---
title: "2 Candle — $239K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/2-candle"
last_updated: "2026-08-09T06:56:01.746Z"
locale: en
meta:
description: "Niche score 52/100 · $239K/yr market · 506K searches/yr. Prices mostly outside the sweet spot ($2.31–$10.76) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $239K/yr market · 506K searches/yr. Prices mostly outside the sweet spot ($2.31–$10.76) keeps it on the watch list. Data updated Jul 2026."
"og:title": "2 Candle — $239K/yr Amazon US Niche (2026) - Flapen"
---
# **2 candle**
**Worth a look**
Shows low returns (1.5%), but prices mostly outside the sweet spot ($2.31–$10.76) keeps it on the watch list.
Market size 45Growth 32Conversion 79Competition 79Returns 85Price range 0Avg price 16Brand share 64Review moat 67Quality gap 17
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Review moat**
**Good****827.54**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$239K**
$239K/yr · 506K searches
**Growth**
**Okay****+5.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$5.90**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$2.31–$10.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, 2 candle is a $239K/yr Amazon United States market (506K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **2 candle market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **$177K–$236K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#319**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**67%**
Top 20: 93%
**Top-5 click share**
**36%**
Top 20: 73%
**Open market**
**29%**
- PHD CAKE35% - FAMGift12% - LASILE8% - BEAN LIEVE6% - MEIMEI5% - Gosknor5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.8% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/2-candle/trend)
## **Top 2 candle search terms**
- **2 candle**128K/yr+10.0%6.0% conv. - **number 2 candle**76K/yr+9.8%4.2% conv. - **2 birthday candle**70K/yr+10.5%4.7% conv. - **2 candle birthday girl**40K/yr-1.4%6.6% conv. - **2 candle birthday boy**26K/yr+4.2%4.7% conv. - **birthday candle 2**22K/yr+0.4%5.1% conv. - **number 2 birthday candle**16K/yr+22.2%3.6% conv. - **2 cake topper**17K/yr+0.1%2.1% conv. - **2nd birthday candle**12K/yr+8.8%3.9% conv. - **candle 2**11K/yr+4.5%5.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/2-candle/search-terms)
## **Top 2 candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7K6%$14K9%$22K12%$29K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FAMGift Pink Birthday Candles - Number 2 Candle Colorful Macaron Candles 2 Cake Topper Pink Birthday Decorations for Girl Sweet Theme Birthday Party Supplies**FAMGift**$6.14**4.8★1,058 rev](https://www.amazon.com/dp/B0DN6MNFGW) [2**PHD CAKE 2.76 Inch Modern Gold 2 Number Birthday Candles Gold Number Candles Cake Number Candles Party Celebration**PHD CAKE**$5.96**4.8★1,470 rev](https://www.amazon.com/dp/B09DKBPJT8) [3**Cute Number 2 Birthday Candle Glitter Pink Number Candles Birthday Cake Topper Decoration Party Supplies Anniversary Celebrations**LASILE**$4.97**4.7★40 rev](https://www.amazon.com/dp/B0FMS78R2K) [4**Beanlieve 10-Pieces Numeral Birthday Candles - Cake Numeric Candles Number 0 1 2 3 4 5 6 7 8 9 Used for Cake Decoration on Birthday Parties and Wedding Anniversary Celebrations(Champagne Gold)**BEAN LIEVE**$6.16**4.7★4,711 rev](https://www.amazon.com/dp/B08FX8M5BP) [5**PHD CAKE 2.76 Inch Luxe Pink Glitter 2 Number Birthday Candles Pink Number Candles Cake Number Candles Party Celebration**PHD CAKE**$5.95**4.9★65 rev](https://www.amazon.com/dp/B0FCTWCWFR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pink Birthday Candles Number 2 Candle - Colorful Macaron Design 2rd Birthday Decorations for Girl Two Sweet Theme Birthday Party Supplies**woiodora**$5.99**111 rev9mo ago](https://www.amazon.com/dp/B0FV7ZDGGC) [**IDIJOLI Pastel Macaron 2nd Birthday Candle Sweet Pink Number 2 Candle Cake Topper Cupcake Decorations for Girls and Women Party Decor Anniversary Celebrations Supplies**IDIJOLI**$5.94**254 rev10mo ago](https://www.amazon.com/dp/B0FKB45CSH) [**PHD CAKE 2.76 Inch Cartoon Pink and Black Mouse 2 Number Birthday Candles Anime Cartoon Number Candles Cake Number Candles Party Celebration Style Candle**PHD CAKE**$6.63**170 rev10mo ago](https://www.amazon.com/dp/B0FQ3J42SY) [**Cute Number 2 Birthday Candle Glitter Pink Number Candles Birthday Cake Topper Decoration Party Supplies Anniversary Celebrations**LASILE**$4.97**40 rev11mo ago](https://www.amazon.com/dp/B0FMS78R2K) [**ElekFX Number 2 Candle with Sprinkles Pastel Pink Unicorn Rainbow Cake Topper Two Sweet Birthday Decorations for Girl 2nd Birthday Party Supplies**ElekFX**$5.94**268 rev1y ago](https://www.amazon.com/dp/B0FJCSGQ95)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PHD CAKE 2.76 Inch Luxe Pink Glitter 2 Number Birthday Candles Pink Number Candles Cake Number Candles Party Celebration**PHD CAKE**$5.95**4.9★**▲ 147%**](https://www.amazon.com/dp/B0FCTWCWFR) [**Cartoon Blue Birthday Candle Number Candles for Cake Topper Birthday Decoration Cartoon Party Supplies (Blue Number 2)**Candsun**$4.05**4.8★**▲ 146%**](https://www.amazon.com/dp/B0F1LJ31MJ) [**Pink Number Birthday Candles Romantic Cake Glitter Pink Number Candles Anniversary Cake Topper Decoration Cute Birthday Party Supplies for Wedding Anniversary Celebration Supplies (2)**Gosknor**$5.27**4.5★**▲ 144%**](https://www.amazon.com/dp/B0F4QB13XK) [**PHD CAKE 2.76 Inch Cartoon Pink and Black Mouse 2 Number Birthday Candles Anime Cartoon Number Candles Cake Number Candles Party Celebration Style Candle**PHD CAKE**$6.63**4.7★**▲ 106%**](https://www.amazon.com/dp/B0FQ3J42SY) [**Pink Birthday Candles Number 2 Candle - Colorful Macaron Design 2rd Birthday Decorations for Girl Two Sweet Theme Birthday Party Supplies**woiodora**$5.99**4.8★**▲ 96%**](https://www.amazon.com/dp/B0FV7ZDGGC)
**~~View all trending →~~**
## **What buyers say about 2 candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**18%
*“sparkled so nicely”*
**Quality-Overall**16%
*“Adorable and good quality”*
**Color**12%
*“the color is very pretty”*
**Advertised Vs Actual Product**11%
*“Exactly as pictured”*
**Size-Overall**10%
*“perfect size”*
**Value For Money**7%
*“Worth it”*
**Ease Of Use**4%
*“Easy to use, very good”*
**Strength**3%
*“Sturdy”*
**Durability**3%
*“Durable”*
**Design-Overall**3%
*“The design is cute”*
### **What buyers complain about **
**Size-Overall**21%
*“small”*
**Quality-Overall**19%
*“Burns too quickly - poor quality”*
**Durability**18%
*“Can break”*
**Smell**7%
*“no one is going to smell them”*
**Color**6%
*“The color doesnt fir”*
**Value For Money**5%
*“I do think it is a little on the expensive side for being an item I will only use once”*
**Washability**3%
*“definitely cannot be washed”*
**Natural Resource Wastage**3%
*“Completely waste of money and time”*
**Brightness/Shine/Glow**3%
*“only glitter on the front of candle”*
**Advertised Vs Actual Product**2%
*“Beware deceptive images”*
### **Top return reasons **
**Size-Overall**43%
**Value For Money**18%
**Color**10%
**Advertised Vs Actual Product**6%
**Quality-Overall**4%
**Defective Material/Parts**3%
**Smell**2%
**Product Condition**2%
**Functionality-Overall**2%
**Display Colors**1%
## **Common questions**
- **Is 2 candle profitable to sell on Amazon United States?**
- The niche generates $239K/yr across 59 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the 2 candle niche?**
- 32 brands and 55 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in 2 candle?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.5%.
- **When does demand for 2 candle peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the 2 candle niche?**
- Listings span $2.31–$10.76; the average listing price is $5.90 (sweet spot $15–$100). The average incumbent carries 828 reviews — the moat a new listing must climb.
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