---
title: "17 X 24 Frame — $161K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/17-x-24-frame"
last_updated: "2026-08-09T07:40:31.068Z"
locale: en
meta:
description: "Niche score 53/100 · $161K/yr market · 79K searches/yr. A deep review moat (9,934 avg reviews) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 53/100 · $161K/yr market · 79K searches/yr. A deep review moat (9,934 avg reviews) keeps it on the watch list. Data updated Aug 2026."
"og:title": "17 X 24 Frame — $161K/yr Amazon US Niche (2026) - Flapen"
---
# **17 x 24 frame**
**Worth a look**
Shows a sweet-spot price point ($27.05 avg), but a deep review moat (9,934 avg reviews) keeps it on the watch list.
Market size 34Growth 38Conversion 77Competition 48Returns 64Price range 90Avg price 95Brand share 64Review moat 22Quality gap 38
**Avg price**
**Incredible****$27.05**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.80–$47.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+10.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$161K**
$161K/yr · 79K searches
**Review moat**
**Bad****9,933.7**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 17 x 24 frame is a $161K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **17 x 24 frame market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$162K–$216K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#292**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 98%
**Open market**
**28%**
- QOTIB21% - Americanflat16% - JCJMY12% - Fxojyvo12% - A PLUS MAX5% - Benjia5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.
2K2KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/17-x-24-frame/trend)
## **Top 17 x 24 frame search terms**
- **17x24 picture frame**23K/yr+1.0%5.8% conv. - **17 x 24 frame**14K/yr+24.0%5.5% conv. - **24x17 frame**13K/yr+11.0%6.4% conv. - **17x24 frame**7K/yr+17.1%6.2% conv. - **24 x 17 frame**6K/yr+4.1%7.4% conv. - **17x24 poster frame**5K/yr+10.1%7.0% conv. - **24x17 poster frame**4K/yr+27.7%5.9% conv. - **17 x 24 poster frame**4K/yr+17.3%5.7% conv. - **frame 17x24**3K/yr-10.9%5.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/17-x-24-frame/search-terms)
## **Top 17 x 24 frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$32K30%$48K40%$65K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**QOTIB 17x24 Picture Frame Black for Wall Mounting Horizontal and Vertical Formats for Wall Hanging Wood 17x24 Frame Black 1 Pack**QOTIB**$22.05**4.5★1,532 rev](https://www.amazon.com/dp/B0D9Y9NJ9M) [2**Americanflat 17x24 Poster Frame - Slim Molding - Black**Americanflat**$26.75**4.6★13,107 rev](https://www.amazon.com/dp/B0CKTMS1JR) [3**Fxojyvo 17x24 Picture Frame for Photo Poster Horizontally/Vertically**Fxojyvo**$25.21**4.6★1,785 rev](https://www.amazon.com/dp/B0CXHKJJDN) [4**JCJMY 17x24 Picture Frame Black for Poster Photo Picture Horizontal and Vertical Formats for Wall Hanging 17 x 24 Wall Gallery Poster Photo Frame for 17 by 24 Photos Posters Black**JCJMY**$24.46**4.5★11,068 rev](https://www.amazon.com/dp/B0CWYNXZVJ) [5**A PLUS MAX 17x24 Picture Frame Black Light Weight Wall Mount**A PLUS MAX**$23.06**4.3★5,940 rev](https://www.amazon.com/dp/B0DB639P3H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Veleclo 17x24 Picture Frame for Wall Display 17x24 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 17 x 24 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack**Veleclo**$24.96**111 rev4mo ago](https://www.amazon.com/dp/B0GT8D37TK) [**17x24 Wood Frame Brown Rustic Natural 24x17in Woodgrain Picture Poster Frame Modern Brown 17 x 24inch Gallery Wall Photo Frame with HD Plexiglass Horizontal Vertical Wall Mounting Display 1pcs**MOUDAMION**$40.49**2,085 rev6mo ago](https://www.amazon.com/dp/B0GGZWD3VP) [**NAOKBOEE 17x24 Picture Frame in Black Photo Frames with Plexiglass Horizontal and Vertical Formats for Wall Mounting**NAOKBOEE**$22.61**1,179 rev10mo ago](https://www.amazon.com/dp/B0FSQH99J3) [**Homeforia 17x24 Picture Frame Gold High End Metal 17x24 Poster Frames with Mat 13x19 Photo 17 x 24 Gold Frame Matted to 13 by 19 Print 24by17 Thin Hanging Frames Tempered Glass Wall Kit Set of 1**Homeforia**$46.77**10,976 rev10mo ago](https://www.amazon.com/dp/B0FRSD7JGN) [**Homeforia 17x24 Picture Frame Black High End Metal 17x24 Poster Frames with Mat 13x19 for Photo 17 x 24 Black Frame Matted to 13 x 19 inch Print 24x17 Thin Frame Tempered Glass Wall Kit Set of 1**Homeforia**$47.21**10,976 rev10mo ago](https://www.amazon.com/dp/B0FRSNNYYH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Veleclo 17x24 Picture Frame for Wall Display 17x24 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 17 x 24 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack**Veleclo**$24.96**4.4★**▲ 335%**](https://www.amazon.com/dp/B0GT8D37TK) [**Homeforia 17x24 Picture Frame Gold High End Metal 17x24 Poster Frames with Mat 13x19 Photo 17 x 24 Gold Frame Matted to 13 by 19 Print 24by17 Thin Hanging Frames Tempered Glass Wall Kit Set of 1**Homeforia**$46.77**4.8★**▲ 251%**](https://www.amazon.com/dp/B0FRSD7JGN) [**17x24 Wood Frame Brown Rustic Natural 24x17in Woodgrain Picture Poster Frame Modern Brown 17 x 24inch Gallery Wall Photo Frame with HD Plexiglass Horizontal Vertical Wall Mounting Display 1pcs**MOUDAMION**$40.49**4.5★**▲ 206%**](https://www.amazon.com/dp/B0GGZWD3VP) [**JCJMY 17x24 Picture Frame White for Poster & Photo Horizontal & Vertical Formats Wall Hanging 17 x 24 Gallery Frame**JCJMY**$26.58**4.5★**▲ 136%**](https://www.amazon.com/dp/B0CWYQQCV7) [**MCS Studio Gallery 18x24 Poster Frame Black Woodgrain Engineered Wood Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)**MCS**$24.78**4.7★**▲ 111%**](https://www.amazon.com/dp/B0817D3QS8)
**~~View all trending →~~**
## **What buyers say about 17 x 24 frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**37%
*“This is a really sleek well made frame for the price”*
**Quality-Overall**13%
*“Great quality”*
**Advertised Vs Actual Product**9%
*“This was exactly as advertised”*
**Value For Money**9%
*“Excellent Value”*
**Size-Overall**6%
*“Size is accurate”*
**Image/Picture Clarity**6%
*“Works great for picture”*
**Strength**4%
*“Sturdy”*
**Design-Overall**2%
*“Brilliant design”*
**Ease Of Use**2%
*“making it easy to preserve”*
**Assembly/Installation**2%
*“it was easy to mount on the wall”*
### **What buyers complain about **
**Frame Quality**26%
*“frame were defective”*
**Quality-Overall**19%
*“They feel cheap”*
**Value For Money**13%
*“It was expensive”*
**Mounting**8%
*“Horrible mounting apparatus”*
**Durability**8%
*“Only use it for 3 weeks now its broken”*
**Measurement/Reading Accuracy**4%
*“required quite a lot of measurements”*
**Thickness**2%
*“thin”*
**Strength**2%
*“Flimsy, thin, not worth price”*
**Weight Heavy**2%
*“Cons: not super heavy-duty. but great for posters”*
### **Top return reasons **
**Frame Quality**57%
**Size-Overall**23%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**3%
**Quality-Overall**2%
**Color**2%
**Value For Money**2%
**Material Quality**2%
**Scratch Resistance**1%
**Functionality-Overall**1%
## **Common questions**
- **Is 17 x 24 frame profitable to sell on Amazon United States?**
- The niche generates $161K/yr across 23 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the 17 x 24 frame niche?**
- 18 brands and 23 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in 17 x 24 frame?**
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Value For Money. The return rate is 2.4%.
- **When does demand for 17 x 24 frame peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the 17 x 24 frame niche?**
- Listings span $12.80–$47.21; the average listing price is $27.05 (sweet spot $15–$100). The average incumbent carries 9,934 reviews — the moat a new listing must climb.
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