---
title: "13 Balloon Numbers — $118K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/13-balloon-numbers"
last_updated: "2026-08-09T07:45:40.610Z"
locale: en
meta:
description: "Niche score 49/100 · $118K/yr market · 180K searches/yr · $8.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $118K/yr market · 180K searches/yr · $8.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "13 Balloon Numbers — $118K/yr Amazon US Niche (2026) - Flapen"
---
# **13 balloon numbers**
**Skip it**
Prices mostly outside the sweet spot ($5.01–$17.82) — this niche doesn't clear our bar today.
Market size 28Growth 24Conversion 79Competition 81Returns 46Price range 22Avg price 23Brand share 82Review moat 48Quality gap 42
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,749.09**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$118K**
$118K/yr · 180K searches
**Growth**
**Bad****-2.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$8.30**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$5.01–$17.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, 13 balloon numbers is a $118K/yr Amazon United States market (180K searches/yr). The top 5 brands hold 53% of demand. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **13 balloon numbers market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$104K–$125K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#1,035**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **238 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**34 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**53%**
Top 20: 91%
**Top-5 click share**
**34%**
Top 20: 75%
**Open market**
**42%**
- TOTAFAM17% - IWERP15% - COLORFUL ELVES10% - LHOAVWE5% - SUWEN5% - Yesiyeik5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.
4K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/13-balloon-numbers/trend)
## **Top 13 balloon numbers search terms**
- **13 balloon numbers**62K/yr-13.8%6.8% conv. - **13 balloon**31K/yr+26.4%6.4% conv. - **number 13 balloons**15K/yr+4.7%4.0% conv. - **13 balloons**14K/yr-0.1%5.1% conv. - **13th birthday balloons**14K/yr-8.0%3.5% conv. - **13 birthday balloons**13K/yr-5.8%4.5% conv. - **13 balloons for birthday girls**13K/yr-14.0%4.1% conv. - **13 balloons for birthday boy**6K/yr-14.0%4.7% conv. - **13 number balloons**5K/yr+17.3%5.9% conv. - **13th birthday balloons for girls**5K/yr-20.3%2.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/13-balloon-numbers/search-terms)
## **Top 13 balloon numbers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gold Number 13 Balloon 40 inch 13 Number Balloons 13th Gold Birthday Decorations 13 Year Old Golden Party Supplies**IWERP**$6.64**4.5★2,097 rev](https://www.amazon.com/dp/B0CMWN789Y) [2**TOTAFAM 13 Balloon Numbers Large 13 or 31 Foil Balloons Big Number Balloon 40 Inch for 13th Birthday Anniversary Event Celebration Party Decorations Black**TOTAFAM**$5.79**4.5★602 rev](https://www.amazon.com/dp/B0BCY5TXJ2) [3**Navy Blue Number 13 Balloon 40 inch 13 Number Balloons 13th Navy Blue Birthday Decorations 13 Year Old Blue Party Supplies**IWERP**$7.82**4.5★3,310 rev](https://www.amazon.com/dp/B0CMWW5K6V) [4**TOTAFAM 13 Balloon Numbers Large 13 or 31 Foil Balloons Big Number Balloon 40 Inch for 13th Birthday Anniversary Event Celebration Party Decorations Silver**TOTAFAM**$5.82**4.5★602 rev](https://www.amazon.com/dp/B0BCXSQW39) [5**Rose Gold 13 Number Balloons Big Giant Jumbo Large Number 13 Foil Mylar Balloons for Girl Boy 13th Birthday Party Supplies 13 Anniversary Events Decorations-40 inch**COLORFUL ELVES**$7.88**4.5★7,210 rev](https://www.amazon.com/dp/B07MKPJXKJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yesiyeik 13th Birthday Party Decorations for Boys Pre-Strung BRUH UR A TEENAGER Banner Foil Balloons Latex Balloon Cake Cupcake Toppers Blue Silver 17pcs 13 Years Old Birthday Party Favor Supplies**Yesiyeik**$12.65**9 rev2mo ago](https://www.amazon.com/dp/B0GX6LD5L7) [**Yesiyeik 13th Birthday Decorations for Girls Pre-Strung OMG UR A TEENAGER Banner Rose Gold 32inch Digital Balloon Cake Cupcake Toppers 17pcs 13 Years Old Girls Birthday Party Supplies**Yesiyeik**$12.96**38 rev6mo ago](https://www.amazon.com/dp/B0GD7VNL3W) [**40 Inch Dusty Pink 13 Number Balloon for Girls 13th Birthday Decorations Blush Light Pink Gold Beige Latex Balloons Bow Heart Foil Balloon for Boho 13 Year Old Birthday Anniversary Party Decorations**Jobkoo**$15.85**248 rev7mo ago](https://www.amazon.com/dp/B0G4W66LVY) [**Pink Gold 13th Birthday Balloons for Girls - 12inch 16pcs Happy 13th Birthday Balloons with Confetti Sweet 13 Teen Party Decorations**HUIYOULAI**$7.01**39 rev7mo ago](https://www.amazon.com/dp/B0G2YQTMMC) [**Pastel Pink 13 Balloons Numbers for Girls 40 Self Inflating Number 13 Balloon Big Light Blush Pink Foil 1 & 3 Helium Balloon for Women Coquette 13th Birthday Party Anniversary Decoration Supplies**KAINSY**$6.94**592 rev1y ago](https://www.amazon.com/dp/B0F1NBXC5B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yesiyeik 13th Birthday Party Decorations for Boys Pre-Strung BRUH UR A TEENAGER Banner Foil Balloons Latex Balloon Cake Cupcake Toppers Blue Silver 17pcs 13 Years Old Birthday Party Favor Supplies**Yesiyeik**$12.65**4.8★**▲ 297%**](https://www.amazon.com/dp/B0GX6LD5L7) [**Pink Gold 13th Birthday Balloons for Girls - 12inch 16pcs Happy 13th Birthday Balloons with Confetti Sweet 13 Teen Party Decorations**HUIYOULAI**$7.01**4.4★**▲ 137%**](https://www.amazon.com/dp/B0G2YQTMMC) [**Yesiyeik 13th Birthday Decorations for Girls Pre-Strung OMG UR A TEENAGER Banner Rose Gold 32inch Digital Balloon Cake Cupcake Toppers 17pcs 13 Years Old Girls Birthday Party Supplies**Yesiyeik**$12.96**4.7★**▲ 102%**](https://www.amazon.com/dp/B0GD7VNL3W) [**Pastel Pink 13 Balloons Numbers for Girls 40 Self Inflating Number 13 Balloon Big Light Blush Pink Foil 1 & 3 Helium Balloon for Women Coquette 13th Birthday Party Anniversary Decoration Supplies**KAINSY**$6.94**4.4★**▲ 75%**](https://www.amazon.com/dp/B0F1NBXC5B) [**Navy Blue Number 13 Balloon 40 inch 13 Number Balloons 13th Navy Blue Birthday Decorations 13 Year Old Blue Party Supplies**IWERP**$7.82**4.5★**▲ 70%**](https://www.amazon.com/dp/B0CMWW5K6V)
**~~View all trending →~~**
## **What buyers say about 13 balloon numbers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Great items”*
**Assembly/Installation**13%
*“Super easy to set up”*
**Color**11%
*“the color is so so pretty”*
**Design-Overall**9%
*“Great decorations”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Value For Money**6%
*“Good price”*
**Size-Overall**5%
*“The size was great”*
**Inflation/Deflation**5%
*“Easy to inflate”*
**Durability**3%
*“Obviously holds air well and are durable”*
**Fun/Entertainment Experience**3%
*“So much fun”*
### **What buyers complain about **
**Inflation/Deflation**25%
*“didnt stay inflated very well”*
**Quality-Overall**16%
*“Cheaply made”*
**Color**9%
*“Color was faded”*
**Value For Money**8%
*“Not worth the money”*
**Assembly/Installation**6%
*“because you have to put everything together yourself”*
**Defective Material/Parts**5%
*“Broken”*
**Durability**3%
*“They did not hold up”*
**Size-Overall**3%
*“The balloons were much bigger than I thought they would be”*
**Strap/String Quality**3%
*“Not enough string for the banners, balloons, etc”*
**Thin**2%
*“The balloons were thin”*
### **Top return reasons **
**Size-Overall**21%
**Color**18%
**Inflation/Deflation**17%
**Value For Money**16%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**4%
**Leak-Proof**3%
**Functionality-Overall**3%
**Quality-Overall**2%
**Ease Of Use**2%
## **Common questions**
- **Is 13 balloon numbers profitable to sell on Amazon United States?**
- The niche generates $118K/yr across 55 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the 13 balloon numbers niche?**
- 34 brands and 39 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in 13 balloon numbers?**
- Top complaints mined from reviews: Inflation/Deflation, Quality-Overall, Color. The return rate is 3.3%.
- **When does demand for 13 balloon numbers peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the 13 balloon numbers niche?**
- Listings span $5.01–$17.82; the average listing price is $8.30 (sweet spot $15–$100). The average incumbent carries 1,749 reviews — the moat a new listing must climb.
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