---
title: "11x17 Frame with Mat — $60K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/11x17-frame-with-mat"
last_updated: "2026-08-09T03:38:40.434Z"
locale: en
meta:
description: "Niche score 42/100 · $60K/yr market · 41K searches/yr · $27.67 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 42/100 · $60K/yr market · 41K searches/yr · $27.67 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "11x17 Frame with Mat — $60K/yr Amazon US Niche (2026) - Flapen"
---
# **11x17 frame with mat**
**Skip it**
A small market ($60K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 37Conversion 60Competition 33Returns 73Price range 83Avg price 95Brand share 35Review moat 23Quality gap 23
**Avg price**
**Incredible****$27.67**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.72–$51.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+9.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,948.95**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$60K**
$60K/yr · 41K searches
According to Flapen's Amazon United States niche tracking, 11x17 frame with mat is a $60K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **11x17 frame with mat market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$69K–$83K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#316**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **207 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 99%
**Open market**
**12%**
- Americanflat35% - upsimples27% - Golden State Art10% - Homeforia7% - Husteria5% - wallwisy4% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.7% search growth over the last 90 days.
3K2KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/11x17-frame-with-mat/trend)
## **Top 11x17 frame with mat search terms**
- **11x17 matted frame**14K/yr+24.0%3.8% conv. - **11x17 mat**7K/yr-0.6%1.5% conv. - **frame matted to 11x17**6K/yr+13.2%4.4% conv. - **matted to 11x17 picture frame**4K/yr+11.7%5.9% conv. - **11x17 matted picture frame**6K/yr-24.6%5.3% conv. - **frame for 11x17 print with mat**4K/yr+26.1%6.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/11x17-frame-with-mat/search-terms)
## **Top 11x17 frame with mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Americanflat 13x19 Poster Frame - Matted to 11x17 - Black**Americanflat**$18.76**4.5★4,889 rev](https://www.amazon.com/dp/B0BW4T2981) [2**upsimples 13x19 Picture Frame Display Pictures 11x17 with Mat or 13 x 19 Without Wall Hanging Poster Frames Black 1 Pack**upsimples**$19.34**4.5★41,299 rev](https://www.amazon.com/dp/B0BQR26S2T) [3**Americanflat 12x18 Poster Frame - Matted to 11x17 - Black**Americanflat**$17.88**4.5★4,889 rev](https://www.amazon.com/dp/B0BW4QDW8P) [4**upsimples 12x18 Picture Frame Display Pictures 11x17 with Mat or 12 x 18 Without Wall Hanging Poster Frames Black 1 Pack**upsimples**$19.60**4.5★41,299 rev](https://www.amazon.com/dp/B0BQQC3FTX) [5**Husteria 12x18 Frame Solid Walnut Wood Poster Frame with Mat for 11x17 or 12x18 without Mat Rounded Corner Walnut Wooden Frame Gallery Wall Frames for Art Horizontal or Vertical Wall Mounting**Husteria**$42.63**4.7★78 rev](https://www.amazon.com/dp/B0DLFNZB6C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Xenoluma 11x17 Black Picture Frame with 9x15 Mat - Shatter Resistant HD Plexiglass Wall Mount Vertical Horizontal Display Gallery Poster Photo Frame 1 Pack**Xenoluma**$15.08**39 rev6mo ago](https://www.amazon.com/dp/B0GKPLMCBW) [**15 Pack White Picture Mats 11x17 for 9x15 Photos Bevel Cut**Prudiut**$12.45**878 rev7mo ago](https://www.amazon.com/dp/B0GBX5HS7F) [**15 Pack 11x17 Picture Mats for 9x15 Photos Mixed Colors Bevel Cut**Prudiut**$12.50**739 rev7mo ago](https://www.amazon.com/dp/B0GBWFZ9QK) [**Oak Wood Picture Frames 13x19 with Mat 11x17 - Natural Solid Wood Poster Art Photo Frame Wall Hanging**WOOD SIDE ORBIS**$29.35**361 rev1y ago](https://www.amazon.com/dp/B0FGB3JHFS) [**LAUBO2 Real Black Walnut Wood 11x17 Large Picture Frame with Reinforced Wood Back - Matted to 8x12 Wall & Tabletop Display Gift**LAUBO2**$36.44**92 rev1y ago](https://www.amazon.com/dp/B0F9YB85CC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Xenoluma 11x17 Black Picture Frame with 9x15 Mat - Shatter Resistant HD Plexiglass Wall Mount Vertical Horizontal Display Gallery Poster Photo Frame 1 Pack**Xenoluma**$15.08**4.7★**▲ 243%**](https://www.amazon.com/dp/B0GKPLMCBW) [**15 Pack White Picture Mats 11x17 for 9x15 Photos Bevel Cut**Prudiut**$12.45**4.6★**▲ 133%**](https://www.amazon.com/dp/B0GBX5HS7F) [**Homeforia 13x19 Frame Natural Wood Mortise & Tenon Light Oak 13 x 19 Picture Frames with Mat 11 by 17 for Wall 13by19 Wooden Poster Frame Matted to 11x17 inch Art Tempered Glass Wall Kit Set of 1**Homeforia**$51.35**4.9★**▲ 122%**](https://www.amazon.com/dp/B0DRW16XNG) [**Oak Wood Picture Frames 13x19 with Mat 11x17 - Natural Solid Wood Poster Art Photo Frame Wall Hanging**WOOD SIDE ORBIS**$29.35**4.5★**▲ 103%**](https://www.amazon.com/dp/B0FGB3JHFS) [**15 Pack 11x17 Picture Mats for 9x15 Photos Mixed Colors Bevel Cut**Prudiut**$12.50**4.7★**▲ 84%**](https://www.amazon.com/dp/B0GBWFZ9QK)
**~~View all trending →~~**
## **What buyers say about 11x17 frame with mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**39%
*“Decent Frame For The Price”*
**Quality-Overall**12%
*“Just as described- good price point-solid well made”*
**Advertised Vs Actual Product**10%
*“Better than expected”*
**Value For Money**9%
*“Good price”*
**Size-Overall**3%
*“It's a perfect fit”*
**Strength**3%
*“are pretty sturdy”*
**Weight Light**2%
*“Lightweight and true to size”*
**Assembly/Installation**2%
*“easy to disassemble”*
**Material Quality**2%
*“Material is also great”*
**Wood Quality**1%
*“Awesome wood Frame - color is exactly pictured - would buy again”*
### **What buyers complain about **
**Frame Quality**22%
*“This whole frame was made of plastic”*
**Quality-Overall**18%
*“It is extremely cheap quality”*
**Material Quality**8%
*“Made Entirely of Cheap Plastic”*
**Size-Overall**7%
*“inaccurate mat sizes”*
**Value For Money**6%
*“I knew these were cheap”*
**Strength**4%
*“Very flimsy”*
**Scratch Resistance**3%
*“Arrived with scratches”*
**Advertised Vs Actual Product**2%
*“Incorrect measurements. Advertised as 11x17 but its 13 by 17.5. Do not buy these.”*
**Defective Material/Parts**2%
*“Arrived with cracks it the plastic that covers the photo”*
**Thin**2%
*“Too thin”*
### **Top return reasons **
**Frame Quality**54%
**Size-Overall**26%
**Advertised Vs Actual Product**4%
**Material Quality**3%
**Quality-Overall**2%
**Defective Material/Parts**2%
**Value For Money**1%
**Color**1%
**Scratch Resistance**1%
**Functionality-Overall**1%
## **Common questions**
- **Is 11x17 frame with mat profitable to sell on Amazon United States?**
- The niche generates $60K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the 11x17 frame with mat niche?**
- 11 brands and 15 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in 11x17 frame with mat?**
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 2.1%.
- **When does demand for 11x17 frame with mat peak?**
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the 11x17 frame with mat niche?**
- Listings span $8.72–$51.35; the average listing price is $27.67 (sweet spot $15–$100). The average incumbent carries 7,949 reviews — the moat a new listing must climb.
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