---
title: "11x17 Gold Frame — $41K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/11x17-gold-frame"
last_updated: "2026-08-09T02:26:40.026Z"
locale: en
meta:
description: "Niche score 53/100 · $41K/yr market · 29K searches/yr · $19.94 avg price. A small market ($41K/yr) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 53/100 · $41K/yr market · 29K searches/yr · $19.94 avg price. A small market ($41K/yr) keeps it on the watch list. Data updated Aug 2026."
"og:title": "11x17 Gold Frame — $41K/yr Amazon US Niche (2026) - Flapen"
---
# **11x17 gold frame**
**Worth a look**
Shows a sweet-spot price point ($19.94 avg), but a small market ($41K/yr) keeps it on the watch list.
Market size 10Growth 48Conversion 76Competition 65Returns 36Price range 80Avg price 87Brand share 84Review moat 28Quality gap 52
**Avg price**
**Great****$19.94**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$8.48–$42.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+18.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,716.19**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$41K**
$41K/yr · 29K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, 11x17 gold frame is a $41K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Aug. Verdict: Worth a look — 53/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **11x17 gold frame market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$60K–$80K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#330**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **243 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**51%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 92%
**Open market**
**42%**
- HappyHapi17% - upsimples11% - VIOLABBEY8% - Lawrence Frames8% - RUN HELIX7% - Homeforia7%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +18.4% search growth over the last 90 days.
900700Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/11x17-gold-frame/trend)
## **Top 11x17 gold frame search terms**
- **11x17 gold frame**11K/yr+19.9%7.3% conv. - **11x17 picture frame gold**11K/yr+27.6%9.2% conv. - **11x17 gold picture frame**4K/yr-7.8%6.5% conv. - **11x17 frame gold**4K/yr+24.8%7.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/11x17-gold-frame/search-terms)
## **Top 11x17 gold frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$6K20%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HappyHapi 11x17 Picture Frame Gold for Wall Mounting 1 Pack**HappyHapi**$9.44**4.6★219 rev](https://www.amazon.com/dp/B0DHWR365C) [2**Lawrence 536217 11x17 Sutter Burnished Gold Picture Frame**Lawrence Frames**$25.43**4.8★9,527 rev](https://www.amazon.com/dp/B01M2ZFKZI) [3**RUN HELIX 11x17 Picture Frame for 11by17 Poster Photo Canvas Certificate Black High Transparent Poster Frame Wall Desktop Horizontal Vertical 11 x 17 Gold**RUN HELIX**$8.48**4.5★2,798 rev](https://www.amazon.com/dp/B0CRCZ11G5) [4**VIOLABBEY 11x17 Picture Frame Gold Vintage Frames Ornate without Mat**VIOLABBEY**$21.83**4.4★199 rev](https://www.amazon.com/dp/B0FDPKSVW6) [5**upsimples 11x17 Picture Frame Vintage Frames Decor 1Pack Gold**upsimples**$21.07**4.3★472 rev](https://www.amazon.com/dp/B0GQXHZSY5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Veleclo 11x17 Picture Frame for Wall Display 11x17 Gold Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 17 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack**Veleclo**$10.00**47 rev4mo ago](https://www.amazon.com/dp/B0GS6T4GPL) [**upsimples 11x17 Picture Frame Vintage Frames Decor 1Pack Gold**upsimples**$21.07**472 rev5mo ago](https://www.amazon.com/dp/B0GQXHZSY5) [**Picrit 11x17 Antique Gold Bronze Picture Frame Shatterproof Cover 1 Pack**Picrit**$38.25**49 rev6mo ago](https://www.amazon.com/dp/B0GK1DCY5K) [**KTKDE 11x17 Picture Frame Set of 2 Ornate Vintage Gold Poster Frames with 11 x 17 Antique Photo Frame for Rustic Gold frame Wall Decor Display Retro Home Decor best gift**KTKDE**$33.09**80 rev9mo ago](https://www.amazon.com/dp/B0FXX42JMF) [**Picrit 11x17 Picture Frame Photo Frame for Wall Mounting Display Gold**Picrit**$9.89**5,477 rev10mo ago](https://www.amazon.com/dp/B0FSKT9KF1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Veleclo 11x17 Picture Frame for Wall Display 11x17 Gold Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 17 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack**Veleclo**$10.00**4.3★**▲ 274%**](https://www.amazon.com/dp/B0GS6T4GPL) [**upsimples 11x17 Picture Frame Vintage Frames Decor 1Pack Gold**upsimples**$21.07**4.3★**▲ 272%**](https://www.amazon.com/dp/B0GQXHZSY5) [**Picrit 11x17 Antique Gold Bronze Picture Frame Shatterproof Cover 1 Pack**Picrit**$38.25**4.4★**▲ 249%**](https://www.amazon.com/dp/B0GK1DCY5K) [**Picrit 11x17 Picture Frame Photo Frame for Wall Mounting Display Gold**Picrit**$9.89**4.5★**▲ 156%**](https://www.amazon.com/dp/B0FSKT9KF1) [**GULETHUN 11x17 Frame Transitional Modern Design Picture Frames 11 by 17 Rustic Poster Frame for Home Decor Gold Vintage Photo Frame Horizontal or Vertical Display Choose Size & Color**GULETHUN**$31.17**4.4★**▲ 117%**](https://www.amazon.com/dp/B0DR81G4V3)
**~~View all trending →~~**
## **What buyers say about 11x17 gold frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**37%
*“Beautiful Frame”*
**Value For Money**23%
*“Worth it”*
**Quality-Overall**7%
*“Beautiful Quality”*
**Size-Overall**6%
*“Great size”*
**Advertised Vs Actual Product**5%
*“IS as advertised”*
**Ease Of Use**3%
*“Easy to use”*
**Durability**2%
*“Very durable”*
**Gifting Purpose**2%
*“They were a gift”*
**Strength**2%
*“Sturdy and easy to frame the image”*
**Weight Light**1%
*“Light weight”*
### **What buyers complain about **
**Quality-Overall**16%
*“Super cheap quality”*
**Frame Quality**16%
*“Frame broke”*
**Value For Money**15%
*“they look expensive even though they were not”*
**Material Quality**10%
*“Materials are cheap”*
**Ease Of Use**8%
*“The film is hard to get off”*
**Advertised Vs Actual Product**8%
*“Not the size its claims”*
**Strength**4%
*“Very fragile”*
**Scratch Resistance**3%
*“it came with a small scratch”*
**Thickness**2%
*“more like a very thin plexiglass”*
### **Top return reasons **
**Frame Quality**55%
**Size-Overall**22%
**Color**4%
**Quality-Overall**3%
**Defective Material/Parts**2%
**Functionality-Overall**2%
**Value For Money**2%
**Advertised Vs Actual Product**2%
**Display Colors**2%
**Material Quality**1%
## **Common questions**
- **Is 11x17 gold frame profitable to sell on Amazon United States?**
- The niche generates $41K/yr across 26 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the 11x17 gold frame niche?**
- 20 brands and 28 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in 11x17 gold frame?**
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Value For Money. The return rate is 4.1%.
- **When does demand for 11x17 gold frame peak?**
- Demand peaks in Aug; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the 11x17 gold frame niche?**
- Listings span $8.48–$42.71; the average listing price is $19.94 (sweet spot $15–$100). The average incumbent carries 3,716 reviews — the moat a new listing must climb.
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