---
title: "Search terms — 15x22 frame - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/15x22-frame/search-terms"
last_updated: "2026-08-09T17:21:49.255Z"
locale: en
meta:
  description: "Niche score 52/100 · $368K/yr market · 148K searches/yr. A deep review moat (9,457 avg reviews) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 52/100 · $368K/yr market · 148K searches/yr. A deep review moat (9,457 avg reviews) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — 15x22 frame - Flapen"
---

# **15x22 frame**

**Worth a look**

Shows a sweet-spot price point ($23.94 avg), but a deep review moat (9,457 avg reviews) keeps it on the watch list.

Market size 54Growth 38Conversion 89Competition 28Returns 71Price range 95Avg price 95Brand share 36Review moat 22Quality gap 37

**Avg price**

**Incredible****$23.94**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$17.87–$36.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****10.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$368K**

$368K/yr · 148K searches

**Growth**

**Okay****+10.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****9,456.5**

avg incumbent reviews — the moat a new listing must climb

## Search terms