--- title: "Is 12x16 Picture Frame Worth Selling on Amazon US?" canonical_url: "https://flapen.com/research/us/home-kitchen/12x16-picture-frame" last_updated: "2026-09-18T10:08:31.273Z" locale: en meta: description: "12x16 Picture Frame Amazon US estimated sales data: $191,000/month, +6.9% growth. Worth selling? See the verdict." "og:description": "12x16 Picture Frame Amazon US estimated sales data: $191,000/month, +6.9% growth. Worth selling? See the verdict." "og:title": "Is 12x16 Picture Frame Worth Selling on Amazon US?" --- OverviewNichesProductsSearch terms Flapen Score ## 12x16 Picture Frame against its category The dotted line is the Home & Kitchen average. Past it, 12x16 Picture Frame is stronger. Inside it, weaker.Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality GapThis niche Category average [**See the method **](https://flapen.com/science) Market ## The 12x16 Picture Frame market on Amazon at a glance Shoppers on Amazon United States searched for 12x16 Picture Frame 2.1M times last year and spent an estimated $2.3M. The top 5 brands take 86% of clicks. Flapen scores it 53 out of 100, a Maybe. 01 · Demand ### An estimated 8.1% of those searches ended in a purchase. Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.
Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
+6.9%
Conversion, latest week
8.1%
Market size, estimated
$2.3Ma year
Peak month
December1.5× the quietest month
Top search term
12x16 frame909K searches a year
02 · Price ### A sale here is worth $13.42. Listings sell for $13.42 on average, from $6.86 to $25.91. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 15,000 to 20,000 of them. At $13.42 that is $201K to $268K a year per listing.
Average price
$13.42under the $15 to $100 sweet spot
Price range
$6.86–$25.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
15,000–20,000
Revenue per listing a year
$201K–$268K
Returns
2.9%of orders · Amazon United States median 2.1%
03 · Entry bar ### The bar here is reviews. 88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Picture Frames. It carries 10,376 reviews at 4.43 stars, so a new listing needs social proof before a better product.
Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#55in Picture Frames
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
10,376per listing
Listings tracked
17
04 · Newcomers ### 3 of last year's 3 launches cleared the first-year sales bar. 3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months
Products ## Top 12x16 Picture Frame products & what they sell for Every tracked product: its share of the shelf, its reviews, and its price.**Sign in to see the products** The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone. [Sign in](https://flapen.com/auth/login) Competition ## Competition: brands, sellers & click share The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them. Brands**10 **▼falling Sellers**13** Top-5 brand share**86%** Top 20: 100% Top-5 click share**63%** Top 20: 100% Open market**9%**- Brand 157% - Brand 210% - Brand 38% - Brand 46% - Brand 55% - Brand 65% - Open — no brand owns it (4 brands, 9%) Demand ## 12x16 Picture Frame search demand Weekly searches over the year, seasonality beneath. Pick a range.3M6M1YAll50K30KPrime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay No pronounced peak months · busiest ÷ quietest = 1.5× Search terms ## Top 12x16 Picture Frame search terms shoppers use The exact words shoppers type, with yearly volume, growth, and conversion.90D1Y - **12x16 frame**909K/yr+12.3%6.4% conv. - **12x16 picture frame**301K/yr-11.8%5.2% conv. - **12 x 16 frame**193K/yr+7.6%6.6% conv. - **16x12 picture frame**123K/yr+14.8%6.7% conv. - **12x16 frame with mat**70K/yr-10.9%1.1% conv. - **12 x 16 picture frame**65K/yr+4.8%5.2% conv. - **16x12 frame**52K/yr+19.0%6.2% conv. - **frames 12x16**48K/yr+4.1%3.3% conv. - **16 x 12 picture frame**38K/yr+16.0%6.8% conv. - **picture frames 12x16**44K/yr-3.3%4.3% conv. Reviews and returns ## What reviews say buyers love and hate about 12x16 Picture Frame We read the reviews and the return reasons for every product selling here.**29%**of positive reviews mention “Frame Quality”**26%**of negative reviews mention “Frame Quality”**2.9%**of orders come back > **“Broken frame” **_A buyer, on “Frame Quality”26% of negative reviews mention the same topic_ Every topic ### Every topic buyers talk about, one row each. Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote. 16 topics**Negative****Positive****Frame Quality**—26%29%55% of returns“Good sturdy frame”**Quality-Overall**−0.1018%12%3% of returns“Awful Quality”**Value For Money**+1.564%18%2% of returns“Great deal”**Advertised Vs Actual Product**+0.854%7%4% of returns“As advertised”**Size-Overall**+0.283%4%23% of returns“Great fit”**Strength**−0.034%2%“Flimsy and falls apart”**Material Quality**−0.066%3% of returns“Material is very cheap”**Durability**−0.085%“Fell apart as soon as I picked it up”**Ease Of Use**—3%“Easy to use”**Defective Material/Parts**−0.043%2% of returns“It came broken”**Color**+0.153%2% of returns“Great color”**Weight Light**+0.353%“Great light weight frame”**Assembly/Installation**—3%“Assemble in place”**Adhesion/Stickiness**−0.022%“needs better adhesive”**Functionality-Overall**—1% of returnsReturn reason only. No review mentions it.**Wood Quality**—1% of returnsReturn reason only. No review mentions it.Expand all rows Keep looking ## Related niches Niches in the same category that score near this one. Research these next. [All Home & Kitchen niches](https://flapen.com/research/us/home-kitchen/niches) [

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**$1.5M**/yr**+628.3%**](https://flapen.com/research/us/patio-lawn-garden/jet-nozzle-high-pressure-hose-nozzle) FAQ ## Common 12x16 Picture Frame questions Answered from the same tracked data.Is 12x16 Picture Frame profitable to sell on Amazon United States? Flapen scores 12x16 Picture Frame 53 out of 100 on Amazon United States, a Maybe. Shoppers spend $2.3M a year across 17 tracked products. 3 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew +6.9% in the last 90 days.How competitive is the 12x16 Picture Frame niche on Amazon United States? 10 brands and 13 sellers compete in 12x16 Picture Frame on Amazon United States. The top 5 12x16 Picture Frame products take 63% of clicks, and the top 5 brands take 86%.What do buyers complain about in 12x16 Picture Frame? 12x16 Picture Frame buyers on Amazon United States complain most about Frame Quality, Quality-Overall, and Material Quality. An estimated 2.9% of orders come back.When does demand for 12x16 Picture Frame peak? Search demand for 12x16 Picture Frame on Amazon United States is steady all year. The busiest month runs 1.5× the quietest.What does it cost to enter the 12x16 Picture Frame niche? 12x16 Picture Frame sells for $13.42 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $6.86 to $25.91. The average product has 10,376 reviews, the count a new listing must catch up to.