--- title: "Is 12x16 Picture Frame White Worth Selling on Amazon US?" canonical_url: "https://flapen.com/research/us/home-kitchen/12x16-picture-frame-white" last_updated: "2026-09-18T10:08:31.715Z" locale: en meta: description: "12x16 Picture Frame White Amazon US estimated sales data: $9,320/month, +12.7% growth. Worth selling? See the verdict." "og:description": "12x16 Picture Frame White Amazon US estimated sales data: $9,320/month, +12.7% growth. Worth selling? See the verdict." "og:title": "Is 12x16 Picture Frame White Worth Selling on Amazon US?" --- OverviewNichesProductsSearch terms Flapen Score ## 12x16 Picture Frame White against its category The dotted line is the Home & Kitchen average. Past it, 12x16 Picture Frame White is stronger. Inside it, weaker.Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality GapThis niche Category average [**See the method **](https://flapen.com/science) Market ## The 12x16 Picture Frame White market on Amazon at a glance Shoppers on Amazon United States searched for 12x16 Picture Frame White 48K times last year and spent an estimated $112K. The top 5 brands take 66% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail. 01 · Demand ### An estimated 13.7% of those searches ended in a purchase. Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.
Searches, last 12 months
48K
Growth, 90 days vs prior 90
+12.7%
Conversion, latest week
13.7%
Market size, estimated
$112Ka year
Peak month
August2.1× the quietest month
Top search term
12x16 frame white15K searches a year
02 · Price ### A sale here is worth $17.05. Listings sell for $17.05 on average, from $6.98 to $31.38. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $17.05 that is $4K to $9K a year per listing.
Average price
$17.05inside the $15 to $100 sweet spot
Price range
$6.98–$31.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
4.4%of orders · Amazon United States median 2.1%
03 · Entry bar ### The bar here is reviews. 88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #142 within Picture Frames. It carries 6,657 reviews at 4.49 stars, so a new listing needs social proof before a better product.
Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#142in Picture Frames
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
6,657per listing
Listings tracked
24
04 · Newcomers ### 1 of last year's 4 launches cleared the first-year sales bar. 4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months
Products ## Top 12x16 Picture Frame White products & what they sell for Every tracked product: its share of the shelf, its reviews, and its price.**Sign in to see the products** The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone. [Sign in](https://flapen.com/auth/login) Competition ## Competition: brands, sellers & click share The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them. Brands**19 **▲rising Sellers**23** Top-5 brand share**66%** Top 20: 100% Top-5 click share**56%** Top 20: 96% Open market**29%**- Brand 123% - Brand 222% - Brand 39% - Brand 46% - Brand 56% - Brand 65% Demand ## 12x16 Picture Frame White search demand Weekly searches over the year, seasonality beneath. Pick a range.3M6M1YAll2K1KPrime Day '25Spike '25Spike '26 seasonDecMarJunAugNovMarMay Peak months: Aug · busiest ÷ quietest = 2.1× Search terms ## Top 12x16 Picture Frame White search terms shoppers use The exact words shoppers type, with yearly volume, growth, and conversion.90D1Y - **12x16 frame white**15K/yr+16.9%10.7% conv. - **12x16 white frame**12K/yr+17.0%10.4% conv. - **12x16 white picture frame**5K/yr+0.4%10.2% conv. - **12 x 16 white frame**3K/yr+11.3%12.8% conv. - **white 12x16 frame**3K/yr+77.3%9.1% conv. - **12 x 16 frame white**3K/yr+11.5%12.5% conv. - **12x16 picture frame white**4K/yr-23.7%9.6% conv. - **white frame 12x16**3K/yr+9.9%10.3% conv. Reviews and returns ## What reviews say buyers love and hate about 12x16 Picture Frame White We read the reviews and the return reasons for every product selling here.**46%**of positive reviews mention “Frame Quality”**25%**of negative reviews mention “Frame Quality”**4.4%**of orders come back > **“Two of the frames arrived damaged” **_A buyer, on “Frame Quality”25% of negative reviews mention the same topic_ Every topic ### Every topic buyers talk about, one row each. Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote. 16 topics**Negative****Positive****Frame Quality**+1.6225%46%53% of returns“Great frames”**Quality-Overall**−0.0817%8%3% of returns“Cheap”**Value For Money**+0.635%11%2% of returns“Great frames for price”**Advertised Vs Actual Product**+0.805%10%3% of returns“Just as description states”**Durability**−0.068%1%“Breaks immediately”**Defective Material/Parts**−0.065%2% of returns“Front plastic piece came cracked and scratched”**Paint Quality**+0.665%“Worked perfectly for my diamond painting art”**Thickness**+0.153%2%“incredibly thin plastic cover on the interior”**Material Quality**−0.054%3% of returns“Cheap material”**Ease Of Use**+0.383%“The back is easy to take off”**Color**−0.033%4% of returns“the outer Matt is not white”**Adjustability/Rotatability/Reclining**−0.033%“you cant adjust them”**Size-Overall**+0.232%22% of returns“Size was perfect for what I needed”**Assembly/Installation**−0.032%“These are incredibly easy to assemble”**Scratch Resistance**—1% of returnsReturn reason only. No review mentions it.**Wood Quality**—1% of returnsReturn reason only. No review mentions it.Expand all rows Keep looking ## Related niches Niches in the same category that score near this one. Research these next. [All Home & Kitchen niches](https://flapen.com/research/us/home-kitchen/niches) [

**Canning Lids**

**$1.5M**/yr**+93.0%**](https://flapen.com/research/us/home-kitchen/canning-lids) [

**10000 Btu Window Air Conditioner**

**$2.2M**/yr**+199.1%**](https://flapen.com/research/us/home-kitchen/10000-btu-window-air-conditioner) [

**Green Graduation Decorations Class of 2023**

**$190K**/yr**+184.6%**](https://flapen.com/research/us/home-kitchen/green-graduation-decorations-class-of-2023) [

**4th of July Float Decorations**

**$77K**/yr**>1,000%**](https://flapen.com/research/us/home-kitchen/4th-of-july-float-decorations) [

**Fall Candles**

**$620K**/yr**+155.9%**](https://flapen.com/research/us/home-kitchen/fall-candles) ### **Best Flapen score** The highest-scoring niches we track right now, across every category. [**All tracked niches**](https://flapen.com/research/niches) [

**Squirrel Repellent**

**$2.3M**/yr**+140.5%**](https://flapen.com/research/us/patio-lawn-garden/squirrel-repellent) [

**Tomato Cage**

**$4.4M**/yr**+261.3%**](https://flapen.com/research/us/patio-lawn-garden/tomato-cage) [

**Mole Repellent for Lawns**

**$3.6M**/yr**+155.2%**](https://flapen.com/research/us/patio-lawn-garden/mole-repellent-for-lawns) [

**America 250 Flag**

**$2.3M**/yr**+389.5%**](https://flapen.com/research/us/patio-lawn-garden/america-250-flag) [

**Jet Nozzle High Pressure Hose Nozzle**

**$1.5M**/yr**+628.3%**](https://flapen.com/research/us/patio-lawn-garden/jet-nozzle-high-pressure-hose-nozzle) FAQ ## Common 12x16 Picture Frame White questions Answered from the same tracked data.Is 12x16 Picture Frame White profitable to sell on Amazon United States? Flapen scores 12x16 Picture Frame White 49 out of 100 on Amazon United States, a Fail. Shoppers spend $112K a year across 24 tracked products. 1 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew +12.7% in the last 90 days.How competitive is the 12x16 Picture Frame White niche on Amazon United States? 19 brands and 23 sellers compete in 12x16 Picture Frame White on Amazon United States. The top 5 12x16 Picture Frame White products take 56% of clicks, and the top 5 brands take 66%.What do buyers complain about in 12x16 Picture Frame White? 12x16 Picture Frame White buyers on Amazon United States complain most about Frame Quality, Quality-Overall, and Durability. An estimated 4.4% of orders come back.When does demand for 12x16 Picture Frame White peak? Search demand for 12x16 Picture Frame White on Amazon United States peaks in Aug, and the busiest month runs 2.1× the quietest.What does it cost to enter the 12x16 Picture Frame White niche? 12x16 Picture Frame White sells for $17.05 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.98 to $31.38. The average product has 6,657 reviews, the count a new listing must catch up to.