---
title: "Search terms — 12 inch skillet with lid - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/12-inch-skillet-with-lid/search-terms"
last_updated: "2026-08-09T09:13:32.766Z"
locale: en
meta:
  description: "Niche score 52/100 · $386K/yr market · 191K searches/yr · $43.37 avg price. Soft demand (-11.1% this quarter) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 52/100 · $386K/yr market · 191K searches/yr · $43.37 avg price. Soft demand (-11.1% this quarter) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — 12 inch skillet with lid - Flapen"
---

# **12 inch skillet with lid**

**Worth a look**

Shows a sweet-spot price point ($43.37 avg), but soft demand (-11.1% this quarter) keeps it on the watch list.

Market size 55Growth 19Conversion 55Competition 78Returns 44Price range 56Avg price 95Brand share 56Review moat 24Quality gap 48

**Avg price**

**Incredible****$43.37**

avg listing price — sweet spot $15–$100

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$17.90–$165.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$386K**

$386K/yr · 191K searches

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Bad****5,554.49**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-11.1%**

90-day search growth — must beat 0% to launch

## Search terms