---
title: "13x17 Picture Frame — $146K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/13x17-picture-frame"
last_updated: "2026-08-09T08:34:47.611Z"
locale: en
meta:
description: "Niche score 45/100 · $146K/yr market · 88K searches/yr · $15.97 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 45/100 · $146K/yr market · 88K searches/yr · $15.97 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "13x17 Picture Frame — $146K/yr Amazon US Niche (2026) - Flapen"
---
# **13x17 picture frame**
**Skip it**
A deep review moat (8,743 avg reviews) — this niche doesn't clear our bar today.
Market size 32Growth 39Conversion 88Competition 25Returns 28Price range 76Avg price 77Brand share 51Review moat 22Quality gap 48
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.97**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.22–$36.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+10.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$146K**
$146K/yr · 88K searches
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****8,742.59**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 13x17 picture frame is a $146K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 45/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **13x17 picture frame market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$128K–$160K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**14 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**21%**
- upsimples28% - JCJMY24% - QOTIB10% - A PLUS MAX7% - Fxojyvo5% - Americanflat5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.9% search growth over the last 90 days.
2K2KHoliday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/13x17-picture-frame/trend)
## **Top 13x17 picture frame search terms**
- **13x17 picture frame**28K/yr+12.0%7.7% conv. - **13x17 frame**17K/yr+15.3%5.4% conv. - **13 x 17 picture frame**13K/yr+0.2%7.9% conv. - **17x13 picture frame**11K/yr+17.3%8.9% conv. - **13 x 17 frame**7K/yr+24.7%8.3% conv. - **17 x 13 picture frame**6K/yr-11.0%8.0% conv. - **17x13 frame**4K/yr+40.2%8.2% conv. - **frame 13x17**4K/yr-10.9%8.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/13x17-picture-frame/search-terms)
## **Top 13x17 picture frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$29K30%$44K40%$58K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**upsimples 13x17 Picture Frame Display Pictures 10x14 with Mat or 13x17 Without Wall Hanging Photo Frame Black 1 Pack**upsimples**$10.07**4.5★41,299 rev](https://www.amazon.com/dp/B0FJLM7F1L) [2**JCJMY 13x17 Picture Frame Black for Wall Hanging Wall Mounting Horizontally or Vertically 13 x 17 Wall Gallery Poster Photo Frame with Shatter Resistant Plexiglass Black**JCJMY**$8.87**4.5★11,068 rev](https://www.amazon.com/dp/B0CGQ23PJ2) [3**QOTIB 13x17 Picture Frame Deep Brown for Wall Hanging Wood 13 x 17 Frame Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack**QOTIB**$12.74**4.3★1,645 rev](https://www.amazon.com/dp/B0DYJP88XR) [4**A PLUS MAX 13x17 Picture Frame Black Light Weight Wall Mount**A PLUS MAX**$8.69**4.3★5,940 rev](https://www.amazon.com/dp/B0DB643P62) [5**Fxojyvo 13x17 Picture Frame Black Engineered Wood Wall Hanging**Fxojyvo**$9.62**4.3★1,730 rev](https://www.amazon.com/dp/B0D8HX2SLN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fisnish 13x17 Picture Frame Classic Brown Poster Frame for Horizontal or Vertical Wall Mounting 1 Pack**Fisnish**$9.10**3,543 rev4mo ago](https://www.amazon.com/dp/B0GVDNQPGT) [**Veleclo 13x17 Picture Frame for Wall Display 13x17 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 13 x 17 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack**Veleclo**$12.46**111 rev4mo ago](https://www.amazon.com/dp/B0GT7YF8G7) [**Homeforia 13x17 Black Picture Frame High-End Metal 10x14 Mat Glass**Homeforia**$34.29**10,976 rev10mo ago](https://www.amazon.com/dp/B0FRSFFH1L) [**upsimples 13x17 Picture Frame Display Pictures 10x14 with Mat or 13x17 Without Wall Hanging Photo Frame Black 1 Pack**upsimples**$10.07**41,299 rev1y ago](https://www.amazon.com/dp/B0FJLM7F1L) [**QOTIB 13x17 Picture Frame Deep Brown for Wall Hanging Wood 13 x 17 Frame Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack**QOTIB**$12.74**1,645 rev1y ago](https://www.amazon.com/dp/B0DYJP88XR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Veleclo 13x17 Picture Frame for Wall Display 13x17 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 13 x 17 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack**Veleclo**$12.46**4.4★**▲ 299%**](https://www.amazon.com/dp/B0GT7YF8G7) [**Fisnish 13x17 Picture Frame Classic Brown Poster Frame for Horizontal or Vertical Wall Mounting 1 Pack**Fisnish**$9.10**4.4★**▲ 293%**](https://www.amazon.com/dp/B0GVDNQPGT) [**Homeforia 13x17 Black Picture Frame High-End Metal 10x14 Mat Glass**Homeforia**$34.29**4.8★**▲ 62%**](https://www.amazon.com/dp/B0FRSFFH1L) [**upsimples 13x17 Picture Frame Display Pictures 10x14 with Mat or 13x17 Without Wall Hanging Photo Frame Black 1 Pack**upsimples**$10.07**4.5★**▲ 57%**](https://www.amazon.com/dp/B0FJLM7F1L) [**JCJMY 13x17 Picture Frame White for Wall Hanging Wall Mounting Horizontally or Vertically 13 x 17 Wall Gallery Poster Photo Frame with Shatter Resistant Plexiglass White**JCJMY**$11.77**4.5★**▲ 56%**](https://www.amazon.com/dp/B0CGQ4W6ZT)
**~~View all trending →~~**
## **What buyers say about 13x17 picture frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**27%
*“Beautiful frame”*
**Value For Money**15%
*“Cute for the price”*
**Advertised Vs Actual Product**12%
*“is what is advertised”*
**Efficiency**12%
*“Works great”*
**Size-Overall**10%
*“matches all my others perfectly”*
**Strength**10%
*“Solid product”*
**Quality-Overall**6%
*“Great quality for the price”*
**Material Quality**5%
*“This frame is absolutely on the cheaper side of materials however it works nicely”*
### **What buyers complain about **
**Quality-Overall**27%
*“Low quality”*
**Value For Money**20%
*“My only complaint is I had to spend $4.00 more to get a brown frame”*
**Size-Overall**20%
*“This is not 13x17 no matter how you measure it”*
**Color**10%
*“Not pure white more like light light gray”*
**Strength**10%
*“They were so flimsy they cracked when I was putting something in them”*
### **Top return reasons **
**Frame Quality**57%
**Size-Overall**27%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**2%
**Quality-Overall**1%
**Material Quality**1%
**Color**1%
**Wood Quality**1%
**Value For Money**1%
**Scratch Resistance**1%
## **Common questions**
- **Is 13x17 picture frame profitable to sell on Amazon United States?**
- The niche generates $146K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the 13x17 picture frame niche?**
- 14 brands and 20 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in 13x17 picture frame?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 4.7%.
- **When does demand for 13x17 picture frame peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the 13x17 picture frame niche?**
- Listings span $8.22–$36.79; the average listing price is $15.97 (sweet spot $15–$100). The average incumbent carries 8,743 reviews — the moat a new listing must climb.
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