---
title: "Search terms — 16 balloon numbers - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/16-balloon-numbers/search-terms"
last_updated: "2026-08-09T08:50:22.877Z"
locale: en
meta:
  description: "Niche score 48/100 · $122K/yr market · 245K searches/yr · $8.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $122K/yr market · 245K searches/yr · $8.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — 16 balloon numbers - Flapen"
---

# **16 balloon numbers**

**Skip it**

Prices mostly outside the sweet spot ($4.98–$16.26) — this niche doesn't clear our bar today.

Market size 28Growth 25Conversion 69Competition 83Returns 31Price range 11Avg price 22Brand share 90Review moat 43Quality gap 43

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Conversion**

**Good****6.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,218.21**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****4.5%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$122K**

$122K/yr · 245K searches

**Growth**

**Bad****-0.1%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****$8.04**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$4.98–$16.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms