---
title: "Search terms — 17x22 frame - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/17x22-frame/search-terms"
last_updated: "2026-08-09T14:08:20.711Z"
locale: en
meta:
  description: "Niche score 56/100 · $259K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 56/100 · $259K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — 17x22 frame - Flapen"
---

# **17x22 frame**

**Worth a look**

Shows a sweet-spot price point ($28.50 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 48Growth 36Conversion 78Competition 61Returns 38Price range 95Avg price 95Brand share 78Review moat 23Quality gap 43

**Avg price**

**Incredible****$28.50**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$19.78–$56.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$259K**

$259K/yr · 117K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.9%**

return rate — above 5% kills the launch gate

**Growth**

**Okay****+8.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,723.44**

avg incumbent reviews — the moat a new listing must climb

## Search terms