---
title: "11x7 Baking Pan — $65K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/11x7-baking-pan"
last_updated: "2026-08-09T02:15:06.910Z"
locale: en
meta:
description: "Niche score 41/100 · $65K/yr market · 88K searches/yr · $18.63 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 41/100 · $65K/yr market · 88K searches/yr · $18.63 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "11x7 Baking Pan — $65K/yr Amazon US Niche (2026) - Flapen"
---
# **11x7 baking pan**
**Skip it**
A small market ($65K/yr) — this niche doesn't clear our bar today.
Market size 16Growth 19Conversion 50Competition 52Returns 29Price range 80Avg price 84Brand share 56Review moat 54Quality gap 37
**Avg price**
**Great****$18.63**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.63–$38.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,351.19**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****4.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-11.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$65K**
$65K/yr · 88K searches
According to Flapen's Amazon United States niche tracking, 11x7 baking pan is a $65K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **11x7 baking pan market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$75K–$93K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#230**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **73%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**101**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 92%
**Open market**
**25%**
- Pyrex27% - GoodCook25% - Wilton11% - casaWare5% - HOMBENE DINNERWARE NOT ONLY FOR DINNER4% - Generic4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.6% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/11x7-baking-pan/trend)
## **Top 11x7 baking pan search terms**
- **11x7 baking dish**16K/yr-3.1%3.4% conv. - **11x7 baking pan**12K/yr-8.4%4.2% conv. - **7x11 baking dish**11K/yr-24.5%3.8% conv. - **7x11 baking pan**8K/yr-4.4%5.8% conv. - **8x11 baking dish**9K/yr-24.0%1.4% conv. - **9x11 baking dish**6K/yr+2.8%1.4% conv. - **11 x 7 baking pan**6K/yr+2.3%6.5% conv. - **11 x 7 baking dish**4K/yr-27.0%4.9% conv. - **8x10 baking dish**5K/yr-16.3%0.7% conv. - **7 x 11 baking dish**4K/yr-38.8%2.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/11x7-baking-pan/search-terms)
## **Top 11x7 baking pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$13K30%$19K40%$26K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Good Cook Everyday Baking Pan with Scratch-Resistant Metal-Utensil Safe Nonstick 7 x 11-Inch Gray**GoodCook**$9.63**4.5★2,646 rev](https://www.amazon.com/dp/B0026RHHYC) [2**Pyrex 2QT (7 x 11) Rectangular Ceramic Baking Dish with Handles**Pyrex**$19.61**4.7★52 rev](https://www.amazon.com/dp/B0FJTXL3GZ) [3**Pyrex Deep Glass Baking Dish with Plastic Lid Deep Casserole Dish Glass Food Container Oven Freezer and Microwave Safe Clear Container 7x11**Pyrex**$14.85**4.7★9,028 rev](https://www.amazon.com/dp/B0BSKC3GDD) [4**Pyrex Basics 2 Quart Glass Oblong Baking Dish Clear 11.1 in. x 7.1 in. x 1.7 in.**Pyrex**$19.97**4.6★873 rev](https://www.amazon.com/dp/B00PI0G470) [5**Wilton Recipe Right Non-Stick Biscuit and Brownie Pan 11 in. x 7 in. (2-Pack)**Wilton**$19.02**4.8★1,830 rev](https://www.amazon.com/dp/B07329G9JV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pyrex 2QT (7 x 11) Rectangular Ceramic Baking Dish with Handles**Pyrex**$19.61**52 rev4mo ago](https://www.amazon.com/dp/B0FJTXL3GZ) [**Rectangular Baking Dish with Lid 7x11 Inch Ceramic Stoneware Floral Design Scalloped Edges Oven Safe**Generic**$16.16**1 rev4mo ago](https://www.amazon.com/dp/B0GS5DDL8F) [**Small Rectangular Baker with Lid 7 x 11**Generic**$16.19**6 rev5mo ago](https://www.amazon.com/dp/B0GQGX4261) [**HOMBENE 1.2 QT White Casserole Dish Lasagna Pan for Oven Bakeware for Baking Small Ceramic Baking Dish Kitchen Decor Microwave Oven Safe Dinner Party (5.9 x 10.2)**HOMBENE DINNERWARE NOT ONLY FOR DINNER**$22.42**59 rev7mo ago](https://www.amazon.com/dp/B0G9VR2W9L) [**HOMBENE 3.3 QT Ceramic Baking Dish White Casserole Dish Lasagna Pan for Oven Bakeware for Baking Kitchen Decor Microwave Oven Safe Dinner Party (8.7 x 11.8)**HOMBENE DINNERWARE NOT ONLY FOR DINNER**$26.03**56 rev1y ago](https://www.amazon.com/dp/B0DXC8P6QP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rectangular Baking Dish with Lid 7x11 Inch Ceramic Stoneware Floral Design Scalloped Edges Oven Safe**Generic**$16.16**4.0★**▲ 337%**](https://www.amazon.com/dp/B0GS5DDL8F) [**Pyrex 2QT (7 x 11) Rectangular Ceramic Baking Dish with Handles**Pyrex**$19.61**4.7★**▲ 289%**](https://www.amazon.com/dp/B0FJTXL3GZ) [**HOMBENE 1.2 QT White Casserole Dish Lasagna Pan for Oven Bakeware for Baking Small Ceramic Baking Dish Kitchen Decor Microwave Oven Safe Dinner Party (5.9 x 10.2)**HOMBENE DINNERWARE NOT ONLY FOR DINNER**$22.42**4.6★**▲ 204%**](https://www.amazon.com/dp/B0G9VR2W9L) [**Glad Baking Pan Nonstick - Oblong Metal Dish for Cake and Lasagna - Heavy Duty Carbon Steel Bakeware Small Gold**Glad**$13.77**4.7★**▲ 145%**](https://www.amazon.com/dp/B01M8KUWTE) [**HOMBENE 3.3 QT Ceramic Baking Dish White Casserole Dish Lasagna Pan for Oven Bakeware for Baking Kitchen Decor Microwave Oven Safe Dinner Party (8.7 x 11.8)**HOMBENE DINNERWARE NOT ONLY FOR DINNER**$26.03**4.8★**▲ 110%**](https://www.amazon.com/dp/B0DXC8P6QP)
**~~View all trending →~~**
## **What buyers say about 11x7 baking pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**15%
*“Great baking dish”*
**Quality-Overall**15%
*“These pans are high quality”*
**Size-Overall**14%
*“Great Size”*
**Ease Of Cleaning**9%
*“Cleans easily”*
**Value For Money**8%
*“Good price”*
**Advertised Vs Actual Product**7%
*“As expected”*
**Cooking Experience**4%
*“Great cake pan”*
**Strength**3%
*“I find this pan sturdy”*
**Durability**3%
*“Durable and good quality”*
**Weight Heavy**2%
*“Very nice heavy duty pans”*
### **What buyers complain about **
**Size-Overall**18%
*“Lids too small”*
**Rusts/Corrodes**11%
*“Started to rust in areas after I washed it”*
**Durability**10%
*“Broken easily”*
**Quality-Overall**8%
*“The item is not well made”*
**Adhesion/Stickiness**6%
*“it sticks every time”*
**Thickness**6%
*“very thin inside”*
**Advertised Vs Actual Product**3%
*“False Advertisement”*
**Strength**3%
*“Not sturdy”*
**Non-Stick Coating**2%
*“the nonstick coating is coming off”*
**Ease Of Cleaning**2%
*“Dont use steel wool to clean”*
### **Top return reasons **
**Size-Overall**72%
**Advertised Vs Actual Product**6%
**Value For Money**5%
**Quality-Overall**3%
**Material Quality**1%
**Thickness**1%
**Rusts/Corrodes**1%
**Flatness**1%
**Color**1%
**Handle Quality**1%
## **Common questions**
- **Is 11x7 baking pan profitable to sell on Amazon United States?**
- The niche generates $65K/yr across 26 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the 11x7 baking pan niche?**
- 16 brands and 101 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in 11x7 baking pan?**
- Top complaints mined from reviews: Size-Overall, Rusts/Corrodes, Durability. The return rate is 4.7%.
- **When does demand for 11x7 baking pan peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the 11x7 baking pan niche?**
- Listings span $9.63–$38.09; the average listing price is $18.63 (sweet spot $15–$100). The average incumbent carries 1,351 reviews — the moat a new listing must climb.
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