---
title: "12 Inch Cake Pan — $95K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/12-inch-cake-pan"
last_updated: "2026-08-08T01:01:01.607Z"
locale: en
meta:
description: "Niche score 44/100 · $95K/yr market · 82K searches/yr · $20.39 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 44/100 · $95K/yr market · 82K searches/yr · $20.39 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "12 Inch Cake Pan — $95K/yr Amazon US Niche (2026) - Flapen"
---
# **12 inch cake pan**
**Skip it**
A small market ($95K/yr) — this niche doesn't clear our bar today.
Market size 24Growth 40Conversion 64Competition 40Returns 40Price range 85Avg price 88Brand share 53Review moat 24Quality gap 24
**Avg price**
**Great****$20.39**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.70–$37.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+12.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$95K**
$95K/yr · 82K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,932.05**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 12 inch cake pan is a $95K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 44/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **12 inch cake pan market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$82K–$102K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#58**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **76%**
- **Out of stock**
- **9.2%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 99%
**Open market**
**22%**
- Nordic Ware23% - Fat Daddio's22% - Restaurantware14% - Wilton8% - Winco7% - UWILLION5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.1% search growth over the last 90 days.
2K2KBlack Friday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/12-inch-cake-pan/trend)
## **Top 12 inch cake pan search terms**
- **12 inch cake pan**28K/yr+7.0%4.5% conv. - **12 inch round cake pan**12K/yr+15.8%4.7% conv. - **12 cake pan**9K/yr+18.1%5.3% conv. - **12 round cake pan**6K/yr+47.4%4.3% conv. - **12 in cake pan**6K/yr+23.1%4.9% conv. - **large round cake pan**6K/yr+6.5%1.2% conv. - **molde de 12 pulgadas para pastel**4K/yr+45.1%1.8% conv. - **round cake pans 12 inch**6K/yr-29.4%2.3% conv. - **12 inch baking pan**4K/yr+3.9%1.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/12-inch-cake-pan/search-terms)
## **Top 12 inch cake pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$19K30%$28K40%$38K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nordic Ware Naturals Round Cake Pan 12-Inch**Nordic Ware**$18.97**4.8★2,776 rev](https://www.amazon.com/dp/B0718WH6FD) [2**Restaurantware-Met Lux 12 x 2 Inch Straight-Sided Baking Tin 1 Round Cake Pan - Oven-Ready Freezable Anodized Aluminum Round Baking Pan Greaseproof For Layer Birthday Cake**Restaurantware**$18.45**4.9★59 rev](https://www.amazon.com/dp/B0D8L6GJSY) [3**Fat Daddios Anodized Aluminum Round Cake Pan 12 x 3 Inch**Fat Daddio's**$23.48**4.7★25,658 rev](https://www.amazon.com/dp/B0000VLIHS) [4**Fat Daddios Anodized Aluminum Round Cake Pan 12 x 2 Inch**Fat Daddio's**$15.08**4.7★25,658 rev](https://www.amazon.com/dp/B0000VYQEA) [5**UWILLION Spring Form Cake Pans 12 Inch Springform Pan Nonstick Round Cheesecake Pan Carbon Steel Large Baking Mold Cake Tin for Christmas Birthday**UWILLION**$18.59**4.6★198 rev](https://www.amazon.com/dp/B0DHHJ455S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Geetery 12.6 Inch Round Cake Pans Stainless Steel Large Baking Pans Durable & Non Stick for Layer Cakes Wedding Cakes and Large Parties Easy Clean & Oven Safe**Geetery**$19.24**11 rev6mo ago](https://www.amazon.com/dp/B0GHNMGKLX) [**Amazon Basics Nonstick Carbon Steel Round Cake Pans Dishwasher and Oven-Safe up to 428F 9 in. Set of 2**Amazon Basics**$13.36**213 rev9mo ago](https://www.amazon.com/dp/B0DYMYFRYH) [**tutikuki 10 Inch Cake Pan Set of 2 - Nonstick Carbon Steel Round Cake Baking Pans with Parchment Paper Dishwasher Safe Durable for Large Layer Cakes Birthday & Christmas Baking**tutikuki**$21.37**949 rev1y ago](https://www.amazon.com/dp/B0FHWRQGVS) [**Wilton Silver Non-Stick Pizza Pan Stainless Steel 12 in.**Wilton**$12.22**356 rev1y ago](https://www.amazon.com/dp/B0FG8WCZ3Y) [**UWILLION Spring Form Cake Pans 12 Inch Springform Pan Nonstick Round Cheesecake Pan Carbon Steel Large Baking Mold Cake Tin for Christmas Birthday**UWILLION**$18.59**198 rev1y ago](https://www.amazon.com/dp/B0DHHJ455S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Nonstick Carbon Steel Round Cake Pans Dishwasher and Oven-Safe up to 428F 9 in. Set of 2**Amazon Basics**$13.36**4.7★**▲ 184%**](https://www.amazon.com/dp/B0DYMYFRYH) [**Geetery 12.6 Inch Round Cake Pans Stainless Steel Large Baking Pans Durable & Non Stick for Layer Cakes Wedding Cakes and Large Parties Easy Clean & Oven Safe**Geetery**$19.24**4.0★**▲ 140%**](https://www.amazon.com/dp/B0GHNMGKLX) [**Fat Daddios Round Cake Pan 12 x 4 Inch Silver**Fat Daddio's**$29.18**4.7★**▲ 109%**](https://www.amazon.com/dp/B0013BG2HA) [**tutikuki 10 Inch Cake Pan Set of 2 - Nonstick Carbon Steel Round Cake Baking Pans with Parchment Paper Dishwasher Safe Durable for Large Layer Cakes Birthday & Christmas Baking**tutikuki**$21.37**4.8★**▲ 83%**](https://www.amazon.com/dp/B0FHWRQGVS) [**Wilton Silver Non-Stick Pizza Pan Stainless Steel 12 in.**Wilton**$12.22**4.7★**▲ 81%**](https://www.amazon.com/dp/B0FG8WCZ3Y)
**~~View all trending →~~**
## **What buyers say about 12 inch cake pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**18%
*“It bake beautifully”*
**Quality-Overall**15%
*“Good quality pan”*
**Ease Of Cleaning**8%
*“Easy to clean”*
**Advertised Vs Actual Product**8%
*“as advertised”*
**Size-Overall**8%
*“Nice size”*
**Non-Stick Coating**7%
*“It's non stick”*
**Strength**6%
*“Its not flimsy at all”*
**Cooking Experience**5%
*“Perfect pans for baking”*
**Value For Money**5%
*“Not bad for the price”*
**Adhesion/Stickiness**3%
*“No sticking”*
### **What buyers complain about **
**Size-Overall**20%
*“it didn't fit”*
**Value For Money**19%
*“Product is expensive”*
**Rusts/Corrodes**13%
*“I dont believe that it is pure stainless steel as it has like pit rust spots after the first baking”*
**Advertised Vs Actual Product**6%
*“The picture really doesn't do them justice”*
**Quality-Overall**6%
*“I expected better”*
**Ease Of Cleaning**5%
*“Also very explicit instructions on how to clean”*
**Adhesion/Stickiness**4%
*“These do not stack”*
**Measurement/Reading Accuracy**3%
*“Inaccurate Dimensions in Description”*
**De-Grease**2%
*“The grease from the chicken wont wipe/ wash off”*
**Cooking Experience**2%
*“Food doesnt sticks that true”*
### **Top return reasons **
**Size-Overall**69%
**Value For Money**6%
**Advertised Vs Actual Product**4%
**Quality-Overall**3%
**Scratch Resistance**2%
**Adhesion/Stickiness**2%
**Functionality-Overall**2%
**Material Quality**2%
**Leak-Proof**2%
**Product Condition**2%
## **Common questions**
- **Is 12 inch cake pan profitable to sell on Amazon United States?**
- The niche generates $95K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the 12 inch cake pan niche?**
- 15 brands and 38 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in 12 inch cake pan?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Rusts/Corrodes. The return rate is 3.8%.
- **When does demand for 12 inch cake pan peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the 12 inch cake pan niche?**
- Listings span $11.70–$37.38; the average listing price is $20.39 (sweet spot $15–$100). The average incumbent carries 5,932 reviews — the moat a new listing must climb.
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