---
title: "11x14 Picture Frame White — $236K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/11x14-picture-frame-white"
last_updated: "2026-08-09T00:22:20.388Z"
locale: en
meta:
description: "Niche score 49/100 · $236K/yr market · 129K searches/yr · $16.12 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 49/100 · $236K/yr market · 129K searches/yr · $16.12 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "11x14 Picture Frame White — $236K/yr Amazon US Niche (2026) - Flapen"
---
# **11x14 picture frame white**
**Skip it**
A deep review moat (10,280 avg reviews) — this niche doesn't clear our bar today.
Market size 44Growth 36Conversion 92Competition 53Returns 28Price range 73Avg price 78Brand share 48Review moat 22Quality gap 38
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.12**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.71–$37.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$236K**
$236K/yr · 129K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+8.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****10,279.72**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 11x14 picture frame white is a $236K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Aug. Verdict: Skip it — 49/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **11x14 picture frame white market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$242K–$322K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#182**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 94%
**Open market**
**19%**
- upsimples36% - Americanflat19% - FIXSMITH9% - Egofine8% - Hongkee5% - LaVie Home4%
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — +8.8% search growth over the last 90 days.
4K3KHoliday '24Prime Day '25 seasonDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/11x14-picture-frame-white/trend)
## **Top 11x14 picture frame white search terms**
- **11x14 picture frame white**26K/yr+8.6%10.5% conv. - **white frame 11x14**15K/yr-1.0%7.2% conv. - **11x14 white picture frame**16K/yr-11.3%8.7% conv. - **white 11x14 picture frame**14K/yr+6.3%7.4% conv. - **11x14 white frame**11K/yr+42.6%9.5% conv. - **white picture frame 11x14**13K/yr+2.2%6.9% conv. - **white frames 11x14**7K/yr+28.1%7.3% conv. - **white picture frames 11x14**5K/yr+14.7%6.6% conv. - **11x14 frame white**6K/yr+19.6%9.8% conv. - **11 x 14 picture frame white**5K/yr+5.3%11.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/11x14-picture-frame-white/search-terms)
## **Top 11x14 picture frame white products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$24K20%$47K30%$71K40%$94K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**upsimples 11x14 Picture Frame Display Pictures 8x10 with Mat or 11x14 Without Mat Wall Hanging Photo Frame White 1 Pack**upsimples**$8.64**4.5★41,299 rev](https://www.amazon.com/dp/B0C5JF7X92) [2**Americanflat 11x14 Picture Frame with Shatter-Resistant Glass - Use as 8x10 Frame with Mat or Display 11x14 Photo Without Mat - Signature Collection - Picture Frames for Wall Display - White**Americanflat**$13.42**4.7★24,084 rev](https://www.amazon.com/dp/B00YSHGZW8) [3**upsimples 11x14 Picture Frame Set of 5 Display Pictures 8x10 with Mat or 11x14 Without Mat Wall Gallery Photo Frames White**upsimples**$23.10**4.6★72,210 rev](https://www.amazon.com/dp/B07VLMPDJW) [4**FIXSMITH 11x14 Picture Frame Set of 2 Photo Frame with HD Plexiglass Display Pictures 8x10 with Mat or 11x14 Without Mat White Picture Frames Collage Wall Decor Gallery Wall Frame**FIXSMITH**$9.63**4.3★2,122 rev](https://www.amazon.com/dp/B0DFMF1SYJ) [5**upsimples 11x14 Picture Frame Wall Gallery Photo Frames with Engineered Wood White 1 Pack**upsimples**$7.43**4.5★2,555 rev](https://www.amazon.com/dp/B0DJW1TKH5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fixwal 11x14 Picture Frame Wood Display Photo Frames 8x10 With Mat or 11x14 Without Mat for Gallery Wall Decoration White**Fixwal**$7.70**91 rev5mo ago](https://www.amazon.com/dp/B0GMWQ15CM) [**Hongkee 11x14 Picture Frame Made of Solid Wood with Real Glass Display Pictures 8x10 with Mat or 11 x 14 without Mat - Wall and Tabletop (White 1 Pack)**Hongkee**$15.94**166 rev7mo ago](https://www.amazon.com/dp/B0GDF3DGYJ) [**TKYGU 11x14 Picture Frame Set of 3 Wooden Frame 14x11 Wall Gallery Poster Photo frame white with Durable Shatter Resistant Plexiglass for Wall Mounting Family -friend- wedding best gift**TKYGU**$18.33**247 rev1y ago](https://www.amazon.com/dp/B0FJBDC7M6) [**THKRLOF 11x14 Picture Frame with Mat for 8x10 Wavy Edge Wooden Real Glass Photo Frame for Wall Hanging White 1 Pack**THKRLOF**$25.73**536 rev1y ago](https://www.amazon.com/dp/B0F1BSGX5P) [**upsimples 11x14 Picture Frame Wall Gallery Photo Frames with Engineered Wood White 1 Pack**upsimples**$7.43**2,555 rev1y ago](https://www.amazon.com/dp/B0DJW1TKH5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fixwal 11x14 Picture Frame Wood Display Photo Frames 8x10 With Mat or 11x14 Without Mat for Gallery Wall Decoration White**Fixwal**$7.70**4.1★**▲ 338%**](https://www.amazon.com/dp/B0GMWQ15CM) [**TKYGU 11x14 Picture Frame Set of 3 Wooden Frame 14x11 Wall Gallery Poster Photo frame white with Durable Shatter Resistant Plexiglass for Wall Mounting Family -friend- wedding best gift**TKYGU**$18.33**4.6★**▲ 320%**](https://www.amazon.com/dp/B0FJBDC7M6) [**Hongkee 11x14 Picture Frame Made of Solid Wood with Real Glass Display Pictures 8x10 with Mat or 11 x 14 without Mat - Wall and Tabletop (White 1 Pack)**Hongkee**$15.94**4.5★**▲ 294%**](https://www.amazon.com/dp/B0GDF3DGYJ) [**LaVie Home 11x14 Picture Frame for Wall Display 11x14 White Picture Frame with HD Plexiglas 11 x 14 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection**LaVie Home**$8.01**4.4★**▲ 254%**](https://www.amazon.com/dp/B0D4LT94PV) [**Americanflat 11x14 Picture Frame with Shatter-Resistant Glass - Use as 8x10 Frame with Mat or Display 11x14 Photo Without Mat - Signature Collection - Picture Frames for Wall Display - White**Americanflat**$12.08**4.7★**▲ 180%**](https://www.amazon.com/dp/B00W2D4T78)
**~~View all trending →~~**
## **What buyers say about 11x14 picture frame white**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**31%
*“Great frames”*
**Value For Money**20%
*“affordable just what I needed”*
**Quality-Overall**13%
*“Excellent product”*
**Strength**5%
*“Sturdy”*
**Advertised Vs Actual Product**3%
*“Just what I needed”*
**Size-Overall**3%
*“theyre a nice size”*
**Assembly/Installation**3%
*“Easy to assemble”*
**Print Quality**3%
*“I think it looks nice with my photo print in it”*
**Mounting**3%
*“Wall mount, was just perfect”*
**Thickness**3%
*“Thin and cute for what I needed it for”*
### **What buyers complain about **
**Frame Quality**40%
*“Frames were coming apart”*
**Quality-Overall**15%
*“Poor quality control”*
**Strength**7%
*“Arrived broken very flimsy”*
**Value For Money**6%
*“But this level of cost cutting isnt worth the price”*
**Thickness**5%
*“I felt for $40 the frame should have been thicker”*
**Size-Overall**4%
*“Not 8x10”*
**Color**4%
*“they should not be listed as the same color as other packs”*
**Body Support**4%
*“back support is flimsy”*
**Material Quality**3%
*“Fiberglass is not actual glass”*
**Durability**3%
*“The first time, I bought one or two and they both broken”*
### **Top return reasons **
**Frame Quality**51%
**Size-Overall**16%
**Color**6%
**Quality-Overall**5%
**Advertised Vs Actual Product**4%
**Material Quality**4%
**Value For Money**2%
**Defective Material/Parts**2%
**Scratch Resistance**1%
**Strength**1%
## **Common questions**
- **Is 11x14 picture frame white profitable to sell on Amazon United States?**
- The niche generates $236K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the 11x14 picture frame white niche?**
- 15 brands and 21 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in 11x14 picture frame white?**
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Strength. The return rate is 4.8%.
- **When does demand for 11x14 picture frame white peak?**
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the 11x14 picture frame white niche?**
- Listings span $6.71–$37.56; the average listing price is $16.12 (sweet spot $15–$100). The average incumbent carries 10,280 reviews — the moat a new listing must climb.
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