---
title: "Search terms — 12x12 frame - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/12x12-frame/search-terms"
last_updated: "2026-08-09T05:20:16.550Z"
locale: en
meta:
  description: "Niche score 58/100 · $1.1M/yr market · 957K searches/yr · $15.28 avg price. Clears our launch bar. Data updated Aug 2026."
  "og:description": "Niche score 58/100 · $1.1M/yr market · 957K searches/yr · $15.28 avg price. Clears our launch bar. Data updated Aug 2026."
  "og:title": "Search terms — 12x12 frame - Flapen"
---

# **12x12 frame**

**Launch it**

A $1.1M/yr market growing +12.7% this quarter with returns at 2.7% — clears our launch bar.

Market size 80Growth 41Conversion 78Competition 50Returns 57Price range 71Avg price 76Brand share 67Review moat 29Quality gap 35

**Market size**

**Great****$1.1M**

$1.1M/yr · 957K searches

**Conversion**

**Great****7.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$15.28**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.78–$34.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.7%**

return rate — above 5% kills the launch gate

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+12.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,611.38**

avg incumbent reviews — the moat a new listing must climb

## Search terms