---
title: "16x23 Frame — $34K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/16x23-frame"
last_updated: "2026-08-09T07:34:34.375Z"
locale: en
meta:
description: "Niche score 41/100 · $34K/yr market · 22K searches/yr · $27.88 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 41/100 · $34K/yr market · 22K searches/yr · $27.88 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "16x23 Frame — $34K/yr Amazon US Niche (2026) - Flapen"
---
# **16x23 frame**
**Skip it**
A small market ($34K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 25Conversion 63Competition 38Returns 48Price range 95Avg price 95Brand share 39Review moat 23Quality gap 48
**Avg price**
**Incredible****$27.88**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$21.92–$38.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,540.65**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$34K**
$34K/yr · 22K searches
According to Flapen's Amazon United States niche tracking, 16x23 frame is a $34K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 41/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **16x23 frame market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$42K–$56K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#992**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**10%**
- JCJMY26% - A PLUS MAX21% - Fxojyvo12% - QOTIB11% - JDZIVTOP10% - upsimples8% - Open — no brand owns it (4 brands, 10%)
## **Demand**
Weekly Amazon search volume, last 22 weeks — -0.5% search growth over the last 90 days.
400300Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/16x23-frame/trend)
## **Top 16x23 frame search terms**
- **16x23 frame**12K/yr+5.1%5.1% conv. - **23x16 picture frame**4K/yr+4.7%7.0% conv. - **16x23 picture frame**3K/yr-14.6%7.0% conv. - **16 x 23 picture frame**3K/yr-10.3%4.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/16x23-frame/search-terms)
## **Top 16x23 frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$7K30%$10K40%$14K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**A PLUS MAX 16x23 Picture Frame Black Light Weight Wall Mount**A PLUS MAX**$22.15**4.3★5,940 rev](https://www.amazon.com/dp/B0DB633WFB) [2**JCJMY 16x23 Picture Frame Black for Poster and Photo Horizontal and Vertical Formats for Wall Hanging Wall Gallery Frame for 16 by 23 Photos**JCJMY**$23.81**4.5★11,068 rev](https://www.amazon.com/dp/B0D9VTZ4QV) [3**QOTIB Wood 16x23 Picture Frame Black for Wall Hanging 16 x 23 Frame Photo Frame for Wall Horizontally or Vertically Black 1 Pack**QOTIB**$23.25**4.5★761 rev](https://www.amazon.com/dp/B0DJT5FJJ8) [4**Fxojyvo 16x23 Picture Frame for Photo Poster Horizontally/Vertically**Fxojyvo**$26.54**4.6★1,785 rev](https://www.amazon.com/dp/B0CXHQD24Z) [5**JCJMY Rustic Brown 16x23 Picture Frame for Poster Photo Horizontal and Vertical Formats Wall Hanging 16 x 23 Wall Gallery Poster Photo Frame**JCJMY**$24.21**4.5★11,068 rev](https://www.amazon.com/dp/B0DM9G644J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JDZIVTOP 16x23 Picture Frame Brown Rustic 23x16in Poster Frame Distressed 16 by 23 Frame Large Gallery Family Concert Portrait Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift**JDZIVTOP**$29.26**2,984 rev1y ago](https://www.amazon.com/dp/B0FGXZFCG4) [**16x23 Frame Natural Woodgrain 23x16 Picture Frame Beige Rustic Poster Frame Large 16 by 23 Gallery Family Concert Portrait Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift**JDZIVTOP**$29.26**2,984 rev1y ago](https://www.amazon.com/dp/B0FGXSS4M1) [**JDZIVTOP 16x23 Picture Poster Frame Rustic Gray 23 x16inch Frame Natural 16x23 Frame Distressed Grey Large Gallery Family Concert Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift**JDZIVTOP**$28.99**2,984 rev1y ago](https://www.amazon.com/dp/B0FGXYHCQ2) [**LaVie Home 16x23 Picture Frame for Wall Display 16x23 Black Picture Frame with HD Plexiglas 16 x 23 Photo Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection**LaVie Home**$23.28**6,741 rev1y ago](https://www.amazon.com/dp/B0F21G7FFX) [**JCJMY Rustic Brown 16x23 Picture Frame for Poster Photo Horizontal and Vertical Formats Wall Hanging 16 x 23 Wall Gallery Poster Photo Frame**JCJMY**$24.21**11,068 rev1y ago](https://www.amazon.com/dp/B0DM9G644J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JDZIVTOP 16x23 Picture Poster Frame Rustic Gray 23 x16inch Frame Natural 16x23 Frame Distressed Grey Large Gallery Family Concert Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift**JDZIVTOP**$28.99**4.4★**▲ 126%**](https://www.amazon.com/dp/B0FGXYHCQ2) [**HOMESEVEN 16.5x23.4 Frame A2 Fram16.5 x 23.4 frame A2 Poster Frame with Mat Solid Wood Black Poster Frame-Horizontal and Vertical Wall Hanging for Home Exhibition Caffe(Brown)**HOMESEVEN**$33.52**4.6★**▲ 88%**](https://www.amazon.com/dp/B0CHXY96NL) [**JDZIVTOP 16x23 Picture Frame Brown Rustic 23x16in Poster Frame Distressed 16 by 23 Frame Large Gallery Family Concert Portrait Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift**JDZIVTOP**$29.26**4.4★**▲ 69%**](https://www.amazon.com/dp/B0FGXZFCG4) [**JCJMY 16x23 Picture Frame Gold for Poster Photo Picture Horizontal and Vertical Formats for Wall Hanging 16 x 23 Wall Gallery Poster Photo Frame for 16 by 23 Photos Posters Gold**JCJMY**$25.34**4.5★**▲ 61%**](https://www.amazon.com/dp/B0DM9D2S81) [**16x23 Frame Natural Woodgrain 23x16 Picture Frame Beige Rustic Poster Frame Large 16 by 23 Gallery Family Concert Portrait Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift**JDZIVTOP**$29.26**4.4★**▲ 23%**](https://www.amazon.com/dp/B0FGXSS4M1)
**~~View all trending →~~**
## **What buyers say about 16x23 frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**31%
*“Good frame”*
**Quality-Overall**12%
*“It's great quality, the woodgrain has a good feel and weight, doesn't feel cheap at all”*
**Advertised Vs Actual Product**11%
*“exactly what i wanted”*
**Value For Money**10%
*“Great value”*
**Size-Overall**8%
*“They fit perfectly”*
**Durability**5%
*“It is durable”*
**Weight Light**4%
*“which keeps it lightweight”*
**Ease Of Use**4%
*“Easy peasy”*
**Assembly/Installation**3%
*“Love how easy it is to setup”*
**Strength**2%
*“Very sturdy”*
### **What buyers complain about **
**Frame Quality**31%
*“Super bad quality frame”*
**Strength**16%
*“Too flimsy”*
**Quality-Overall**13%
*“Terrible quality for 25 dollars”*
**Value For Money**9%
*“Waste of money”*
**Material Quality**6%
*“made of cheap plastic”*
**Mounting**4%
*“Cant even hang it”*
**Assembly/Installation**2%
*“Flimsy and hard to put together”*
**Advertised Vs Actual Product**2%
*“Doesn't fit a 16 x 24 picture in it”*
**Thickness**2%
*“they are thin”*
**Size-Overall**2%
*“Doesn't fit a 16 x 24 picture in it”*
### **Top return reasons **
**Frame Quality**55%
**Size-Overall**25%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Value For Money**2%
**Defective Material/Parts**2%
**Strength**2%
**Material Quality**2%
**Color**1%
**Thin**1%
## **Common questions**
- **Is 16x23 frame profitable to sell on Amazon United States?**
- The niche generates $34K/yr across 17 tracked products. 90-day search growth is -0.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the 16x23 frame niche?**
- 10 brands and 17 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in 16x23 frame?**
- Top complaints mined from reviews: Frame Quality, Strength, Quality-Overall. The return rate is 3.2%.
- **What does it cost to enter the 16x23 frame niche?**
- Listings span $21.92–$38.93; the average listing price is $27.88 (sweet spot $15–$100). The average incumbent carries 8,541 reviews — the moat a new listing must climb.
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