---
title: "11x15 Picture Frame — $239K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/11x15-picture-frame"
last_updated: "2026-08-08T23:03:19.066Z"
locale: en
meta:
description: "Niche score 46/100 · $239K/yr market · 169K searches/yr · $14.37 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 46/100 · $239K/yr market · 169K searches/yr · $14.37 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "11x15 Picture Frame — $239K/yr Amazon US Niche (2026) - Flapen"
---
# **11x15 picture frame**
**Skip it**
A deep review moat (7,129 avg reviews) — this niche doesn't clear our bar today.
Market size 45Growth 32Conversion 86Competition 29Returns 42Price range 67Avg price 70Brand share 52Review moat 23Quality gap 43
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.37**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.37–$30.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$239K**
$239K/yr · 169K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+5.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****7,128.95**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 11x15 picture frame is a $239K/yr Amazon United States market (169K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 46/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **11x15 picture frame market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$216K–$287K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#153**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**22%**
- upsimples21% - JCJMY20% - LaVie Home17% - A PLUS MAX11% - MOUDAMION5% - SESEAT4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.
4K3KHoliday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/11x15-picture-frame/trend)
## **Top 11x15 picture frame search terms**
- **11x15 picture frame**63K/yr+7.1%8.3% conv. - **11x15 frame**23K/yr+5.5%6.8% conv. - **11 x 15 picture frame**17K/yr-7.8%8.3% conv. - **15x11 picture frame**15K/yr-3.2%11.0% conv. - **11 x 15 frame**9K/yr+15.1%7.8% conv. - **picture frames 11x15**7K/yr+10.3%5.2% conv. - **15x11 frame**5K/yr+8.4%8.9% conv. - **15 x 11 picture frame**4K/yr+106.7%10.5% conv. - **frame 11x15**5K/yr+9.7%8.5% conv. - **15 x 11 frame**5K/yr-30.2%10.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/11x15-picture-frame/search-terms)
## **Top 11x15 picture frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$24K20%$48K30%$72K40%$96K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**upsimples 11x15 Picture Frame Display Pictures 8x12 with Mat or 11x15 Without Wall Hanging Photo Frame Black 1 Pack**upsimples**$8.91**4.5★41,299 rev](https://www.amazon.com/dp/B0FJLHLH18) [2**LaVie Home 11x15 Picture Frame for Wall Display 11x15 Black Picture Frame with HD Plexiglas 11 x 15 Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection**LaVie Home**$8.91**4.4★6,741 rev](https://www.amazon.com/dp/B0D4LH92MB) [3**JCJMY 11x15 inch Picture Frame Horizontal and Vertical Formats for Wall Hanging 11 x 15 Wall Gallery Poster Photo Frame with Shatter Resistant Plexiglass Black**JCJMY**$7.94**4.5★11,068 rev](https://www.amazon.com/dp/B0C5XZBXG9) [4**A PLUS MAX 11x15 Picture Frame Black Light Weight Wall Mount**A PLUS MAX**$7.37**4.3★5,940 rev](https://www.amazon.com/dp/B0DB62KWYX) [5**SESEAT 11x15 Picture Frame Rustic Brown Display Pictures for Wall 1 Pack**SESEAT**$7.92**4.4★6,275 rev](https://www.amazon.com/dp/B0FNQXPHPB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Veleclo 11x15 Picture Frame for Wall Display 11x15 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 15 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack**Veleclo**$8.70**111 rev4mo ago](https://www.amazon.com/dp/B0GT8J8P1V) [**Homeforia 11x15 Black Picture Frame High-End Metal 8.5x11 Mat Glass**Homeforia**$23.30**10,976 rev10mo ago](https://www.amazon.com/dp/B0FRSKXWD4) [**SESEAT 11x15 Picture Frame Rustic Brown Display Pictures for Wall 1 Pack**SESEAT**$7.92**6,275 rev11mo ago](https://www.amazon.com/dp/B0FNQXPHPB) [**LUCKYLIFE 11x15 Picture Frame Natural Solid Wooden Photo Frames for Wall Display 1 Pack**LUCKYLIFE**$8.79**274 rev11mo ago](https://www.amazon.com/dp/B0FNM4LFKW) [**upsimples 11x15 Picture Frame Display Pictures 8x12 with Mat or 11x15 Without Wall Hanging Photo Frame Black 1 Pack**upsimples**$8.91**41,299 rev1y ago](https://www.amazon.com/dp/B0FJLHLH18)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Veleclo 11x15 Picture Frame for Wall Display 11x15 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 15 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack**Veleclo**$8.70**4.4★**▲ 300%**](https://www.amazon.com/dp/B0GT8J8P1V) [**LUCKYLIFE 11x15 Picture Frame Natural Solid Wooden Photo Frames for Wall Display 1 Pack**LUCKYLIFE**$8.79**4.4★**▲ 80%**](https://www.amazon.com/dp/B0FNM4LFKW) [**Heimlove 11x15 Picture Frames Solid Oak Wood 15 x 11 Photos Frame with Tempered Glass Wall Gallery Poster Frame with No Mat Horizontal and Vertical for Wall Mounting Home Office Decoration Walnut Color**Heimlove**$30.73**4.7★**▲ 64%**](https://www.amazon.com/dp/B0F29MV533) [**JCJMY 11x15 inch Picture Frame Horizontal and Vertical Formats for Wall Hanging 11 x 15 Wall Gallery Poster Photo Frame with Shatter Resistant Plexiglass White**JCJMY**$10.09**4.5★**▲ 57%**](https://www.amazon.com/dp/B0CG2LG97L) [**Homeforia 11x15 Black Picture Frame High-End Metal 8.5x11 Mat Glass**Homeforia**$23.30**4.8★**▲ 50%**](https://www.amazon.com/dp/B0FRSKXWD4)
**~~View all trending →~~**
## **What buyers say about 11x15 picture frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Art credit : Old Made Good”*
**Frame Quality**21%
*“Great frame and easy to hang up”*
**Size-Overall**17%
*“Perfect fit”*
**Advertised Vs Actual Product**7%
*“As described”*
**Value For Money**7%
*“Great value for the price”*
**Design-Overall**5%
*“Very rustic and simple”*
**Strength**5%
*“Sturdy and looks great”*
**Weight Light**4%
*“Lightweight and easy to hang”*
**Ease Of Use**2%
*“Certainly giftable and easy to hang”*
### **What buyers complain about **
**Frame Quality**26%
*“one of my frames came damaged bummed out for that”*
**Durability**21%
*“This farm broke as soon as I tried to place a picture in it”*
**Strength**14%
*“thin product”*
**Value For Money**8%
*“kinda cheap”*
**Product Condition**7%
*“Was obviously a return”*
### **Top return reasons **
**Frame Quality**56%
**Size-Overall**29%
**Advertised Vs Actual Product**4%
**Material Quality**3%
**Color**1%
**Defective Material/Parts**1%
**Scratch Resistance**1%
**Quality-Overall**1%
**Wood Quality**0%
**Product Condition**0%
## **Common questions**
- **Is 11x15 picture frame profitable to sell on Amazon United States?**
- The niche generates $239K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the 11x15 picture frame niche?**
- 16 brands and 22 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in 11x15 picture frame?**
- Top complaints mined from reviews: Frame Quality, Durability, Strength. The return rate is 3.6%.
- **When does demand for 11x15 picture frame peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the 11x15 picture frame niche?**
- Listings span $7.37–$30.73; the average listing price is $14.37 (sweet spot $15–$100). The average incumbent carries 7,129 reviews — the moat a new listing must climb.
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