---
title: "12 Balloon Number — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/12-balloon-number"
last_updated: "2026-08-08T02:02:45.099Z"
locale: en
meta:
description: "Niche score 45/100 · $57K/yr market · 94K searches/yr · $7.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $57K/yr market · 94K searches/yr · $7.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "12 Balloon Number — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **12 balloon number**
**Skip it**
Prices mostly outside the sweet spot ($4.18–$15.96) — this niche doesn't clear our bar today.
Market size 14Growth 29Conversion 81Competition 61Returns 59Price range 8Avg price 20Brand share 55Review moat 65Quality gap 53
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****900.09**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+2.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$7.22**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$57K**
$57K/yr · 94K searches
**Price range**
**Bad****$4.18–$15.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, 12 balloon number is a $57K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **12 balloon number market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$43K–$58K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#852**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 88%
**Open market**
**28%**
- Mluchee29% - IWERP18% - BBPOOL11% - Lingqiang6% - Froova4% - KatchOn4%
## **Demand**
Weekly Amazon search volume, last 18 weeks — +2.9% search growth over the last 90 days.
2K1KMar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/12-balloon-number/trend)
## **Top 12 balloon number search terms**
- **12 balloon number**29K/yr+6.7%6.8% conv. - **12 balloon**18K/yr+3.8%6.8% conv. - **number 12 balloon**14K/yr+10.4%5.3% conv. - **12 birthday balloons**9K/yr+9.7%4.8% conv. - **12 balloons number birthday**7K/yr-11.6%5.3% conv. - **12 number balloons**4K/yr+26.6%3.7% conv. - **12th birthday balloons**5K/yr-18.5%2.1% conv. - **number 12 balloons**3K/yr-25.2%4.4% conv. - **number 12**3K/yr-15.2%0.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/12-balloon-number/search-terms)
## **Top 12 balloon number products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$9K20%$11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**12 Balloons Number 21 Balloons 12th Dark Blue Party Decorations 40 In Big 21st for Girl Boys Engagement Wedding Celebration Party Graduations Photo Shoot**Mluchee**$6.69**4.4★1,322 rev](https://www.amazon.com/dp/B0DD3Y64DZ) [2**Gold Number 12 Balloon 40 inch 12 Number Balloons 12th Gold Birthday Decorations 12 Year Old Golden Party Supplies**IWERP**$6.70**4.5★2,097 rev](https://www.amazon.com/dp/B0CMWNRZ9F) [3**12 Balloons Number 21 Balloons 12th Black Party Decorations 40 In Big 21st for Girl Boys Engagement Wedding Celebration Party Graduations Photo Shoot**Mluchee**$6.02**4.4★1,322 rev](https://www.amazon.com/dp/B0DD3YT43T) [4**Light Pink 12th Birthday Balloon for Girls 40 Mylar Self Inflating Number 12 Balloon Big Foil 1 & 2 Helium Pastel Pink Balloon for Women 21st Birthday Party Decoration Anniversary Decor Supplies**Lingqiang**$7.63**4.4★2,254 rev](https://www.amazon.com/dp/B0CWX9ZCTY) [5**Foil 12 Balloon Light Matte Sky Blue Big Number 12 Balloons for Boys Birthday Party Decor 40 Inch Mylar Helium Number 12 Pastel Baby Blue Balloon for 12th Birthday Party Anniversary Decorations**Froova**$7.87**4.4★838 rev](https://www.amazon.com/dp/B0F1YW4NS6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zirtorei 12th Birthday Decorations for Boys Girls 10pcs Blue Silver Bruh Im 12 Banner Happy 12th Birthday Balloons 12 Year Old Bday Party Supplies Sign**Zirtorei**$11.82**60 rev3mo ago](https://www.amazon.com/dp/B0GTTJCQFL) [**12 Balloon Number 40 Inch Black Large Number Balloons Birthday Gift for 12 21 Years Old Maylar Balloon Decorations for Wedding Engagement Graduations Memorial Days**Mluchee**$7.23**3,082 rev6mo ago](https://www.amazon.com/dp/B0G7W5PRVW) [**RainbowQ Party 12 Balloon Number 40 Inch for Boy or Girl Big Pink Foil Mylar Large 12 Number Balloon Happy 12th Birthday Party Anniversary Decorations Supplies**RainbowQ Party**$6.67**333 rev11mo ago](https://www.amazon.com/dp/B0FFT387HB) [**Cream 12 Balloon Number 40 Inch Cream Number 12 Balloon Helium Mylar Balloons for Birthday Party Decoration**BBPOOL**$6.14**305 rev1y ago](https://www.amazon.com/dp/B0FBGF2823) [**Dark Blue 12 Number Balloons 12th Birthday Decorations for Boys Girls 21 Number Balloons 40 Inch Ballon for Marriage Proposal Engagement Anniversaries Celebration Party**Enyeopd**$6.71**752 rev1y ago](https://www.amazon.com/dp/B0F42R2QLQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cream 12 Balloon Number 40 Inch Cream Number 12 Balloon Helium Mylar Balloons for Birthday Party Decoration**BBPOOL**$6.14**4.6★**▲ 264%**](https://www.amazon.com/dp/B0FBGF2823) [**Zirtorei 12th Birthday Decorations for Boys Girls 10pcs Blue Silver Bruh Im 12 Banner Happy 12th Birthday Balloons 12 Year Old Bday Party Supplies Sign**Zirtorei**$11.82**4.3★**▲ 261%**](https://www.amazon.com/dp/B0GTTJCQFL) [**12 Balloon Number 40 Inch Black Large Number Balloons Birthday Gift for 12 21 Years Old Maylar Balloon Decorations for Wedding Engagement Graduations Memorial Days**Mluchee**$7.23**4.4★**▲ 226%**](https://www.amazon.com/dp/B0G7W5PRVW) [**Foil 12 Balloon Light Matte Sky Blue Big Number 12 Balloons for Boys Birthday Party Decor 40 Inch Mylar Helium Number 12 Pastel Baby Blue Balloon for 12th Birthday Party Anniversary Decorations**Froova**$7.87**4.4★**▲ 82%**](https://www.amazon.com/dp/B0F1YW4NS6) [**RainbowQ Party 12 Balloon Number 40 Inch for Boy or Girl Big Pink Foil Mylar Large 12 Number Balloon Happy 12th Birthday Party Anniversary Decorations Supplies**RainbowQ Party**$6.67**4.7★**▲ 42%**](https://www.amazon.com/dp/B0FFT387HB)
**~~View all trending →~~**
## **What buyers say about 12 balloon number**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Very good quality”*
**Ease Of Use**17%
*“Easy to use”*
**Inflation/Deflation**17%
*“Easy to inflate”*
**Color**11%
*“The color was just like the picture but”*
**Brightness/Shine/Glow**11%
*“Love love so huge pretty and shiny”*
**Size-Overall**11%
*“Perfect size”*
**Value For Money**6%
*“much cheaper than in the party stores”*
### **What buyers complain about **
**Quality-Overall**30%
*“Bad quality”*
**Material Quality**20%
*“Horrible I blew them up they were up for like maybe an hour and then one exploded the material is horrible and very thin”*
**Durability**10%
*“Worked ok until one number popped”*
**Natural Resource Wastage**10%
*“Total waste”*
**Value For Money**10%
*“Not really worth the money”*
**Color**7%
*“The cream/white was a very dingy yellow/green color”*
**Inflation/Deflation**7%
*“didnt hold air very well”*
**Size-Overall**7%
*“Unfortunately they didnt match”*
### **Top return reasons **
**Inflation/Deflation**29%
**Color**18%
**Size-Overall**15%
**Value For Money**15%
**Defective Material/Parts**5%
**Functionality-Overall**4%
**Leak-Proof**3%
**Advertised Vs Actual Product**3%
**Quality-Overall**2%
**Product Condition**1%
## **Common questions**
- **Is 12 balloon number profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 32 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the 12 balloon number niche?**
- 20 brands and 24 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in 12 balloon number?**
- Top complaints mined from reviews: Quality-Overall, Material Quality, Durability. The return rate is 2.6%.
- **What does it cost to enter the 12 balloon number niche?**
- Listings span $4.18–$15.96; the average listing price is $7.22 (sweet spot $15–$100). The average incumbent carries 900 reviews — the moat a new listing must climb.
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