---
title: "11x17 Picture Frame Wood — $32K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/11x17-picture-frame-wood"
last_updated: "2026-08-07T22:57:29.908Z"
locale: en
meta:
description: "Niche score 50/100 · $32K/yr market · 25K searches/yr · $19.37 avg price. A small market ($32K/yr) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 50/100 · $32K/yr market · 25K searches/yr · $19.37 avg price. A small market ($32K/yr) keeps it on the watch list. Data updated Aug 2026."
"og:title": "11x17 Picture Frame Wood — $32K/yr Amazon US Niche (2026) - Flapen"
---
# **11x17 picture frame wood**
**Worth a look**
Shows a sweet-spot price point ($19.37 avg), but a small market ($32K/yr) keeps it on the watch list.
Market size 8Growth 50Conversion 72Competition 55Returns 68Price range 79Avg price 86Brand share 52Review moat 24Quality gap 45
**Avg price**
**Great****$19.37**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.06–$46.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+20.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,995.72**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$32K**
$32K/yr · 25K searches
According to Flapen's Amazon United States niche tracking, 11x17 picture frame wood is a $32K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 50/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **11x17 picture frame wood market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$39K–$48K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#160**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **203 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 96%
**Open market**
**22%**
- Fisnish26% - upsimples19% - wallwisy13% - Picrit12% - A PLUS MAX5% - QOTIB4%
## **Demand & seasonality**
Weekly Amazon search volume, last 78 weeks — +20.7% search growth over the last 90 days.
600400Spike '25Prime Day '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/11x17-picture-frame-wood/trend)
## **Top 11x17 picture frame wood search terms**
- **11x17 wood frame**8K/yr+28.3%5.0% conv. - **11x17 picture frame wood**10K/yr+9.0%4.7% conv. - **11x17 frame wood**4K/yr+35.4%4.6% conv. - **11x17 wooden picture frame**2K/yr+16.8%1.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/11x17-picture-frame-wood/search-terms)
## **Top 11x17 picture frame wood products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$3K15%$5K20%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fisnish 11x17 Picture Frame Brown Classic Poster Frame for Horizontal or Vertical Wall Mounting 1 Pack**Fisnish**$12.18**4.4★3,543 rev](https://www.amazon.com/dp/B0F2625Y9V) [2**upsimples 11x17 Picture Frame Solid Wooden Nursery Decor 1Pack Natural**upsimples**$14.60**4.3★33 rev](https://www.amazon.com/dp/B0F1FKXSB5) [3**11x17 Oak Picture Frame Solid Oak 11x17 Poster Frame with Mat to 8x12(Openning Size is 7.5x11.5) Natural Wood 17x11 Frames for Wall (Walnut Set of 1)**wallwisy**$19.33**4.6★991 rev](https://www.amazon.com/dp/B0F9V62HYC) [4**Picrit 11x17 Picture Frame Photo Frame for Wall Mounting Display Brown**Picrit**$10.03**4.5★5,477 rev](https://www.amazon.com/dp/B0CRL9NNZR) [5**upsimples 11x17 Picture Frame Display Pictures 9x15 with Mat or 11 x 17 Without Wall Hanging Poster Frames Black 1 Pack**upsimples**$8.72**4.5★41,299 rev](https://www.amazon.com/dp/B0BQQQK8TZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Picrit 11x17 Picture Frame Natural Wood Set of 2 Solid Wood with Black Backboard Displays 8x12 with Mat or 11 x 17 Without Mat Wall Mounted Multi-Piece Wall Gallery Photo Frames for Home Decor Oak Wood Grain**Picrit**$18.90**124 rev3mo ago](https://www.amazon.com/dp/B0GBVRRPZW) [**Fisnish 11x17 Picture Frame Set of 4 Natural Solid Wood Picture Frames Display 11x17 Photos without Mat Horizontal or Vertical Wall Mounting Poster Frame Oak Wood Grain**Fisnish**$25.99**79 rev7mo ago](https://www.amazon.com/dp/B0GD68SH4W) [**Picrit 11x17 Picture Frame Set of 2 Solid Wood with Black Backboard Displays 8x12 with Mat or 11 x 17 Without Mat Wall Mounted Wall Gallery Photo Frames for Home Decor Walnut Brown Wood Grain**Picrit**$18.20**124 rev7mo ago](https://www.amazon.com/dp/B0GBW7ZN4Y) [**Picrit 11x17 Picture Frame Set of 2 Solid Wood with Black Backboard Displays 8x12 with Mat or 11 x 17 Without Mat Wall Mounted Multi-Piece Wall Gallery Photo Frames for Home Decor Black Wood Grain**Picrit**$18.67**124 rev7mo ago](https://www.amazon.com/dp/B0GBVZSYDZ) [**JCJMY 11x17 Solid Wood Picture Frame Display 9x15 with Mat or 11 x 17 without Mat Wooden 11 by 17 Photo Frame with Shatter Resistant Plexiglass for Wall Hanging 1 Pack Natural**JCJMY**$10.10**70 rev7mo ago](https://www.amazon.com/dp/B0G8HNWMDB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Picrit 11x17 Picture Frame Set of 2 Solid Wood with Black Backboard Displays 8x12 with Mat or 11 x 17 Without Mat Wall Mounted Multi-Piece Wall Gallery Photo Frames for Home Decor Black Wood Grain**Picrit**$18.67**4.4★**▲ 218%**](https://www.amazon.com/dp/B0GBVZSYDZ) [**Picrit 11x17 Picture Frame Set of 2 Solid Wood with Black Backboard Displays 8x12 with Mat or 11 x 17 Without Mat Wall Mounted Wall Gallery Photo Frames for Home Decor Walnut Brown Wood Grain**Picrit**$18.20**4.4★**▲ 213%**](https://www.amazon.com/dp/B0GBW7ZN4Y) [**Picrit 11x17 Picture Frame Natural Wood Set of 2 Solid Wood with Black Backboard Displays 8x12 with Mat or 11 x 17 Without Mat Wall Mounted Multi-Piece Wall Gallery Photo Frames for Home Decor Oak Wood Grain**Picrit**$18.90**4.4★**▲ 207%**](https://www.amazon.com/dp/B0GBVRRPZW) [**Fisnish 11x17 Picture Frame Set of 4 Natural Solid Wood Picture Frames Display 11x17 Photos without Mat Horizontal or Vertical Wall Mounting Poster Frame Oak Wood Grain**Fisnish**$25.99**4.4★**▲ 199%**](https://www.amazon.com/dp/B0GD68SH4W) [**JCJMY 11x17 Solid Wood Picture Frame Display 9x15 with Mat or 11 x 17 without Mat Wooden 11 by 17 Photo Frame with Shatter Resistant Plexiglass for Wall Hanging 1 Pack Natural**JCJMY**$10.10**4.6★**▲ 119%**](https://www.amazon.com/dp/B0G8HNWMDB)
**~~View all trending →~~**
## **What buyers say about 11x17 picture frame wood**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**40%
*“Beautiful frame”*
**Quality-Overall**15%
*“Wellmade”*
**Value For Money**8%
*“Great quality and reasonable price”*
**Advertised Vs Actual Product**7%
*“Better than expected”*
**Strength**4%
*“are pretty sturdy”*
**Weight Light**3%
*“The frames are very lightweight”*
**Size-Overall**2%
*“Perfect Fit”*
**Ease Of Use**2%
*“easy to use”*
**Assembly/Installation**2%
*“Very easy to hang as well”*
**Material Quality**2%
*“well made, and has real glass instead of plastic”*
### **What buyers complain about **
**Frame Quality**25%
*“Frame arrived cracked”*
**Quality-Overall**18%
*“Poor quality control”*
**Size-Overall**11%
*“Size not as advertised”*
**Material Quality**7%
*“Cheap materials”*
**Strength**5%
*“Cheap, flimsy”*
**Advertised Vs Actual Product**3%
*“The product is not as described”*
**Defective Material/Parts**3%
*“Item arrived broken”*
**Value For Money**3%
*“it was cheap”*
**Durability**2%
*“Broke as soon as I opened it”*
**Scratch Resistance**2%
*“Arrived with scratches”*
### **Top return reasons **
**Frame Quality**58%
**Size-Overall**22%
**Material Quality**3%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**3%
**Quality-Overall**2%
**Color**2%
**Wood Quality**1%
**Value For Money**1%
**Scratch Resistance**1%
## **Common questions**
- **Is 11x17 picture frame wood profitable to sell on Amazon United States?**
- The niche generates $32K/yr across 25 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +20.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the 11x17 picture frame wood niche?**
- 16 brands and 22 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in 11x17 picture frame wood?**
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Size-Overall. The return rate is 2.3%.
- **When does demand for 11x17 picture frame wood peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the 11x17 picture frame wood niche?**
- Listings span $7.06–$46.62; the average listing price is $19.37 (sweet spot $15–$100). The average incumbent carries 5,996 reviews — the moat a new listing must climb.
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