---
title: "12x24 Picture Frame — $298K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/12x24-picture-frame"
last_updated: "2026-08-09T07:54:13.878Z"
locale: en
meta:
description: "Niche score 53/100 · $298K/yr market · 161K searches/yr. A deep review moat (5,563 avg reviews) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 53/100 · $298K/yr market · 161K searches/yr. A deep review moat (5,563 avg reviews) keeps it on the watch list. Data updated Aug 2026."
"og:title": "12x24 Picture Frame — $298K/yr Amazon US Niche (2026) - Flapen"
---
# **12x24 picture frame**
**Worth a look**
Shows a sweet-spot price point ($29.72 avg), but a deep review moat (5,563 avg reviews) keeps it on the watch list.
Market size 51Growth 34Conversion 69Competition 47Returns 44Price range 95Avg price 95Brand share 75Review moat 24Quality gap 37
**Avg price**
**Incredible****$29.72**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.26–$42.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$298K**
$298K/yr · 161K searches
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+7.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,562.68**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, 12x24 picture frame is a $298K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 53/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **12x24 picture frame market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$297K–$372K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#646**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**60%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 91%
**Open market**
**34%**
- A PLUS MAX17% - LaVie Home15% - Veleclo10% - upsimples9% - Fxojyvo7% - Americanflat7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.
4K3KHoliday '24Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/12x24-picture-frame/trend)
## **Top 12x24 picture frame search terms**
- **12x24 picture frame**51K/yr+5.6%5.7% conv. - **12x24 frame**38K/yr+10.3%4.8% conv. - **12 x 24 frame**28K/yr+6.1%5.6% conv. - **24x12 frame**15K/yr+33.3%5.3% conv. - **12x24 poster frame**6K/yr+3.5%7.6% conv. - **24 x 12 frame**6K/yr-9.8%8.5% conv. - **12 x 24 picture frame**6K/yr-12.0%6.2% conv. - **frame 12x24**4K/yr+13.4%4.9% conv. - **12 by 24 frame**3K/yr-20.8%4.6% conv. - **12x24 frame with mat**3K/yr-15.3%1.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/12x24-picture-frame/search-terms)
## **Top 12x24 picture frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$15K10%$30K15%$45K20%$60K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**A PLUS MAX 12x24 Picture Frame Black Light Weight Wall Mount**A PLUS MAX**$19.59**4.3★5,940 rev](https://www.amazon.com/dp/B0DB61FTZQ) [2**LaVie Home 12x24 Picture Frame Black Panoramic Picture Frame for Wall Decoration Classic Black Minimalist Style Suitable for Decorating Houses Offices Hotels1 Pack**LaVie Home**$21.02**4.5★8,711 rev](https://www.amazon.com/dp/B0BQ3GJ37C) [3**Veleclo 12x24 Picture Frame for Wall Display 12x24 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 12 x 24 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack**Veleclo**$20.67**4.4★1,411 rev](https://www.amazon.com/dp/B0FJ7G7BMT) [4**upsimples 12x24 Picture Frame Display Pictures 10x20 with Mat or 12 x 24 Without Wall Hanging Poster Frames Black 1 Pack**upsimples**$21.36**4.5★41,299 rev](https://www.amazon.com/dp/B0DHZ9X3S8) [5**Americanflat 12x24 Poster Frame - Slim Molding - Black**Americanflat**$25.83**4.6★13,107 rev](https://www.amazon.com/dp/B0CKTQDNM4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Golden State Art 12x24 Ornate Vintage Finish Picture Frame Green With Gold Color**Golden State Art**$30.37**146 rev7mo ago](https://www.amazon.com/dp/B0G91H7F5H) [**Homeforia 12x24 Black Picture Frame High-End Metal 8x20 Mat Glass**Homeforia**$39.15**10,976 rev10mo ago](https://www.amazon.com/dp/B0FRST2457) [**KTKDE 12x24 Picture Frame Poster Frame Display Pictures 10 x20 with Mat or 12x24 Without Tempered Glass 24 by 12 Walnut Wooden Frame Wall Gallery Photo Frame best gift**KTKDE**$28.70**971 rev10mo ago](https://www.amazon.com/dp/B0FR44Q1C7) [**TKYGU 12x24 Picture frame Set of 3 Wooden frame 12x24 Wall Gallery Poster Photo frame white 12 by 24 Photos Posters frame -wedding best gift**TKYGU**$34.84**247 rev1y ago](https://www.amazon.com/dp/B0FJC2B1YM) [**Veleclo 12x24 Picture Frame for Wall Display 12x24 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 12 x 24 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack**Veleclo**$20.67**1,411 rev1y ago](https://www.amazon.com/dp/B0FJ7G7BMT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Golden State Art 12x24 Ornate Vintage Finish Picture Frame Green With Gold Color**Golden State Art**$30.37**4.6★**▲ 232%**](https://www.amazon.com/dp/B0G91H7F5H) [**TKYGU 12x24 Picture frame Set of 3 Wooden frame 12x24 Wall Gallery Poster Photo frame white 12 by 24 Photos Posters frame -wedding best gift**TKYGU**$34.84**4.6★**▲ 231%**](https://www.amazon.com/dp/B0FJC2B1YM) [**KTKDE 12x24 Picture Frame Poster Frame Display Pictures 10 x20 with Mat or 12x24 Without Tempered Glass 24 by 12 Walnut Wooden Frame Wall Gallery Photo Frame best gift**KTKDE**$28.70**4.6★**▲ 194%**](https://www.amazon.com/dp/B0FR44Q1C7) [**12x24 Picture Frame Set of 3 for Photo Poster Horizontally/Vertically**Fxojyvo**$38.84**4.6★**▲ 131%**](https://www.amazon.com/dp/B0CXH59F6F) [**Homeforia 12x24 Black Picture Frame High-End Metal 8x20 Mat Glass**Homeforia**$39.15**4.8★**▲ 58%**](https://www.amazon.com/dp/B0FRST2457)
**~~View all trending →~~**
## **What buyers say about 12x24 picture frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**33%
*“One of the best pre-made frames I have ever purchased”*
**Quality-Overall**13%
*“the matte is good quality”*
**Value For Money**12%
*“not too expensive”*
**Size-Overall**11%
*“Perfect fit”*
**Image/Picture Clarity**5%
*“The pictures looked great in these frames”*
**Advertised Vs Actual Product**4%
*“Exactly as advertised”*
**Strength**3%
*“Very Sturdy”*
**Weight Light**3%
*“It wasnt heavy”*
**Ease Of Use**3%
*“Easy to Use”*
**Efficiency**3%
*“Works perfect”*
### **What buyers complain about **
**Quality-Overall**29%
*“quality control doesnt seem great”*
**Frame Quality**25%
*“Frame broke hanging on wall”*
**Size-Overall**11%
*“A hard to find size”*
**Value For Money**4%
*“Waste of money”*
**Measurement/Reading Accuracy**4%
*“measurement slightly off”*
**Advertised Vs Actual Product**4%
*“NOT THE SAME”*
**Strength**2%
*“they are too flimsy”*
### **Top return reasons **
**Frame Quality**58%
**Size-Overall**25%
**Defective Material/Parts**3%
**Advertised Vs Actual Product**3%
**Quality-Overall**2%
**Material Quality**2%
**Color**1%
**Value For Money**1%
**Scratch Resistance**1%
**Wood Quality**1%
## **Common questions**
- **Is 12x24 picture frame profitable to sell on Amazon United States?**
- The niche generates $298K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the 12x24 picture frame niche?**
- 17 brands and 25 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in 12x24 picture frame?**
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Size-Overall. The return rate is 3.5%.
- **When does demand for 12x24 picture frame peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the 12x24 picture frame niche?**
- Listings span $19.26–$42.38; the average listing price is $29.72 (sweet spot $15–$100). The average incumbent carries 5,563 reviews — the moat a new listing must climb.
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