---
title: "Search terms — 16x20 frames - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/16x20-frames/search-terms"
last_updated: "2026-08-09T13:05:35.627Z"
locale: en
meta:
  description: "Niche score 60/100 · $4.5M/yr market · 3.3M searches/yr · $24.38 avg price. Clears our launch bar. Data updated Aug 2026."
  "og:description": "Niche score 60/100 · $4.5M/yr market · 3.3M searches/yr · $24.38 avg price. Clears our launch bar. Data updated Aug 2026."
  "og:title": "Search terms — 16x20 frames - Flapen"
---

# **16x20 frames**

**Launch it**

A $4.5M/yr market growing +9.4% this quarter with returns at 3.2% — clears our launch bar.

Market size 97Growth 37Conversion 63Competition 66Returns 48Price range 83Avg price 95Brand share 51Review moat 20Quality gap 42

**Market size**

**Incredible****$4.5M**

$4.5M/yr · 3.3M searches

**Avg price**

**Incredible****$24.38**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.04–$43.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.2%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+9.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****12,854.39**

avg incumbent reviews — the moat a new listing must climb

## Search terms