[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-home-kitchen-1984-birthday-decorations":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":183,"baselines":222,"demand":227,"seasonality":516,"brandShare":529,"products":550,"feedback":635,"searchTerms":653,"related":672,"lastUpdated":173},"e63fd3f3-c542-4529-bc83-54a59368487b","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":26,"label":27,"slug":28,"href":29},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":164,"unitsSoldMax":165,"sponsoredPct":166,"returnRate":167,"successfulLaunches360":168,"newProducts360":142,"amazonNicheId":145,"title":169,"slug":170,"href":171,"leafCategoryName":172,"scrapedAt":173,"brandCount":135,"brandCountYearAgo":164,"sellerCount":164,"signals":174,"avgBsr":176,"pageQuality":168,"unitsSoldMin":177,"unitsSoldAvgMin":168,"unitsSoldAvgMax":177,"revenueMin":178,"revenueMax":179,"avgBrandAgeMonths":180,"avgSellerAgeDays":181,"top20ClickShare":166,"top20BrandShare":166,"primePct":166,"oosRate":182},3826,4898,-0.5973,-0.1821,0.0658,0.7647,0.8289,4.72,900,11.87,6.98,19.37,9,250,1,0.0289,0,"1984 birthday decorations","1984-birthday-decorations","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002F1984-birthday-decorations","Banners","2026-07-22T18:52:20.220482+00:00",[175],"low_review_barrier",1076,100,1187,2968,29,228,0.144,{"score":184,"verdict":185,"components":186},31,"skip",[187,191,194,198,201,204,207,212,215,218],{"key":188,"score":166,"weight":189,"raw":190},"marketSize",0.15,3825.56,{"key":192,"score":193,"weight":189,"raw":155},"growth",16,{"key":195,"score":196,"weight":197,"raw":156},"conversion",72,0.1,{"key":199,"score":200,"weight":189,"raw":157},"competition",20,{"key":202,"score":203,"weight":197,"raw":158},"brandShare",37,{"key":205,"score":206,"weight":197,"raw":159},"qualityGap",18,{"key":208,"score":209,"weight":210,"raw":211},"reviewMoat",65,0.05,899.78,{"key":213,"score":214,"weight":197,"raw":167},"returns",53,{"key":216,"score":217,"weight":210,"raw":161},"avgPrice",49,{"key":219,"score":220,"weight":210,"raw":221},"priceRange",35,0.35270379338175956,{"avgRating":223,"medianPrice":224,"medianReturnRate":225,"nichesTracked":226},4.42,24.38,0.0215,115062,{"points":228,"droppedPartialWeek":515},[229,232,235,238,241,244,247,250,253,256,259,262,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,326,329,332,334,337,340,343,346,349,352,355,358,361,364,367,370,372,375,378,381,384,387,389,392,395,398,400,403,405,408,410,413,415,418,421,424,427,429,432,435,438,441,444,447,450,453,455,457,460,462,465,468,470,472,474,476,478,480,482,485,487,490,492,494,497,500,503,506,509,512],{"week":230,"volume":231},"2024-07-28",2005,{"week":233,"volume":234},"2024-08-04",2229,{"week":236,"volume":237},"2024-08-11",1993,{"week":239,"volume":240},"2024-08-18",2021,{"week":242,"volume":243},"2024-08-25",1911,{"week":245,"volume":246},"2024-09-01",2286,{"week":248,"volume":249},"2024-09-08",2548,{"week":251,"volume":252},"2024-09-15",2194,{"week":254,"volume":255},"2024-09-22",2404,{"week":257,"volume":258},"2024-09-29",2069,{"week":260,"volume":261},"2024-10-06",2350,{"week":263,"volume":246},"2024-10-13",{"week":265,"volume":266},"2024-10-20",2026,{"week":268,"volume":269},"2024-10-27",1718,{"week":271,"volume":272},"2024-11-03",1578,{"week":274,"volume":275},"2024-11-10",1586,{"week":277,"volume":278},"2024-11-17",1538,{"week":280,"volume":281},"2024-11-24",1154,{"week":283,"volume":284},"2024-12-01",680,{"week":286,"volume":287},"2024-12-08",965,{"week":289,"volume":290},"2024-12-15",1006,{"week":292,"volume":293},"2024-12-22",824,{"week":295,"volume":296},"2024-12-29",841,{"week":298,"volume":299},"2025-01-05",475,{"week":301,"volume":302},"2025-01-12",284,{"week":304,"volume":305},"2025-01-19",210,{"week":307,"volume":308},"2025-01-26",178,{"week":310,"volume":311},"2025-02-02",130,{"week":313,"volume":314},"2025-02-09",98,{"week":316,"volume":317},"2025-02-16",95,{"week":319,"volume":320},"2025-02-23",156,{"week":322,"volume":323},"2025-03-02",157,{"week":325,"volume":317},"2025-03-09",{"week":327,"volume":328},"2025-03-16",70,{"week":330,"volume":331},"2025-03-23",120,{"week":333,"volume":317},"2025-03-30",{"week":335,"volume":336},"2025-04-06",121,{"week":338,"volume":339},"2025-04-13",115,{"week":341,"volume":342},"2025-04-20",104,{"week":344,"volume":345},"2025-04-27",108,{"week":347,"volume":348},"2025-05-04",93,{"week":350,"volume":351},"2025-05-11",149,{"week":353,"volume":354},"2025-05-18",124,{"week":356,"volume":357},"2025-05-25",138,{"week":359,"volume":360},"2025-06-01",89,{"week":362,"volume":363},"2025-06-08",85,{"week":365,"volume":366},"2025-06-15",111,{"week":368,"volume":369},"2025-06-22",122,{"week":371,"volume":314},"2025-06-29",{"week":373,"volume":374},"2025-07-06",137,{"week":376,"volume":377},"2025-07-13",186,{"week":379,"volume":380},"2025-07-20",92,{"week":382,"volume":383},"2025-07-27",142,{"week":385,"volume":386},"2025-08-03",125,{"week":388,"volume":317},"2025-08-10",{"week":390,"volume":391},"2025-08-17",110,{"week":393,"volume":394},"2025-08-24",129,{"week":396,"volume":397},"2025-08-31",84,{"week":399,"volume":311},"2025-09-07",{"week":401,"volume":402},"2025-09-14",144,{"week":404,"volume":331},"2025-09-21",{"week":406,"volume":407},"2025-09-28",91,{"week":409,"volume":386},"2025-10-05",{"week":411,"volume":412},"2025-10-12",78,{"week":414,"volume":397},"2025-10-19",{"week":416,"volume":417},"2025-10-26",79,{"week":419,"volume":420},"2025-11-02",83,{"week":422,"volume":423},"2025-11-09",56,{"week":425,"volume":426},"2025-11-16",69,{"week":428,"volume":328},"2025-11-23",{"week":430,"volume":431},"2025-11-30",73,{"week":433,"volume":434},"2025-12-07",81,{"week":436,"volume":437},"2025-12-14",90,{"week":439,"volume":440},"2025-12-21",55,{"week":442,"volume":443},"2026-01-04",86,{"week":445,"volume":446},"2026-01-11",109,{"week":448,"volume":449},"2026-01-18",168,{"week":451,"volume":452},"2026-01-25",132,{"week":454,"volume":443},"2026-02-01",{"week":456,"volume":417},"2026-02-08",{"week":458,"volume":459},"2026-02-15",68,{"week":461,"volume":383},"2026-02-22",{"week":463,"volume":464},"2026-03-01",99,{"week":466,"volume":467},"2026-03-08",146,{"week":469,"volume":345},"2026-03-15",{"week":471,"volume":437},"2026-03-22",{"week":473,"volume":363},"2026-03-29",{"week":475,"volume":314},"2026-04-05",{"week":477,"volume":363},"2026-04-12",{"week":479,"volume":412},"2026-04-19",{"week":481,"volume":412},"2026-04-26",{"week":483,"volume":484},"2026-05-03",54,{"week":486,"volume":328},"2026-05-10",{"week":488,"volume":489},"2026-05-17",57,{"week":491,"volume":348},"2026-05-24",{"week":493,"volume":407},"2026-05-31",{"week":495,"volume":496},"2026-06-07",114,{"week":498,"volume":499},"2026-06-14",94,{"week":501,"volume":502},"2026-06-21",59,{"week":504,"volume":505},"2026-06-28",127,{"week":507,"volume":508},"2026-07-05",67,{"week":510,"volume":511},"2026-07-12",80,{"week":513,"volume":514},"2026-07-19",76,false,[517,518,519,520,521,522,523,524,525,526,527,528],0.43074940402208683,0.22403166323682228,0.22350699892010842,0.20645540862690764,0.20263701832193448,0.20963254254478608,0.7305950610240632,2.028002472204677,2.7949451111699735,2.2943570569897513,1.4473739617079946,1.1915126632571977,{"top":530,"otherBrandCount":142,"otherClickShare":549},[531,534,537,540,543,546],{"brand":532,"clickShare":533},"Joycard",0.2781,{"brand":535,"clickShare":536},"Back2Time",0.2032,{"brand":538,"clickShare":539},"Fxbwhtey",0.1604,{"brand":541,"clickShare":542},"OASCUVER",0.1176,{"brand":544,"clickShare":545},"Dill-Dall",0.0695,{"brand":547,"clickShare":548},"ZZDWLDHA",0.0642,0.10699999999999998,[551,560,570,579,588,597,606,614,625],{"asin":552,"title":553,"brand":532,"imageUrl":554,"price":163,"rating":555,"reviews":556,"clickShare90":533,"clickShare360":557,"launchDate":558,"amazonUrl":559},"B0G3XPZQQQ","42nd Birthday Decorations for Women Men 18PCS Black Gold Back in 1984 Banner Decorations Bday Backdrop 42 Year Old Banner for Her Him Birthday Card 6 Paper Poms 9 Honeycomb Balls","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F618J4qhFktL.jpg",4.8,492,0.1695,"2025-11-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G3XPZQQQ",{"asin":561,"title":562,"brand":538,"imageUrl":563,"price":564,"rating":565,"reviews":566,"clickShare90":539,"clickShare360":567,"launchDate":568,"amazonUrl":569},"B0CTM214DM","42th Birthday Gifts for Women Men 42th Birthday Hat 1984 42 Years Old Baseball Cap Christmas Birthday Gifts for Husband Wife Sister Brother Son","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41-UAeuZWjL.jpg",14.43,4.7,106,0.072,"2024-01-31","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CTM214DM",{"asin":571,"title":572,"brand":535,"imageUrl":573,"price":162,"rating":555,"reviews":574,"clickShare90":575,"clickShare360":576,"launchDate":577,"amazonUrl":578},"B0D1KHDHH7","42nd Birthday Card for Women Men - Back In 1984 Newspaper - 42 nd Happy BIRTHDAY card - 42 birthday gift for Her Him - JUMBO size - 42nd birthday decorations Dad Mom - Best gifts for 42 year old","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61RrNyJk22L.jpg",3574,0.139,0.2161,"2024-04-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D1KHDHH7",{"asin":580,"title":581,"brand":541,"imageUrl":582,"price":583,"rating":565,"reviews":584,"clickShare90":542,"clickShare360":585,"launchDate":586,"amazonUrl":587},"B0CYZNFT42","Vintage 1984 Limited Edition Hats for Men Women 42th Birthday Decorations 42 Year Old Adjustable Embroidered Baseball Cap Gifts for Retirement Mom Dad","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51vmsjO3YCL.jpg",15.54,105,0.0657,"2024-03-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CYZNFT42",{"asin":589,"title":590,"brand":544,"imageUrl":591,"price":592,"rating":565,"reviews":593,"clickShare90":545,"clickShare360":594,"launchDate":595,"amazonUrl":596},"B0CX53LJZ5","Back in 1984 Backdrop Large Wall Banner Happy Party 42nd Birthday Anniversary Class Reunion Decorations Supplies Poster Photography Background for Men Women","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51uG4EE9r0L.jpg",9.93,398,0.1907,"2024-03-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CX53LJZ5",{"asin":598,"title":599,"brand":535,"imageUrl":600,"price":601,"rating":555,"reviews":602,"clickShare90":548,"clickShare360":603,"launchDate":604,"amazonUrl":605},"B0DV4ZL6XT","42nd Birthday Card for Women Men - Back In 1984 Black & Gold - 42 Happy BIRTHDAY card - 42 nd birthday gift for Her Him - JUMBO size - 42nd birthday decorations Dad Mom - Best gifts for 42 year old","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61d3185UDwL.jpg",7.03,1640,0.0508,"2025-01-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DV4ZL6XT",{"asin":607,"title":608,"brand":547,"imageUrl":609,"price":610,"rating":555,"reviews":584,"clickShare90":548,"clickShare360":611,"launchDate":612,"amazonUrl":613},"B0GS6ZP5G5","42th Birthday Decorations Women Men Black Gold Back in 1984 Birthday Poster Acrylic Table Sign with Stand 42th Anniversary Decor Gifts for Men Vintage 42 Year Old Party Supplies Decorations","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51rdlQPtvnL.jpg",14.37,0.0254,"2026-03-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GS6ZP5G5",{"asin":615,"title":616,"brand":617,"imageUrl":618,"price":619,"rating":565,"reviews":620,"clickShare90":621,"clickShare360":622,"launchDate":623,"amazonUrl":624},"B0BR9BL416","42nd Birthday Party Decorations for 42nd Birthday (Forty-two) - Remembering The Year 1984 - Party Supplies - Gifts for Men and Women Turning 42 - Back In 1984 Birthday Card 11x14 Unframed Print","Lone Star Art","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F617VuoAKF5L.jpg",10.46,1117,0.0535,0.1843,"2019-04-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BR9BL416",{"asin":626,"title":627,"brand":628,"imageUrl":629,"price":630,"rating":631,"reviews":632,"clickShare90":621,"clickShare360":611,"launchDate":633,"amazonUrl":634},"B0DL5WMVC6","30pcs Black Glitter Dessert Cupcake Pick for Straight Outta 1984 Legend Since 1984 Theme Decor Supplies Men Boys Happy 42nd Birthday Party Decoration","LETLIMIT","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F514Z26XSUIL.jpg",8.68,4.5,561,"2023-10-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DL5WMVC6",{"love":636,"hate":637,"returnReasons":638},[],[],[639,642,645,648,651],{"reason":640,"pct":641},"Size-Overall",0.3636,{"reason":643,"pct":644},"Advertised Vs Actual Product",0.2727,{"reason":646,"pct":647},"Value For Money",0.1818,{"reason":649,"pct":650},"Quality-Overall",0.0909,{"reason":652,"pct":650},"Gifting Purpose",[654,658,663,668],{"term":169,"volume":655,"growthQoq":656,"conversionRate":657},2039,0.1747,0.0196,{"term":659,"volume":660,"growthQoq":661,"conversionRate":662},"1984 birthday",2299,-0.375,0.0115,{"term":664,"volume":665,"growthQoq":666,"conversionRate":667},"1984 party decorations",202,0.5116,0.0308,{"term":669,"volume":670,"growthQoq":671,"conversionRate":168},"1984 decorations",230,-0.6279,[673,680,686,691,697,702],{"title":674,"href":675,"score":676,"verdict":677,"marketSize":678,"growth90":679},"graduation centerpieces for tables 2023","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fgraduation-centerpieces-for-tables-2023",74,"watch",368222.35,2.2877,{"title":681,"href":682,"score":676,"verdict":683,"marketSize":684,"growth90":685},"artificial hanging flowers for outdoors","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fartificial-hanging-flowers-for-outdoors","launch",1154873.26,0.7726,{"title":687,"href":688,"score":676,"verdict":677,"marketSize":689,"growth90":690},"5th grade graduation decorations","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002F5th-grade-graduation-decorations",149219.88,6.6669,{"title":692,"href":693,"score":694,"verdict":677,"marketSize":695,"growth90":696},"4th of july party supplies","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002F4th-of-july-party-supplies",75,240275.58,11.721,{"title":698,"href":699,"score":694,"verdict":683,"marketSize":700,"growth90":701},"desk goose","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fdesk-goose",2185048.26,0.4069,{"title":703,"href":704,"score":694,"verdict":677,"marketSize":705,"growth90":706},"fall candles","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Ffall-candles",620395.33,1.5587]