---
title: "11x17 Frame White — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/11x17-frame-white"
last_updated: "2026-08-09T04:27:06.137Z"
locale: en
meta:
description: "Niche score 48/100 · $39K/yr market · 16K searches/yr · $16.35 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 48/100 · $39K/yr market · 16K searches/yr · $16.35 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "11x17 Frame White — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **11x17 frame white**
**Skip it**
A small market ($39K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 47Conversion 97Competition 38Returns 69Price range 75Avg price 78Brand share 46Review moat 22Quality gap 42
**Conversion**
**Incredible****15.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.35**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.67–$33.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+17.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****8,922**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$39K**
$39K/yr · 16K searches
According to Flapen's Amazon United States niche tracking, 11x17 frame white is a $39K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Aug. Verdict: Skip it — 48/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **11x17 frame white market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$41K–$49K**
- units × avg price
- **Conversion rate**
- **15.2%**
- **Avg BSR**
- **#214**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **17.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **210 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**16%**
- upsimples26% - Americanflat16% - LaVie Home15% - PEALSN12% - FIXSMITH9% - Picrit6% - Open — no brand owns it (7 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +17.4% search growth over the last 90 days.
450350Holiday '24Spike '25Prime Day '25Black Friday '25 seasonDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/11x17-frame-white/trend)
## **Top 11x17 frame white search terms**
- **11x17 picture frame white**8K/yr+25.1%11.9% conv. - **11x17 white frame**5K/yr+9.9%11.1% conv. - **11x17 frame white**3K/yr+9.9%12.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/11x17-frame-white/search-terms)
## **Top 11x17 frame white products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$12K40%$16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**upsimples 11x17 Picture Frame Display Pictures 9x15 with Mat or 11 x 17 Without Wall Hanging Poster Frames White 1 Pack**upsimples**$9.64**4.5★41,299 rev](https://www.amazon.com/dp/B0C5JCTQKR) [2**LaVie Home 11x17 Picture Frame for Wall Display 11x17 White Picture Frame with HD Plexiglas 11 x 17 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection**LaVie Home**$8.84**4.4★6,741 rev](https://www.amazon.com/dp/B0D4LGZ8HX) [3**Americanflat 11x17 Picture Frame with Shatter-Resistant Glass - Signature Collection - Gallery-Style Frames Made of Engineered Wood - Photo Frame for Wall Display - White**Americanflat**$17.89**4.6★24,415 rev](https://www.amazon.com/dp/B08Y989V46) [4**FIXSMITH 11x17 Picture Frame White Set of 2 Photo Frame with HD Plexiglass Display Pictures 9x15 with Mat or 11x17 Without Mat White Picture Frames Collage Wall Decor Gallary Wall Frame**FIXSMITH**$13.86**4.3★2,122 rev](https://www.amazon.com/dp/B0FNVZD7TX) [5**PEALSN 11x17 Picture Frame Display Pictures 8 x 12 with Mat White.**PEALSN**$8.67**4.4★5,277 rev](https://www.amazon.com/dp/B0C9LWS9GL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**A PLUS MAX 11x17 Picture Frame White Light Weight Wall Mount**A PLUS MAX**$9.24**5,940 rev6mo ago](https://www.amazon.com/dp/B0GHQPDRCH) [**Veleclo 11x17 Picture Frame for Wall Display 11x17 White Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 17 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack**Veleclo**$10.68**1,411 rev9mo ago](https://www.amazon.com/dp/B0FY79SPMK) [**FIXSMITH 11x17 Picture Frame White Set of 2 Photo Frame with HD Plexiglass Display Pictures 9x15 with Mat or 11x17 Without Mat White Picture Frames Collage Wall Decor Gallary Wall Frame**FIXSMITH**$13.86**2,122 rev11mo ago](https://www.amazon.com/dp/B0FNVZD7TX) [**FIXSMITH 11x17 Picture Frame White Set of 4 Photo Frame with HD Plexiglass Display Pictures 9x15 with Mat or 11x17 Without Mat White Picture Frames Collage Wall Decor Gallary Wall Frame**FIXSMITH**$23.14**1,262 rev11mo ago](https://www.amazon.com/dp/B0FNVY8CTV) [**Fisnish 11x17 Picture Frame White Classic Poster Frame for Horizontal or Vertical Wall Mounting 1 Pack**Fisnish**$11.01**3,543 rev1y ago](https://www.amazon.com/dp/B0FFLXT6Y4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**A PLUS MAX 11x17 Picture Frame White Light Weight Wall Mount**A PLUS MAX**$9.24**4.3★**▲ 274%**](https://www.amazon.com/dp/B0GHQPDRCH) [**LaVie Home 11x17 Picture Frame for Wall Display 11x17 White Picture Frame with HD Plexiglas 11 x 17 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection**LaVie Home**$8.84**4.4★**▲ 199%**](https://www.amazon.com/dp/B0D4LGZ8HX) [**RUN HELIX 11x17 Picture Frame for 11by17 Poster Photo Canvas Certificate Black High Transparent Poster Frame Wall Desktop Horizontal Vertical 11 x 17 White**RUN HELIX**$8.78**4.5★**▲ 161%**](https://www.amazon.com/dp/B0CRD3L75X) [**Americanflat 11x17 Picture Frame 2-Pack - Matted to 8x12 - White**Americanflat**$16.60**4.5★**▲ 137%**](https://www.amazon.com/dp/B0BPN2ZR8B) [**Fisnish 11x17 Picture Frame White Classic Poster Frame for Horizontal or Vertical Wall Mounting 1 Pack**Fisnish**$11.01**4.4★**▲ 135%**](https://www.amazon.com/dp/B0FFLXT6Y4)
**~~View all trending →~~**
## **What buyers say about 11x17 frame white**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**48%
*“Nice frame”*
**Advertised Vs Actual Product**12%
*“Gets the job done”*
**Quality-Overall**11%
*“Good quality”*
**Value For Money**8%
*“Great quality and reasonable price”*
**Size-Overall**4%
*“Perfect fit”*
**Material Quality**3%
*“the material in back which supports the pic is very soft”*
**Strength**2%
*“are pretty sturdy”*
**Shape/Style**1%
*“Nice and elegant”*
**Assembly/Installation**1%
*“Simple to install the picture”*
**Design-Overall**1%
*“beautiful design”*
### **What buyers complain about **
**Frame Quality**25%
*“worst picture frame ever”*
**Quality-Overall**15%
*“cheaply made, breaks easily- spend a little more for higher quality”*
**Material Quality**9%
*“its cheap flimsy plastic”*
**Size-Overall**7%
*“Wrong size”*
**Advertised Vs Actual Product**7%
*“Inaccurate description - not for 8x10”*
**Strength**4%
*“Very flimsy and not well made”*
**Defective Material/Parts**4%
*“Arrived with cracks it the plastic that covers the photo”*
**Scratch Resistance**4%
*“Arrived with scratches”*
**Value For Money**4%
*“I knew these were cheap”*
**Moist/Dry**2%
*“Was soaking wet INSIDE the plastic wrapping”*
### **Top return reasons **
**Frame Quality**56%
**Size-Overall**26%
**Advertised Vs Actual Product**3%
**Material Quality**3%
**Defective Material/Parts**2%
**Quality-Overall**2%
**Scratch Resistance**1%
**Value For Money**1%
**Color**1%
**Functionality-Overall**1%
## **Common questions**
- **Is 11x17 frame white profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the 11x17 frame white niche?**
- 13 brands and 19 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in 11x17 frame white?**
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 2.3%.
- **When does demand for 11x17 frame white peak?**
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the 11x17 frame white niche?**
- Listings span $8.67–$33.65; the average listing price is $16.35 (sweet spot $15–$100). The average incumbent carries 8,922 reviews — the moat a new listing must climb.
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