[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-home-kitchen-1st-birthday-candle":3,"research-sidebar-rollups":667},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":52,"baselines":90,"demand":95,"seasonality":176,"brandShare":177,"products":199,"feedback":437,"searchTerms":583,"related":632,"lastUpdated":37},"886eb845-d09a-4230-a72d-d04df917e870","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":32,"amazonNicheId":4,"title":33,"slug":34,"href":35,"leafCategoryName":36,"scrapedAt":37,"brandCount":38,"brandCountYearAgo":39,"sellerCount":38,"signals":40,"avgBsr":41,"pageQuality":42,"unitsSoldMin":43,"unitsSoldAvgMin":44,"unitsSoldAvgMax":45,"revenueMin":46,"revenueMax":47,"avgBrandAgeMonths":48,"avgSellerAgeDays":49,"top20ClickShare":50,"top20BrandShare":51,"primePct":51,"oosRate":42},187942,460930,2.1567,0.0323,0.0663,0.3667,0.7075,4.72,1112,6.15,4.96,8.37,41,30000,0.9512,0.0168,3,7,"1st birthday candle","1st-birthday-candle","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002F1st-birthday-candle","Candles","2026-07-31T08:32:26.764726+00:00",19,27,[],148,0,25000,500,750,153750,184500,30,176,0.8206,1,{"score":53,"verdict":54,"components":55},48,"skip",[56,61,64,68,71,74,77,82,85,88],{"key":57,"score":58,"weight":59,"raw":60},"marketSize",38,0.15,187941.9,{"key":62,"score":63,"weight":59,"raw":18},"growth",29,{"key":65,"score":66,"weight":67,"raw":19},"conversion",72,0.1,{"key":69,"score":70,"weight":59,"raw":20},"competition",78,{"key":72,"score":73,"weight":67,"raw":21},"brandShare",57,{"key":75,"score":76,"weight":67,"raw":22},"qualityGap",18,{"key":78,"score":79,"weight":80,"raw":81},"reviewMoat",60,0.05,1111.56,{"key":83,"score":84,"weight":67,"raw":30},"returns",81,{"key":86,"score":87,"weight":80,"raw":24},"avgPrice",17,{"key":89,"score":42,"weight":80,"raw":42},"priceRange",{"avgRating":91,"medianPrice":92,"medianReturnRate":93,"nichesTracked":94},4.42,24.38,0.0215,115062,{"points":96,"droppedPartialWeek":175},[97,100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,160,163,166,169,172],{"week":98,"volume":99},"2026-02-01",4389,{"week":101,"volume":102},"2026-02-08",4612,{"week":104,"volume":105},"2026-02-15",4062,{"week":107,"volume":108},"2026-02-22",4532,{"week":110,"volume":111},"2026-03-01",3044,{"week":113,"volume":114},"2026-03-08",3734,{"week":116,"volume":117},"2026-03-15",3652,{"week":119,"volume":120},"2026-03-22",3436,{"week":122,"volume":123},"2026-03-29",2893,{"week":125,"volume":126},"2026-04-05",3124,{"week":128,"volume":129},"2026-04-12",2372,{"week":131,"volume":132},"2026-04-19",2579,{"week":134,"volume":135},"2026-04-26",2350,{"week":137,"volume":138},"2026-05-03",3409,{"week":140,"volume":141},"2026-05-10",3481,{"week":143,"volume":144},"2026-05-17",3822,{"week":146,"volume":147},"2026-05-24",3403,{"week":149,"volume":150},"2026-05-31",3277,{"week":152,"volume":153},"2026-06-07",9287,{"week":155,"volume":156},"2026-06-14",9398,{"week":158,"volume":159},"2026-06-21",8437,{"week":161,"volume":162},"2026-06-28",8894,{"week":164,"volume":165},"2026-07-05",8227,{"week":167,"volume":168},"2026-07-12",10574,{"week":170,"volume":171},"2026-07-19",10753,{"week":173,"volume":174},"2026-07-26",10762,false,null,{"top":178,"otherBrandCount":197,"otherClickShare":198},[179,182,185,188,191,194],{"brand":180,"clickShare":181},"PHD CAKE",0.3970999999999999,{"brand":183,"clickShare":184},"ElekFX",0.1152,{"brand":186,"clickShare":187},"LASILE",0.07239999999999999,{"brand":189,"clickShare":190},"FAMGift",0.0722,{"brand":192,"clickShare":193},"Gosknor",0.0506,{"brand":195,"clickShare":196},"IDIJOLI",0.0424,13,0.2501000000000001,[200,211,221,230,241,251,261,270,280,292,303,313,324,332,343,354,365,373,384,393,403,412,420,430],{"asin":201,"title":202,"brand":180,"imageUrl":203,"price":204,"rating":205,"reviews":206,"clickShare90":207,"clickShare360":208,"launchDate":209,"amazonUrl":210},"B09GN88M2F","PHD CAKE 2.76 Inch Elegant Gold 1 Number Birthday Candles Gold Number Candles Cake Number Candles Party Celebration","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41C8pDoB2nL.jpg",6.06,4.8,1768,0.1216,0.1378,"2021-09-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09GN88M2F",{"asin":212,"title":213,"brand":183,"imageUrl":214,"price":215,"rating":205,"reviews":216,"clickShare90":217,"clickShare360":218,"launchDate":219,"amazonUrl":220},"B0CL32K766","ElekFX Birthday Candle for Cake 1 Candle - Pink Glitter with Bowknot 2.76 inch Happy Birthday Candle Cake Topper Decoration for 1 Year Old Birthday Party (Number 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31CysbI3IJL.jpg",6.72,1436,0.0687,0.08,"2023-10-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CL32K766",{"asin":222,"title":223,"brand":186,"imageUrl":224,"price":25,"rating":205,"reviews":225,"clickShare90":226,"clickShare360":227,"launchDate":228,"amazonUrl":229},"B0FMS9Q2D9","Cute Number 1 Birthday Candle Glitter Pink Number Candles First Birthday Cake Topper Decoration Party Supplies Anniversary Celebrations","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41RC4r+P9bL.jpg",82,0.0633,0.0324,"2025-08-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FMS9Q2D9",{"asin":231,"title":232,"brand":180,"imageUrl":233,"price":234,"rating":235,"reviews":236,"clickShare90":237,"clickShare360":238,"launchDate":239,"amazonUrl":240},"B0FCTWDG94","PHD CAKE 2.76 Inch Luxe Pink Glitter 1 Number Birthday Candles Pink Number Candles Cake Number Candles Party Celebration","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Fp3iAfaZL.jpg",6,4.9,65,0.0624,0.0284,"2025-06-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FCTWDG94",{"asin":242,"title":243,"brand":192,"imageUrl":244,"price":245,"rating":246,"reviews":247,"clickShare90":193,"clickShare360":248,"launchDate":249,"amazonUrl":250},"B0F4QBCPX6","Pink Number One Birthday Candles Romantic Cake Glitter Pink Number 1st Candles Anniversary Cake First Topper Decoration Cute Birthday Party Supplies for Wedding Anniversary Celebration Supplies (1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31FYQW5OPQL.jpg",5.44,4.5,207,0.0508,"2025-04-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F4QBCPX6",{"asin":252,"title":253,"brand":180,"imageUrl":254,"price":255,"rating":205,"reviews":256,"clickShare90":257,"clickShare360":258,"launchDate":259,"amazonUrl":260},"B0D53L32QR","PHD CAKE Number 1 Macaron Birthday Candles Macaron Themed Number Candles Cake Number Candles Party Celebration","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41qYJBiykxL.jpg",5.65,201,0.0483,0.046,"2024-05-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D53L32QR",{"asin":262,"title":263,"brand":195,"imageUrl":264,"price":265,"rating":205,"reviews":266,"clickShare90":196,"clickShare360":267,"launchDate":268,"amazonUrl":269},"B0FKB55L5S","IDIJOLI Pastel Macaron 1st Birthday Candle Sweet Pink Number 1 Candle Cake Topper Cupcake Decorations for Girls and Women Party Decor Anniversary Celebrations Supplies","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41a4cp3SOJL.jpg",5.95,254,0.024,"2025-09-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FKB55L5S",{"asin":271,"title":272,"brand":180,"imageUrl":273,"price":274,"rating":205,"reviews":275,"clickShare90":276,"clickShare360":277,"launchDate":278,"amazonUrl":279},"B09DJYD8KF","PHD Luxe Gold 2.76 Inch 1 Number Birthday Candles Gold Cake Candles Party Celebration","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F313C05JSh0L.jpg",5.91,1710,0.0405,0.0515,"2021-08-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09DJYD8KF",{"asin":281,"title":282,"brand":283,"imageUrl":284,"price":285,"rating":286,"reviews":287,"clickShare90":288,"clickShare360":289,"launchDate":290,"amazonUrl":291},"B08FX8M5BP","Beanlieve 10-Pieces Numeral Birthday Candles - Cake Numeric Candles Number 0 1 2 3 4 5 6 7 8 9 Used for Cake Decoration on Birthday Parties and Wedding Anniversary Celebrations(Champagne Gold)","BEAN LIEVE","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41a4y3iqXsL.jpg",6.16,4.7,4711,0.0403,0.0458,"2019-10-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08FX8M5BP",{"asin":293,"title":294,"brand":183,"imageUrl":295,"price":296,"rating":297,"reviews":298,"clickShare90":299,"clickShare360":300,"launchDate":301,"amazonUrl":302},"B0F6C2Q1GK","ELekFX Blue Polka Dot Number 1 Candle First Birthday Decorations for Boys Happy Birthday Cake Topper for One Sweet Boy Birthday Party Supplies","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F3112C0AWAkL.jpg",6.04,4.6,77,0.0397,0.0267,"2025-05-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F6C2Q1GK",{"asin":304,"title":305,"brand":189,"imageUrl":306,"price":307,"rating":205,"reviews":308,"clickShare90":309,"clickShare360":310,"launchDate":311,"amazonUrl":312},"B0DN6PC26C","FAMGift Sweet One Birthday Candles for Girls - Pink Number 1 Candle First Birthday Decorations for Girl Fairy Cake Decorations Colorful Macaron Candles for One Cake Topper","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31JCvpT4atL.jpg",6.37,1058,0.0391,0.0368,"2024-11-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DN6PC26C",{"asin":314,"title":315,"brand":316,"imageUrl":317,"price":318,"rating":286,"reviews":319,"clickShare90":320,"clickShare360":321,"launchDate":322,"amazonUrl":323},"B0D1FV6XX3","Hongplus Macaron Blue Number 1 Candle First Birthday Candle Macaron Blue Happy Birthday Candles for Cake Blue Cake Topper Decorations for Girls Boys Pastel Sweet Birthday Party Decorations Supplies","Hongplus","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31e2GjL0LWL.jpg",6.55,528,0.0387,0.0393,"2024-04-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D1FV6XX3",{"asin":325,"title":326,"brand":180,"imageUrl":327,"price":328,"rating":205,"reviews":329,"clickShare90":330,"clickShare360":299,"launchDate":278,"amazonUrl":331},"B09DK88789","PHD CAKE 2.76 Inch Modern Blue 1 Number Birthday Candles Blue Number Candles Cake Number Candles Party Celebration","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41S6ozgwwJL.jpg",5.93,1470,0.0357,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09DK88789",{"asin":333,"title":334,"brand":335,"imageUrl":336,"price":337,"rating":297,"reviews":338,"clickShare90":339,"clickShare360":340,"launchDate":341,"amazonUrl":342},"B07YZP1DTQ","Red Birthday 1 Candle 1st One Year Cake Bady Roman Numberal Cool Number Candle No 10 11 12 13 14 15 16 17 18 19","XNOVA","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31uAB6og4xL.jpg",5.89,3443,0.022,0.0282,"2019-10-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07YZP1DTQ",{"asin":344,"title":345,"brand":346,"imageUrl":347,"price":348,"rating":205,"reviews":349,"clickShare90":350,"clickShare360":351,"launchDate":352,"amazonUrl":353},"B093YSSF1W","eusbon 1st Birthday Candle 2.76 Big Size Number Candle for Cake Decoration Birthday Party Wedding Anniversary Blue (Number 1)","eusbon","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F215VZ7CEpVS.jpg",5.88,90,0.021,0.0128,"2021-05-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB093YSSF1W",{"asin":355,"title":356,"brand":357,"imageUrl":358,"price":359,"rating":286,"reviews":360,"clickShare90":361,"clickShare360":362,"launchDate":363,"amazonUrl":364},"B0CRDHSV7N","Kinsynko Colorful Rainbow Number 1 Birthday Candle Sweet Cake Topper for Toddler Girls Princess Women 1st Birthday Wedding Anniversary Party Decoration","Kinsynko","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31DjNCG8dDL.jpg",7.9,87,0.0202,0.0163,"2024-01-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CRDHSV7N",{"asin":366,"title":367,"brand":180,"imageUrl":368,"price":369,"rating":205,"reviews":329,"clickShare90":370,"clickShare360":371,"launchDate":278,"amazonUrl":372},"B09DK2TBCF","PHD CAKE 2.76 Inch Modern Gold 1 Number Birthday Candles Gold Number Candles Cake Number Candles Party Celebration","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F318HWRTc5tL.jpg",5.94,0.0185,0.0237,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09DK2TBCF",{"asin":374,"title":375,"brand":376,"imageUrl":377,"price":378,"rating":297,"reviews":379,"clickShare90":380,"clickShare360":381,"launchDate":382,"amazonUrl":383},"B0F42K85MR","AKURIEEY Pink 1st Birthday Candle Bow Numbers 1 Candle Cake Topper Cupcake Decorations Party Decor for Girls and Women Anniversary Celebrations Supplies","AKURIEEY","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41d9O8cFXcL.jpg",6.86,258,0.0172,0.0151,"2025-05-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F42K85MR",{"asin":385,"title":386,"brand":189,"imageUrl":387,"price":265,"rating":205,"reviews":388,"clickShare90":389,"clickShare360":390,"launchDate":391,"amazonUrl":392},"B0F5WQ8WC2","FAMGift Blue Birthday Candles - Number 1 Candle for A Little Boo 1st Birthday Decorations Boy Girl Sky Blue Cake Decorations Big One Theme Party Supplies","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31xTcQF5iTL.jpg",255,0.0153,0.0256,"2025-04-22","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F5WQ8WC2",{"asin":394,"title":395,"brand":335,"imageUrl":396,"price":397,"rating":205,"reviews":398,"clickShare90":399,"clickShare360":400,"launchDate":401,"amazonUrl":402},"B07TV39R8J","1st Birthday Candle First Year Pink Happy Birthday Number One Candles for Cake Topper Decoration for Party Kids Adults Numeral 1 10 100 11 21 16 14 12 18 13 11 91","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31zNOSBNQ4L.jpg",5.86,3751,0.015,0.0298,"2019-07-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07TV39R8J",{"asin":404,"title":405,"brand":180,"imageUrl":406,"price":265,"rating":235,"reviews":407,"clickShare90":408,"clickShare360":409,"launchDate":410,"amazonUrl":411},"B0CH66MRWK","PHD CAKE 2.76 Inch Green Dinosaur 1 Number Birthday Candles Dinosaur Number Candles Cake Number Candles Party Celebration","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41hodCKQq4L.jpg",1491,0.0115,0.0156,"2023-09-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CH66MRWK",{"asin":413,"title":414,"brand":189,"imageUrl":415,"price":416,"rating":205,"reviews":388,"clickShare90":417,"clickShare360":418,"launchDate":268,"amazonUrl":419},"B0FLXCZCL8","FAMGift Yellow Birthday Candles for Boys Girls - Number 1 Candle Cake Topper for Yellow Party Decorations Sunflower Birthday Decorations","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Vtwa6sZUL.jpg",6.31,0.0109,0.0048,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FLXCZCL8",{"asin":421,"title":422,"brand":423,"imageUrl":424,"price":397,"rating":246,"reviews":425,"clickShare90":426,"clickShare360":427,"launchDate":428,"amazonUrl":429},"B0FT81L8L7","CARGEN No.1 Gold Birthday Number Candle 3D Chubby Cake Topper for Mini Cake","CARGEN","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F418hGq9uX3L.jpg",23,0.0108,0.0072,"2025-09-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FT81L8L7",{"asin":431,"title":432,"brand":180,"imageUrl":433,"price":434,"rating":205,"reviews":275,"clickShare90":426,"clickShare360":435,"launchDate":278,"amazonUrl":436},"B09DK4TZQK","PHD CAKE 2.76 Inch Luxe Blue 1 Number Birthday Candles Blue Number Candles Cake Number Candles Party Celebration","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41CcSFDTQAL.jpg",5.9,0.0074,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09DK4TZQK",{"love":438,"hate":507,"returnReasons":558},[439,446,453,460,467,473,480,487,493,500],{"topic":440,"percentOfMentions":441,"verbatims":442},"Brightness\u002FShine\u002FGlow",0.2041,[443,444,445],"Glitters","Easy to light","They are bright",{"topic":447,"percentOfMentions":448,"verbatims":449},"Quality-Overall",0.19519999999999998,[450,451,452],"Great quality and the stones are adorable","Very nice quality candle","Cute and great quality",{"topic":454,"percentOfMentions":455,"verbatims":456},"Color",0.12359999999999999,[457,458,459],"The color is vibrant","Colors are bright","Loved the color",{"topic":461,"percentOfMentions":462,"verbatims":463},"Value For Money",0.0894,[464,465,466],"Good value","Great value","Great deal",{"topic":468,"percentOfMentions":462,"verbatims":469},"Advertised Vs Actual Product",[470,471,472],"Exactly what I needed","As described","Exactly as shown",{"topic":474,"percentOfMentions":475,"verbatims":476},"Size-Overall",0.0815,[477,478,479],"Good size","The size was perfect for the cake","Good size, exactly as expected",{"topic":481,"percentOfMentions":482,"verbatims":483},"Design-Overall",0.0407,[484,485,486],"The design is modern and elegant, and they really make the cake look special","The design is so cute","Love the design",{"topic":488,"percentOfMentions":489,"verbatims":490},"Ease Of Use",0.03,[491,492,444],"Very easy to use","Just a normal candle easy to use",{"topic":494,"percentOfMentions":495,"verbatims":496},"Durability",0.024300000000000002,[497,498,499],"it doesnt break easily","Very cute and durable","Held up great",{"topic":501,"percentOfMentions":502,"verbatims":503},"Gifting Purpose",0.0131,[504,505,506],"Bought it for ms","Great candle keepsake","good memory gift",[508,514,519,525,530,536,541,545,550,554],{"topic":474,"percentOfMentions":509,"verbatims":510},0.2875,[511,512,513],"Too small","It's small like a normal candle","Candles are smaller than I expected",{"topic":447,"percentOfMentions":59,"verbatims":515},[516,517,518],"Burns too quickly - poor quality","Poor quality","Not the best quality candle",{"topic":494,"percentOfMentions":520,"verbatims":521},0.0833,[522,523,524],"We ended up breaking it somehow just after we blew the candle out","half the candle was gone","dont last long",{"topic":454,"percentOfMentions":80,"verbatims":526},[527,528,529],"the color is way off","Not true to color","suns are very light yellow not saturated",{"topic":531,"percentOfMentions":289,"verbatims":532},"Smell",[533,534,535],"There was no smell or scent as expected","no one is going to smell them","Smells Weird",{"topic":461,"percentOfMentions":537,"verbatims":538},0.0375,[539,540],"For a $7 candle, this is ridiculous","Not worth it at all",{"topic":468,"percentOfMentions":537,"verbatims":542},[543,544],"didnt look exactly like the picture","its not as pictured",{"topic":546,"percentOfMentions":547,"verbatims":548},"Adhesion\u002FStickiness",0.025,[549],"The strawberry was not well attached and arrived unglued",{"topic":551,"percentOfMentions":547,"verbatims":552},"Natural Resource Wastage",[553],"Completely waste of money and time",{"topic":481,"percentOfMentions":555,"verbatims":556},0.0125,[557],"The plastic piece on the front with the design fell off immediately",[559,561,563,565,567,569,572,574,577,580],{"reason":474,"pct":560},0.4498,{"reason":461,"pct":562},0.1568,{"reason":454,"pct":564},0.1379,{"reason":468,"pct":566},0.059000000000000004,{"reason":447,"pct":568},0.0332,{"reason":570,"pct":571},"Defective Material\u002FParts",0.025699999999999997,{"reason":440,"pct":573},0.017,{"reason":575,"pct":576},"Product Condition",0.0169,{"reason":578,"pct":579},"Paint Quality",0.0165,{"reason":581,"pct":582},"Display Colors",0.0152,[584,589,594,599,602,607,612,617,622,627],{"term":585,"volume":586,"growthQoq":587,"conversionRate":588},"one candle",61408,0.0352,0.0493,{"term":590,"volume":591,"growthQoq":592,"conversionRate":593},"1 candle for first birthday",72960,-0.1444,0.0461,{"term":595,"volume":596,"growthQoq":597,"conversionRate":598},"first birthday candle",56982,0.1286,0.0311,{"term":33,"volume":600,"growthQoq":601,"conversionRate":598},50003,0.0367,{"term":603,"volume":604,"growthQoq":605,"conversionRate":606},"one birthday candle",31733,0.1377,0.0395,{"term":608,"volume":609,"growthQoq":610,"conversionRate":611},"one candle for first birthday",28557,0.0194,0.0423,{"term":613,"volume":614,"growthQoq":615,"conversionRate":616},"1 candle for first birthday boy",13131,0.4791,0.0343,{"term":618,"volume":619,"growthQoq":620,"conversionRate":621},"1st birthday candle girl",11810,0.247,0.0304,{"term":623,"volume":624,"growthQoq":625,"conversionRate":626},"1 candle for first birthday girl",12092,-0.1386,0.0558,{"term":628,"volume":629,"growthQoq":630,"conversionRate":631},"first birthday candle boy",9735,0.1782,0.028,[633,640,646,651,657,662],{"title":634,"href":635,"score":636,"verdict":637,"marketSize":638,"growth90":639},"graduation centerpieces for tables 2023","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fgraduation-centerpieces-for-tables-2023",74,"watch",368222.35,2.2877,{"title":641,"href":642,"score":636,"verdict":643,"marketSize":644,"growth90":645},"artificial hanging flowers for outdoors","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fartificial-hanging-flowers-for-outdoors","launch",1154873.26,0.7726,{"title":647,"href":648,"score":636,"verdict":637,"marketSize":649,"growth90":650},"5th grade graduation decorations","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002F5th-grade-graduation-decorations",149219.88,6.6669,{"title":652,"href":653,"score":654,"verdict":637,"marketSize":655,"growth90":656},"4th of july party supplies","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002F4th-of-july-party-supplies",75,240275.58,11.721,{"title":658,"href":659,"score":654,"verdict":643,"marketSize":660,"growth90":661},"desk goose","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fdesk-goose",2185048.26,0.4069,{"title":663,"href":664,"score":654,"verdict":637,"marketSize":665,"growth90":666},"fall candles","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Ffall-candles",620395.33,1.5587,[668,675,682,689,692,699,706,713,720,727,734,741,748,755,762,769,776,783,790,797],{"nodeId":669,"label":670,"slug":671,"href":672,"nichesTracked":673,"marketSizeTotal":674},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":676,"label":677,"slug":678,"href":679,"nichesTracked":680,"marketSizeTotal":681},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":683,"label":684,"slug":685,"href":686,"nichesTracked":687,"marketSizeTotal":688},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":690,"marketSizeTotal":691},11250,6171847188,{"nodeId":693,"label":694,"slug":695,"href":696,"nichesTracked":697,"marketSizeTotal":698},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":700,"label":701,"slug":702,"href":703,"nichesTracked":704,"marketSizeTotal":705},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":707,"label":708,"slug":709,"href":710,"nichesTracked":711,"marketSizeTotal":712},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":714,"label":715,"slug":716,"href":717,"nichesTracked":718,"marketSizeTotal":719},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":721,"label":722,"slug":723,"href":724,"nichesTracked":725,"marketSizeTotal":726},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":728,"label":729,"slug":730,"href":731,"nichesTracked":732,"marketSizeTotal":733},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":735,"label":736,"slug":737,"href":738,"nichesTracked":739,"marketSizeTotal":740},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":742,"label":743,"slug":744,"href":745,"nichesTracked":746,"marketSizeTotal":747},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":749,"label":750,"slug":751,"href":752,"nichesTracked":753,"marketSizeTotal":754},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":756,"label":757,"slug":758,"href":759,"nichesTracked":760,"marketSizeTotal":761},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":763,"label":764,"slug":765,"href":766,"nichesTracked":767,"marketSizeTotal":768},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":770,"label":771,"slug":772,"href":773,"nichesTracked":774,"marketSizeTotal":775},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":777,"label":778,"slug":779,"href":780,"nichesTracked":781,"marketSizeTotal":782},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":784,"label":785,"slug":786,"href":787,"nichesTracked":788,"marketSizeTotal":789},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":791,"label":792,"slug":793,"href":794,"nichesTracked":795,"marketSizeTotal":796},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":798,"label":799,"slug":800,"href":801,"nichesTracked":802,"marketSizeTotal":803},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]