---
title: "11x17 Frame — $2.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/11x17-frame"
last_updated: "2026-08-08T23:04:03.743Z"
locale: en
meta:
description: "Niche score 54/100 · $2.2M/yr market. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 54/100 · $2.2M/yr market. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Aug 2026."
"og:title": "11x17 Frame — $2.2M/yr Amazon US Niche (2026) - Flapen"
---
# **11x17 frame**
**Worth a look**
Shows a $2.2M/yr market, but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Market size 95Growth 38Conversion 95Competition 21Returns 74Price range 60Avg price 54Brand share 19Review moat 19Quality gap 53
**Market size**
**Incredible****$2.2M**
$2.2M/yr · 1.5M searches
**Conversion**
**Great****11.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$7.06–$26.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.50**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+10.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****14,532.33**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 11x17 frame is a $2.2M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 54/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **11x17 frame market data**
- **Units sold / yr**
- **200K–250K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$2.5M–$3.1M**
- units × avg price
- **Conversion rate**
- **11.9%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**4%**
- upsimples63% - LaVie Home14% - A PLUS MAX6% - Picrit5% - Fisnish4% - Veleclo4% - Open — no brand owns it (1 brand, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.1% search growth over the last 90 days.
35K25KHoliday '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/11x17-frame/trend)
## **Top 11x17 frame search terms**
- **11x17 picture frame**697K/yr+9.0%9.6% conv. - **11x17 frame**229K/yr+19.6%8.7% conv. - **11 x 17 frame**129K/yr+12.1%10.7% conv. - **17x11 picture frame**73K/yr+11.7%13.9% conv. - **11x17 poster frame**67K/yr+6.1%9.9% conv. - **11 x 17 picture frame**40K/yr+5.4%8.4% conv. - **17 x 11 picture frame**30K/yr+13.6%12.8% conv. - **frame 11x17**28K/yr+11.1%10.0% conv. - **11x17**26K/yr+1.1%2.9% conv. - **17x11 frame**20K/yr+20.5%11.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/11x17-frame/search-terms)
## **Top 11x17 frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$223K20%$447K30%$670K40%$893K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**upsimples 11x17 Picture Frame Display Pictures 9x15 with Mat or 11 x 17 Without Wall Hanging Poster Frames Black 1 Pack**upsimples**$8.72**4.5★41,299 rev](https://www.amazon.com/dp/B0BQQQK8TZ) [2**LaVie Home 11x17 Picture Frame for Wall Display 11x17 Black Picture Frame with HD Plexiglas 11 x 17 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection**LaVie Home**$8.57**4.4★6,741 rev](https://www.amazon.com/dp/B0D4LZYRJ9) [3**upsimples 11x17 Picture Frame Set of 5 Display Pictures 9x15 with Mat or 11 x 17 Without Wall Gallery Poster Frames Black**upsimples**$26.96**4.6★72,210 rev](https://www.amazon.com/dp/B07Z4PVDSC) [4**upsimples 11x17 Picture Frame Black 3 Pack Scratch-Proof 11 x 17 Poster Frames for Photo Gallery - Slide-In Strips Horizontal or Vertical Wall Mounting**upsimples**$15.86**4.2★7,650 rev](https://www.amazon.com/dp/B0C538BYYG) [5**A PLUS MAX 11x17 Picture Frame Black Light Weight Wall Mount**A PLUS MAX**$7.77**4.3★5,940 rev](https://www.amazon.com/dp/B0DB71H488)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Veleclo 11x17 Picture Frame for Wall Display 11x17 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 17 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack**Veleclo**$7.98**1,411 rev12mo ago](https://www.amazon.com/dp/B0FL7MDBT3) [**Fisnish 11x17 Picture Frame Brown Classic Poster Frame for Horizontal or Vertical Wall Mounting 1 Pack**Fisnish**$12.18**3,543 rev1y ago](https://www.amazon.com/dp/B0F2625Y9V) [**upsimples 11x17 Picture Frame Solid Wooden Nursery Decor 1Pack Natural**upsimples**$14.60**33 rev1y ago](https://www.amazon.com/dp/B0F1FKXSB5) [**LaVie Home 11x17 Picture Frame 2 pack Display Pictures 11 x 17 Poster Frame 11x17 Black Photo Frame with HD Plexiglass Display Frame for Vertical or Horizontal Classic Collection**LaVie Home**$14.83**3,114 rev1y ago](https://www.amazon.com/dp/B0DLL11B5L) [**upsimples 11x17 Picture Frame Wall Gallery Photo Frames with Engineered Wood Black 1 Pack**upsimples**$7.06**2,555 rev1y ago](https://www.amazon.com/dp/B0DJW26NS5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**A PLUS MAX 11x17 Picture Frame Black Light Weight Wall Mount**A PLUS MAX**$7.77**4.3★**▲ 135%**](https://www.amazon.com/dp/B0DB71H488) [**Veleclo 11x17 Picture Frame for Wall Display 11x17 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 17 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack**Veleclo**$7.98**4.4★**▲ 50%**](https://www.amazon.com/dp/B0FL7MDBT3) [**Americanflat 11x17 Picture Frame with Shatter-Resistant Glass - Signature Collection - Gallery-Style Frames Made of Engineered Wood - Photo Frame for Wall Display - Black**Americanflat**$17.78**4.6★**▲ 23%**](https://www.amazon.com/dp/B015QAN15E) [**upsimples 11x17 Picture Frame Black 3 Pack Scratch-Proof 11 x 17 Poster Frames for Photo Gallery - Slide-In Strips Horizontal or Vertical Wall Mounting**upsimples**$15.86**4.2★**▲ 20%**](https://www.amazon.com/dp/B0C538BYYG) [**LaVie Home 11x17 Picture Frame for Wall Display 11x17 Black Picture Frame with HD Plexiglas 11 x 17 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection**LaVie Home**$8.57**4.4★**▲ 12%**](https://www.amazon.com/dp/B0D4LZYRJ9)
**~~View all trending →~~**
## **What buyers say about 11x17 frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**35%
*“Fantastic frames”*
**Value For Money**13%
*“Good for the price”*
**Quality-Overall**11%
*“Wellmade”*
**Advertised Vs Actual Product**8%
*“Does the job”*
**Size-Overall**5%
*“Perfect Fit”*
**Strength**4%
*“Very sturdy”*
**Weight Light**3%
*“Light and functional”*
**Ease Of Use**3%
*“Easy to use”*
**Assembly/Installation**2%
*“Quick assembly and look great”*
**Image/Picture Clarity**2%
*“This fit the picture perfectly”*
### **What buyers complain about **
**Frame Quality**25%
*“Cheap Frame”*
**Quality-Overall**19%
*“Seems like it was a quality control issue when it was made”*
**Size-Overall**9%
*“Incorrect size”*
**Material Quality**7%
*“Cheap materials”*
**Strength**6%
*“Cheap, flimsy”*
**Defective Material/Parts**3%
*“One of the plastic pieces had a slice in one of the corners”*
**Value For Money**3%
*“it was cheap”*
**Assembly/Installation**2%
*“it being installed not centered”*
**Durability**2%
*“Broke as soon as I opened it”*
**Scratch Resistance**1%
*“Arrived with scratches”*
### **Top return reasons **
**Frame Quality**60%
**Size-Overall**23%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**3%
**Material Quality**2%
**Quality-Overall**2%
**Value For Money**1%
**Scratch Resistance**1%
**Wood Quality**1%
**Color**1%
## **Common questions**
- **Is 11x17 frame profitable to sell on Amazon United States?**
- The niche generates $2.2M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the 11x17 frame niche?**
- 7 brands and 12 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in 11x17 frame?**
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Size-Overall. The return rate is 2.0%.
- **When does demand for 11x17 frame peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the 11x17 frame niche?**
- Listings span $7.06–$26.96; the average listing price is $12.50 (sweet spot $15–$100). The average incumbent carries 14,532 reviews — the moat a new listing must climb.
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