---
title: "16x24 Pillow Inserts — $189K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/16x24-pillow-inserts"
last_updated: "2026-08-09T07:41:31.451Z"
locale: en
meta:
description: "Niche score 44/100 · $189K/yr market · 72K searches/yr · $20.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $189K/yr market · 72K searches/yr · $20.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "16x24 Pillow Inserts — $189K/yr Amazon US Niche (2026) - Flapen"
---
# **16x24 pillow inserts**
**Skip it**
A deep review moat (22,989 avg reviews) — this niche doesn't clear our bar today.
Market size 38Growth 31Conversion 96Competition 20Returns 51Price range 77Avg price 89Brand share 35Review moat 15Quality gap 35
**Conversion**
**Incredible****12.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$20.41**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.76–$33.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****3.0%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$189K**
$189K/yr · 72K searches
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+4.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****22,989.21**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 16x24 pillow inserts is a $189K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **16x24 pillow inserts market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$163K–$204K**
- units × avg price
- **Conversion rate**
- **12.8%**
- **Avg BSR**
- **#75**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **17.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**10%**
- Utopia Bedding34% - ROYALE LINENS23% - Pillowflex10% - Oubonun9% - OTOSTAR8% - MIULEE7% - Open — no brand owns it (3 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +4.8% search growth over the last 90 days.
2K1KHoliday '24Prime Day '25Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/16x24-pillow-inserts/trend)
## **Top 16x24 pillow inserts search terms**
- **16x24 pillow insert**36K/yr+2.6%11.0% conv. - **16 x 24 pillow insert**10K/yr+8.0%10.4% conv. - **24x16 pillow insert**9K/yr+6.2%11.9% conv. - **16x24 pillow**6K/yr+11.2%8.1% conv. - **16x23 pillow insert**5K/yr+17.5%8.8% conv. - **18x24 pillow insert**4K/yr-2.6%4.9% conv. - **24 x 16 pillow insert**3K/yr-7.0%17.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/16x24-pillow-inserts/search-terms)
## **Top 16x24 pillow inserts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$19K20%$38K30%$57K40%$76K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Utopia Bedding 16x24 Pillow Inserts White Throw Pillows for Couch 2 Pack**Utopia Bedding**$21.25**4.6★217,964 rev](https://www.amazon.com/dp/B0B8CYH18S) [2**ROYALE LINENS 16 x 24 Pillow Insert - Down Alternative Throw Pillows Insert - Rectangle Pillow Pack of 1 White - Bed & Couch Pillows - Inner Cushion for Bed Cushion for Living Room - Shams Stuffer**ROYALE LINENS**$15.47**4.4★1,310 rev](https://www.amazon.com/dp/B0C4YXYXWK) [3**Oubonun 16 x 24 Pillow Inserts (Set of 2) - Lumbar Pillow with 100% Cotton Cover - Rectangle Square Interior Sofa Pillow Inserts - Decorative Pillow Insert Pair - White Couch Pillow**Oubonun**$28.93**4.8★16,996 rev](https://www.amazon.com/dp/B0CPF8LNYQ) [4**Pillowflex Synthetic Down Pillow Insert 16x24 in - Karate Chop Pillow**Pillowflex**$29.88**4.7★11,608 rev](https://www.amazon.com/dp/B095J4HPRD) [5**OTOSTAR Throw Pillow Insert 16 x 24 Cushion Inner Soft Fluffy Plump Stuffer Cushion Pad White Decorative Pillow Insert**OTOSTAR**$14.33**4.6★4,012 rev](https://www.amazon.com/dp/B0C1TR3FHR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MIULEE 16x24 Throw Pillows Inserts 2 Pack Decorative Pillows for Couch Bed**MIULEE**$25.42**4,072 rev1y ago](https://www.amazon.com/dp/B0FCFYZFS7) [**ROYALE LINENS 16 x 24 Pillow Insert - Down Alternative Throw Pillows Insert - Rectangle Pillow Pack of 2 White - Bed & Couch Pillows - Inner Cushion for Bed Cushion for Living Room - Shams Stuffer**ROYALE LINENS**$17.91**1,310 rev1y ago](https://www.amazon.com/dp/B0F5BQQ1SN) [**Oubonun 16 x 24 Pillow Inserts (Set of 2) - Lumbar Pillow with 100% Cotton Cover - Rectangle Square Interior Sofa Pillow Inserts - Decorative Pillow Insert Pair - White Couch Pillow**Oubonun**$28.93**16,996 rev2y ago](https://www.amazon.com/dp/B0CPF8LNYQ) [**MIULEE 16x24 Inch Outdoor Pillow Insert Waterproof Decorative Throw Pillow**MIULEE**$12.13**1,298 rev2y ago](https://www.amazon.com/dp/B0CKTJYH5H) [**MoonRest 16x24 Inch Synthetic Down Alternative Rectangle Pillow Insert Form Stuffer for Sofa Shams Decorative Throw Pillow Cushion and Bed Pillow Stuffing - Hypoallergenic 16X 24**MoonRest**$22.17**31 rev2y ago](https://www.amazon.com/dp/B0CJMQTXN7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pillowflex Synthetic Down Pillow Insert 18x24 in - Soft Sleeping Pillow**Pillowflex**$27.80**4.7★**▲ 189%**](https://www.amazon.com/dp/B01B38R5JG) [**ROYALE LINENS 16 x 24 Pillow Insert - Down Alternative Throw Pillows Insert - Rectangle Pillow Pack of 1 White - Bed & Couch Pillows - Inner Cushion for Bed Cushion for Living Room - Shams Stuffer**ROYALE LINENS**$15.47**4.4★**▲ 173%**](https://www.amazon.com/dp/B0C4YXYXWK) [**OTOSTAR 16x24Inch Throw Pillow Inserts Set of 1 Rectangle Form Cushion Stuffers for Couch Sofa Bed - Indoor Decorative Pillows Inserts**OTOSTAR**$13.72**4.5★**▲ 127%**](https://www.amazon.com/dp/B0C1TSG2XL) [**ComfyDown 16x24 Throw Pillow Insert Down & Feather Fill 100% Cotton Cover Made in USA Premium Soft Lumbar Decorative Pillow Form Sham Stuffer for Bed Sofa & Couch**ComfyDown**$33.35**4.6★**▲ 71%**](https://www.amazon.com/dp/B0150IDSCS) [**Artscope Premium Set of 1 Throw Pillow Insert 16x24 Inch Rectangle Form Cushion Stuffer for Couch Sofa Bed - Indoor Decorative Pillows Inserts 40x60 CM**Artscope**$13.58**4.6★**▲ 69%**](https://www.amazon.com/dp/B0C1SRLHS3)
**~~View all trending →~~**
## **What buyers say about 16x24 pillow inserts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**16%
*“Perfect Fit”*
**Fluffiness**14%
*“Fluffy”*
**Quality-Overall**13%
*“Great Quality Pillows”*
**Cushion**12%
*“Perfect accent pillows that are fluffy”*
**Soft Feel**7%
*“Very soft”*
**Value For Money**6%
*“Great for the price”*
**Advertised Vs Actual Product**5%
*“as listed”*
**Comfort-Overall**4%
*“They are pretty comfortable”*
**Foam**4%
*“Great pillows at the perfect size”*
**Shape/Style**3%
*“hold their shape pretty good”*
### **What buyers complain about **
**Fluffiness**16%
*“Not a Fluffy Pillow”*
**Quality-Overall**13%
*“Terrible terrible terrible”*
**Size-Overall**8%
*“The one its supposed to fit is not fitting”*
**Hard Feel**7%
*“A little too soft”*
**Value For Money**7%
*“NOT worth the price”*
**Cushion**7%
*“Not a good decorative pillow”*
**Shape/Style**6%
*“It doesnt hold its shape at all”*
**Strength**5%
*“flimsy & does NOT hold is shape”*
**Thickness**5%
*“Pretty thin”*
**Ease Of Use**3%
*“Lumpy, couldn't use it”*
### **Top return reasons **
**Size-Overall**54%
**Cushion**15%
**Quality-Overall**5%
**Advertised Vs Actual Product**4%
**Fluffiness**4%
**Value For Money**3%
**Thickness**2%
**Color**2%
**Thin**2%
**Soft Feel**1%
## **Common questions**
- **Is 16x24 pillow inserts profitable to sell on Amazon United States?**
- The niche generates $189K/yr across 14 tracked products. 90-day search growth is +4.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the 16x24 pillow inserts niche?**
- 9 brands and 11 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in 16x24 pillow inserts?**
- Top complaints mined from reviews: Fluffiness, Quality-Overall, Size-Overall. The return rate is 3.0%.
- **When does demand for 16x24 pillow inserts peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the 16x24 pillow inserts niche?**
- Listings span $9.76–$33.35; the average listing price is $20.41 (sweet spot $15–$100). The average incumbent carries 22,989 reviews — the moat a new listing must climb.
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