp/B0FV832HGG) [**Alffun 10 Pack Gold Acrylic Sign Holders 5x7 Double Sided Picture Frames**Alffun**$22.19**147 rev9mo ago](https://www.amazon.com/dp/B0FV7GG63N) [**5x7 Picture Frame Black Picture Frame Wooden Photo Frames Acrylic HD Mirror Double Sided Picture Frames Rotatable Standing Desk Photo Frame for Tabletop or Desktop Vertical Display (1PCS/5X7 Inch)**DEBECTY**$9.76**60 rev11mo ago](https://www.amazon.com/dp/B0FNQCZ1MF) [**Alffun 20 Pack Gold Acrylic Sign Holders 5x7 Gold Frames**Alffun**$37.68**147 rev12mo ago](https://www.amazon.com/dp/B0FG7342WS) [**Alffun 20 Pack Gold Acrylic Sign Holders 4x6 Inch Gold Picture Frames**Alffun**$31.28**147 rev1y ago](https://www.amazon.com/dp/B0F42HD3QN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Alffun 10 Pack Acrylic Sign Holders 4x6 Black Picture Frames**Alffun**$19.19**4.6★**▲ 163%**](https://www.amazon.com/dp/B0FV832HGG) [**Alffun 10 Pack Gold Acrylic Sign Holders 5x7 Double Sided Picture Frames**Alffun**$22.19**4.3★**▲ 113%**](https://www.amazon.com/dp/B0FV7GG63N) [**Alffun 20 Pack Gold Acrylic Sign Holders 4x6 Inch Gold Picture Frames**Alffun**$31.28**4.3★**▲ 102%**](https://www.amazon.com/dp/B0F42HD3QN) [**Alffun 20 Pack Gold Acrylic Sign Holders 5x7 Gold Frames**Alffun**$37.68**4.3★**▲ 99%**](https://www.amazon.com/dp/B0FG7342WS) [**Egofine 5x7 Acrylic Frames 6 Pack 20mm Thicker Frameless Clear Picture Frames Double Sided Magnetic Picture Frames Free Standing Desktop Display**Egofine**$38.99**4.7★**▲ 56%**](https://www.amazon.com/dp/B0BWDJXY48)
**~~View all trending →~~**
## **What buyers say about 2 sided frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Great quality, easy to assemble, and seem durable”*
**Frame Quality**14%
*“Good Frame”*
**Value For Money**9%
*“Good price”*
**Strength**7%
*“the base is sturdy”*
**Advertised Vs Actual Product**7%
*“Exactly as advertized”*
**Ease Of Use**6%
*“Easy to use”*
**Assembly/Installation**4%
*“Easy to assemble”*
**Durability**3%
*“Great when they don't come broken”*
**Display-Overall**3%
*“Cute as a display”*
**Size-Overall**3%
*“The size is accurate”*
### **What buyers complain about **
**Quality-Overall**15%
*“No quality control”*
**Strength**9%
*“However the bases are weak”*
**Frame Quality**7%
*“Bad frame to buy”*
**Durability**5%
*“break easily”*
**Ease Of Use**5%
*“can't be used”*
**Thickness**5%
*“Not as thick as I would like”*
**Advertised Vs Actual Product**5%
*“FALSE ADVERTISING”*
**Size-Overall**4%
*“The fit was too tight”*
**Material Quality**4%
*“material is brittle”*
**Magnetic Strength/Adsorption**3%
*“The magnets on this brand are not as strong as others”*
### **Top return reasons **
**Size-Overall**30%
**Frame Quality**20%
**Material Quality**7%
**Advertised Vs Actual Product**6%
**Quality-Overall**6%
**Value For Money**5%
**Defective Material/Parts**5%
**Functionality-Overall**3%
**Scratch Resistance**2%
**Strength**2%
## **Common questions**
- **Is 2 sided frame profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 116 tracked products. 11 of 23 products launched in the last 360 days are still selling. 90-day search growth is +23.0%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the 2 sided frame niche?**
- 69 brands and 75 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in 2 sided frame?**
- Top complaints mined from reviews: Quality-Overall, Strength, Frame Quality. The return rate is 2.9%.
- **What does it cost to enter the 2 sided frame niche?**
- Listings span $5.86–$51.70; the average listing price is $22.85 (sweet spot $15–$100). The average incumbent carries 495 reviews — the moat a new listing must climb.
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