---
title: "11x16 Picture Frame — $122K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/11x16-picture-frame"
last_updated: "2026-08-08T02:19:01.771Z"
locale: en
meta:
description: "Niche score 47/100 · $122K/yr market · 116K searches/yr · $14.11 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 47/100 · $122K/yr market · 116K searches/yr · $14.11 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "11x16 Picture Frame — $122K/yr Amazon US Niche (2026) - Flapen"
---
# **11x16 picture frame**
**Skip it**
A deep review moat (5,020 avg reviews) — this niche doesn't clear our bar today.
Market size 28Growth 32Conversion 77Competition 54Returns 48Price range 69Avg price 68Brand share 53Review moat 24Quality gap 43
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$7.59–$31.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.11**
avg listing price — sweet spot $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+5.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$122K**
$122K/yr · 116K searches
**Review moat**
**Bad****5,019.96**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 11x16 picture frame is a $122K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 47/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **11x16 picture frame market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$141K–$176K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#392**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 96%
**Open market**
**22%**
- JCJMY31% - QOTIB14% - Veleclo14% - LaVie Home8% - SESEAT7% - Fxojyvo5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.8% search growth over the last 90 days.
3K2KBlack Friday '24Holiday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/11x16-picture-frame/trend)
## **Top 11x16 picture frame search terms**
- **11x16 picture frame**49K/yr+2.2%7.3% conv. - **11x16 frame**22K/yr+17.7%5.8% conv. - **11 x 16 frame**15K/yr+9.5%7.1% conv. - **16x11 picture frame**11K/yr+2.3%9.7% conv. - **16x11 frame**5K/yr+5.7%7.3% conv. - **16 x 11 picture frame**5K/yr-12.9%8.5% conv. - **frame 11x16**3K/yr+10.5%7.4% conv. - **picture frames 11x16**3K/yr+4.7%4.6% conv. - **11x16**2K/yr+14.8%5.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/11x16-picture-frame/search-terms)
## **Top 11x16 picture frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$37K40%$49K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JCJMY 11x16 Picture Frame Black for Wall Hanging Wall Mounting Horizontally or Vertically 11 x 16 Wall Gallery Poster Photo Frame with Shatter Resistant Plexiglass Black**JCJMY**$8.40**4.5★11,068 rev](https://www.amazon.com/dp/B0CLHBZ9MN) [2**Veleclo 11x16 Picture Frame for Wall Display 11x16 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 16 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack**Veleclo**$8.84**4.4★1,411 rev](https://www.amazon.com/dp/B0F9B3WCZ1) [3**QOTIB 11x16 Picture Frame Deep Brown for Wall Hanging Wood 11 x 16 Frame Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack**QOTIB**$9.78**4.3★1,645 rev](https://www.amazon.com/dp/B0DYJZ23K3) [4**QOTIB 11x16 Picture Frame Black for Wall Hanging Wood 11 x 16 Frame Photo Frame for Wall Horizontally or Vertically Black 1 Pack**QOTIB**$7.86**4.5★761 rev](https://www.amazon.com/dp/B0DJSYLVP9) [5**LaVie Home 11x16 Picture Frame for Wall Display 11x16 Black Picture Frame with HD Plexiglas 11 x 16 Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection**LaVie Home**$8.35**4.4★6,741 rev](https://www.amazon.com/dp/B0D4LPVJ52)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Veleclo 11x16 Picture Frame for Wall Display 11x16 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 16 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack**Veleclo**$9.52**111 rev4mo ago](https://www.amazon.com/dp/B0GT825NQK) [**SESEAT 11x16 Picture Frame Rustic Brown Display Pictures for Wall 1 Pack**SESEAT**$7.59**6,275 rev11mo ago](https://www.amazon.com/dp/B0FNR2SY11) [**LUCKYLIFE 11x16 Picture Frame Natural Solid Wooden Photo Frames for Wall Display 1 Pack**LUCKYLIFE**$8.63**274 rev11mo ago](https://www.amazon.com/dp/B0FNM7B8LM) [**HEYTUYA 11x16 Picture Frame Black for Wall Hanging 11 x 16 Frame Wall Gallery Photo Frame with Shatter Resistant Plexiglass Black**HEYTUYA**$8.12**1,059 rev12mo ago](https://www.amazon.com/dp/B0FL6YZYL5) [**Veleclo 11x16 Picture Frame for Wall Display 11x16 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 16 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack**Veleclo**$8.84**1,411 rev1y ago](https://www.amazon.com/dp/B0F9B3WCZ1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Veleclo 11x16 Picture Frame for Wall Display 11x16 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 16 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack**Veleclo**$9.52**4.4★**▲ 309%**](https://www.amazon.com/dp/B0GT825NQK) [**Natural Homi 11x16 Picture Frame Solid Oak Wood 11x16 Photo Frame With Walnut Color Finished Tempered Real Glass 11 by 16 Wooden Frames with No Mat 16x11 Picture Frames for Wall or Tabletop Display**Natural Homi**$31.29**4.5★**▲ 120%**](https://www.amazon.com/dp/B0F1MT14G4) [**SESEAT 11x16 Picture Frame Rustic Brown Display Pictures for Wall 1 Pack**SESEAT**$7.59**4.4★**▲ 100%**](https://www.amazon.com/dp/B0FNR2SY11) [**Heimlove 11x16 Picture Frames Solid Oak Wood 16 x 11 Photos Frame with Tempered Glass Wall Gallery Poster Frame with No Mat Horizontal and Vertical for Wall Mounting Home Office Decoration Walnut Color**Heimlove**$30.80**4.7★**▲ 85%**](https://www.amazon.com/dp/B0F29LTVW7) [**LUCKYLIFE 11x16 Picture Frame Natural Solid Wooden Photo Frames for Wall Display 1 Pack**LUCKYLIFE**$8.63**4.4★**▲ 72%**](https://www.amazon.com/dp/B0FNM7B8LM)
**~~View all trending →~~**
## **What buyers say about 11x16 picture frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**35%
*“Decent frame - Good price”*
**Quality-Overall**19%
*“well made”*
**Value For Money**14%
*“Great product at a reasonable rate”*
**Ease Of Use**4%
*“Very simple to use”*
**Size-Overall**4%
*“Great fit and function”*
**Advertised Vs Actual Product**3%
*“Exactly as expected”*
**Drawing Experience**2%
*“Works great for one of my diamond art pictures”*
**Image/Picture Clarity**2%
*“It's clear so you can see the picture you hang in”*
**Fun/Entertainment Experience**2%
*“Everyone laughs at it”*
**Strength**2%
*“Sturdy”*
### **What buyers complain about **
**Frame Quality**27%
*“Broken frame”*
**Quality-Overall**16%
*“Cheap cheap”*
**Material Quality**7%
*“Material is very cheap”*
**Adhesion/Stickiness**6%
*“needs better adhesive”*
**Value For Money**5%
*“I knew it was cheap when I ordered it it”*
**Heating**4%
*“Arrived falling apart- going to have to hot glue back together if that even works”*
**Scratch Resistance**4%
*“And it isnt scratchy resistant”*
**Defective Material/Parts**4%
*“Broke”*
**Durability**3%
*“easy to fall out”*
**Size-Overall**3%
*“had the odd size”*
### **Top return reasons **
**Frame Quality**55%
**Size-Overall**25%
**Advertised Vs Actual Product**3%
**Material Quality**3%
**Quality-Overall**3%
**Value For Money**2%
**Defective Material/Parts**2%
**Color**1%
**Scratch Resistance**1%
**Functionality-Overall**1%
## **Common questions**
- **Is 11x16 picture frame profitable to sell on Amazon United States?**
- The niche generates $122K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the 11x16 picture frame niche?**
- 15 brands and 22 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in 11x16 picture frame?**
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 3.2%.
- **When does demand for 11x16 picture frame peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the 11x16 picture frame niche?**
- Listings span $7.59–$31.80; the average listing price is $14.11 (sweet spot $15–$100). The average incumbent carries 5,020 reviews — the moat a new listing must climb.
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