---
title: "16x24 Pillow Cover — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/16x24-pillow-cover"
last_updated: "2026-08-06T00:49:42.901Z"
locale: en
meta:
description: "Niche score 42/100 · $67K/yr market · 347K searches/yr · $16.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $67K/yr market · 347K searches/yr · $16.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "16x24 Pillow Cover — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **16x24 pillow cover**
**Skip it**
High returns (10.5%) — this niche doesn't clear our bar today.
Market size 17Growth 16Conversion 14Competition 97Returns 5Price range 74Avg price 79Brand share 73Review moat 48Quality gap 28
**Competition**
**Incredible****12%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.77**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.52–$36.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,656.16**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$67K**
$67K/yr · 347K searches
**Growth**
**Bad****-17.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****10.5%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, 16x24 pillow cover is a $67K/yr Amazon United States market (347K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **16x24 pillow cover market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$67K–$84K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#1,353**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **88%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
**Brands**
**37 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**61%**
Top 20: 94%
**Top-5 click share**
**12%**
Top 20: 32%
**Open market**
**33%**
- OTOSTAR19% - K KEVIN TEXTILE14% - JUSPURBET12% - Fancy Homi9% - JoraLion7% - MIULEE6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.
9K7KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/16x24-pillow-cover/trend)
## **Top 16x24 pillow cover search terms**
- **16x24 pillow cover**100K/yr-22.5%0.6% conv. - **14x26 pillow cover**44K/yr+1.5%0.8% conv. - **14 x 24 pillow cover**41K/yr-22.3%0.7% conv. - **24x16 pillow cover**31K/yr-28.3%0.9% conv. - **16x23 pillow cover**22K/yr-7.1%0.6% conv. - **22x14 pillow cover**20K/yr-23.1%0.9% conv. - **14x24 lumbar pillow cover**11K/yr+11.5%0.5% conv. - **14 x 22 pillow cover**19K/yr-21.1%0.8% conv. - **14x28 pillow cover**16K/yr-3.8%0.5% conv. - **24 x 14 pillow cover**12K/yr-20.2%0.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/16x24-pillow-cover/search-terms)
## **Top 16x24 pillow cover products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$6702%$1K3%$2K4%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OTOSTAR Linen Throw Pillow Cover Set of 1 Decorative Lumbar Pillowcases Cushion Covers 16x24 Inch for Home Decor Sofa Bedroom Car 40 x 60CM Brown**OTOSTAR**$9.38**4.5★483 rev](https://www.amazon.com/dp/B0D1CCJTFC) [2**JUSPURBET Set of 2 Stone Chenille Lumbar Throw Pillow Covers 16x24 Inch Soft Textured Decorative Cushion Cases for Couch Sofa Bed Solid Home Decor Pillowcases**JUSPURBET**$16.03**4.7★752 rev](https://www.amazon.com/dp/B0CXXFJVGY) [3**JUSPURBET Set of 2 Beige Chenille Lumbar Throw Pillow Covers 16x24 Inch Soft Textured Decorative Cushion Cases for Couch Sofa Bed Solid Home Decor Pillowcases**JUSPURBET**$17.90**4.7★752 rev](https://www.amazon.com/dp/B0CXX9568F) [4**QUAFOO Olive Decorative Lumbar Velvet Throw Pillow Covers 16x24 inch Set of 2 with Zipper Luxury Soft Solid Rectangle Cushion Covers Case for Sofa Couch Bed Living Room**QUAFOO**$16.46**4.7★2,646 rev](https://www.amazon.com/dp/B09285P6T4) [5**OTOSTAR Linen Throw Pillow Cover Set of 1 Decorative Lumbar Pillowcases Cushion Covers 16x24 Inch for Home Decor Sofa Bedroom Car 40 x 60CM Beige**OTOSTAR**$9.37**4.5★483 rev](https://www.amazon.com/dp/B0D1C1X25V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OTOSTAR Floral Print Pillow Covers 16x24 Inch Pack of 2 Double-Sided Blue Green Flower Lumbar Throw Pillow Covers Farmhouse Rustic Cushion Cases Sofa Home Couch Bed Living Room Decor (Blue Green)**OTOSTAR**$12.68**8 rev4mo ago](https://www.amazon.com/dp/B0GTM3WD3B) [**Pack of 1 Neutral Lumbar Pillow Covers 14x24 Boho Textured Dots Stripe Chenille Rectangular Decorative Throw Pillow Cases Accents for Living Room Couch Bed Farmhouse Home Decor Turquoise Blue**Purewish**$14.11**99 rev6mo ago](https://www.amazon.com/dp/B0G23TWCJ5) [**Kevin Textile 14x22 Inch Lumbar Pillow Cover 1 Pack Soft Boucle Textured Decorative Waterproof Rectangle Cushion Elegant Accent Pillow for Couch Sofa Chair Bed Home Decor Indoor Outdoor Brown**K KEVIN TEXTILE**$13.67**411 rev8mo ago](https://www.amazon.com/dp/B0G2B2PCNV) [**Kevin Textile Spring 16x24 Inch Pillow Cover 1 Pack Boho Decorative Soft Striped Corduroy Lumbar Farmhouse Solid Color Accent Rectangle Cushion Case for Living Room Couch Sofa Bed Sage Green**K KEVIN TEXTILE**$14.85**668 rev9mo ago](https://www.amazon.com/dp/B0FXR1XP1V) [**Kevin Textile Fall 14x24 Inch Pillow Cover 1 Pack Boho Decorative Soft Striped Corduroy Lumbar Farmhouse Solid Color Accent Rectangle Cushion Case for Living Room Couch Sofa Bed Burnt Brick**K KEVIN TEXTILE**$12.08**668 rev1y ago](https://www.amazon.com/dp/B0FF9H9F7B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OTOSTAR Floral Print Pillow Covers 16x24 Inch Pack of 2 Double-Sided Blue Green Flower Lumbar Throw Pillow Covers Farmhouse Rustic Cushion Cases Sofa Home Couch Bed Living Room Decor (Blue Green)**OTOSTAR**$12.68**3.4★**▲ 305%**](https://www.amazon.com/dp/B0GTM3WD3B) [**Kevin Textile 14x22 Inch Lumbar Pillow Cover 1 Pack Soft Boucle Textured Decorative Waterproof Rectangle Cushion Elegant Accent Pillow for Couch Sofa Chair Bed Home Decor Indoor Outdoor Brown**K KEVIN TEXTILE**$13.67**4.7★**▲ 115%**](https://www.amazon.com/dp/B0G2B2PCNV) [**Kevin Textile Spring 16x24 Inch Pillow Cover 1 Pack Boho Decorative Soft Striped Corduroy Lumbar Farmhouse Solid Color Accent Rectangle Cushion Case for Living Room Couch Sofa Bed Sage Green**K KEVIN TEXTILE**$14.85**4.7★**▲ 111%**](https://www.amazon.com/dp/B0FXR1XP1V) [**Pack of 1 Neutral Lumbar Pillow Covers 14x24 Boho Textured Dots Stripe Chenille Rectangular Decorative Throw Pillow Cases Accents for Living Room Couch Bed Farmhouse Home Decor Turquoise Blue**Purewish**$14.11**4.6★**▲ 107%**](https://www.amazon.com/dp/B0G23TWCJ5) [**OTOSTAR Linen Throw Pillow Cover Set of 1 Decorative Lumbar Pillowcases Cushion Covers 16x24 Inch for Home Decor Sofa Bedroom Car 40 x 60CM Brown**OTOSTAR**$9.38**4.5★**▲ 54%**](https://www.amazon.com/dp/B0D1CCJTFC)
**~~View all trending →~~**
## **What buyers say about 16x24 pillow cover**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“has a nice pattern that makes it look like a quality product”*
**Color**14%
*“True to color”*
**Soft Feel**9%
*“Nice, soft material”*
**Size-Overall**7%
*“Perfect fit”*
**Cushion**7%
*“Beautiful pillows covers”*
**Upholstery/Fabric Quality**5%
*“I love the fabric”*
**Value For Money**5%
*“worth it”*
**Material Quality**4%
*“soft material”*
**Advertised Vs Actual Product**4%
*“Better than I expected”*
**Design-Overall**4%
*“The design is so pretty”*
### **What buyers complain about **
**Size-Overall**12%
*“Could not fit pillow in case”*
**Quality-Overall**9%
*“While this item was packaged hygienically and effectively, it seems like there are some quality control issues”*
**Value For Money**8%
*“Feels expensive”*
**Material Quality**4%
*“Didnt like the material”*
**Advertised Vs Actual Product**3%
*“I ordered this not really sure what to expect because the pictures at the time of this listing were not super good”*
**Color**3%
*“I thought the color looked a little off in the listing images”*
**Upholstery/Fabric Quality**3%
*“I was disappointed at the feel of the fabric once opened”*
**Comfort-Overall**3%
*“uncomfortable material”*
**Durability**3%
*“Dont expect it to last”*
**Print Quality**3%
*“The print was very faint”*
### **Top return reasons **
**Color**43%
**Size-Overall**31%
**Material Quality**6%
**Advertised Vs Actual Product**5%
**Display Colors**4%
**Cushion**3%
**Quality-Overall**2%
**Value For Money**1%
**Functionality-Overall**1%
**Shape/Style**1%
## **Common questions**
- **Is 16x24 pillow cover profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 210 tracked products. 0 of 65 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (42/100).
- **How competitive is the 16x24 pillow cover niche?**
- 37 brands and 42 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in 16x24 pillow cover?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 10.5% — above our launch gate.
- **When does demand for 16x24 pillow cover peak?**
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the 16x24 pillow cover niche?**
- Listings span $7.52–$36.66; the average listing price is $16.77 (sweet spot $15–$100). The average incumbent carries 1,656 reviews — the moat a new listing must climb.
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