---
title: "11x13 Picture Frame — $63K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/11x13-picture-frame"
last_updated: "2026-08-08T22:43:56.473Z"
locale: en
meta:
description: "Niche score 43/100 · $63K/yr market · 62K searches/yr · $13.37 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 43/100 · $63K/yr market · 62K searches/yr · $13.37 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "11x13 Picture Frame — $63K/yr Amazon US Niche (2026) - Flapen"
---
# **11x13 picture frame**
**Skip it**
A small market ($63K/yr) — this niche doesn't clear our bar today.
Market size 16Growth 32Conversion 77Competition 34Returns 60Price range 61Avg price 61Brand share 55Review moat 24Quality gap 42
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.37**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.51–$28.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+5.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,812.14**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$63K**
$63K/yr · 62K searches
According to Flapen's Amazon United States niche tracking, 11x13 picture frame is a $63K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 43/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **11x13 picture frame market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$67K–$80K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#210**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 99%
**Open market**
**23%**
- JCJMY28% - Americanflat17% - A PLUS MAX13% - QOTIB9% - Fxojyvo6% - MOUDAMION5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.
2K1KBlack Friday '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/11x13-picture-frame/trend)
## **Top 11x13 picture frame search terms**
- **11x13 picture frame**33K/yr+6.7%6.7% conv. - **11x13 frame**9K/yr+6.2%7.2% conv. - **11 x 13 frame**8K/yr+7.2%6.2% conv. - **11 x 13 picture frame**7K/yr+6.4%5.8% conv. - **13x11 picture frame**5K/yr-5.1%9.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/11x13-picture-frame/search-terms)
## **Top 11x13 picture frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$13K30%$19K40%$25K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JCJMY 11x13 Picture Frame Black for Wall Hanging Wall Mounting Horizontally or Vertically 11 x 13 Wall Gallery Poster Photo Frame with Shatter Resistant Plexiglass Black**JCJMY**$6.86**4.5★11,068 rev](https://www.amazon.com/dp/B0CZQS9K7J) [2**Americanflat 11x13 Picture Frame with Shatter-Resistant Glass - Use as 8x10 Frame with Mat or Display 11x13 Photo Without Mat - Signature Collection - Picture Frames for Wall Display - Black**Americanflat**$12.15**4.7★24,084 rev](https://www.amazon.com/dp/B01971TYLI) [3**A PLUS MAX 11x13 Picture Frame Black Light Weight Wall Mount**A PLUS MAX**$6.75**4.3★5,940 rev](https://www.amazon.com/dp/B0DB636XWG) [4**QOTIB 11x13 Picture Frame Deep Brown for Wall Hanging Wood 11 x 13 Frame Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack**QOTIB**$9.87**4.3★1,645 rev](https://www.amazon.com/dp/B0DYJHDG2D) [5**Fxojyvo 11x13 Picture Frame for Photo Poster Horizontally/Vertically**Fxojyvo**$7.74**4.6★1,785 rev](https://www.amazon.com/dp/B0CPS7S141)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Veleclo 11x13 Picture Frame for Wall Display 11x13 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 13 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack**Veleclo**$9.39**111 rev4mo ago](https://www.amazon.com/dp/B0GT8699TC) [**ALIOBLONG 11x13 Picture Frame Set of 2 Black Photo Frame for 11x13 Without Mat Thin Border Frame Horizontal and Vertical Formats for Wall Mount with Shatter-Resistant Acrylic Sheet**ALIOBLONG**$8.18**361 rev7mo ago](https://www.amazon.com/dp/B0G2RK5QG1) [**KTKDE 11x13 Picture Frame Display Pictures 8x10 with Mat or 11x13 Without Tempered Glass 13 by 11 Black Wooden Frame Wall Gallery Poster Frame best gift**KTKDE**$14.23**971 rev10mo ago](https://www.amazon.com/dp/B0FR478NTR) [**MOUDAMION 11x13 Wood Frame Brown Natural Wooden 13x11in Picture Frames Modern Golden 11 x 13inch Gallery Photo Pic Frame with HD Plexiglass Horizontal Vertical Wall Mounting Tabletop Display 1Pcs**MOUDAMION**$15.26**2,085 rev1y ago](https://www.amazon.com/dp/B0F86T73RZ) [**Wood 11x13 Frame Gold Ornate Natural Wooden 13x11in Picture Frames Modern Golden 11 x 13inch Gallery Photo Pic Frame with HD Plexiglass Horizontal Vertical Wall Mounting Tabletop Display 1Pcs**MOUDAMION**$15.85**2,085 rev1y ago](https://www.amazon.com/dp/B0F86RG8D2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Veleclo 11x13 Picture Frame for Wall Display 11x13 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 13 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack**Veleclo**$9.39**4.4★**▲ 290%**](https://www.amazon.com/dp/B0GT8699TC) [**ALIOBLONG 11x13 Picture Frame Set of 2 Black Photo Frame for 11x13 Without Mat Thin Border Frame Horizontal and Vertical Formats for Wall Mount with Shatter-Resistant Acrylic Sheet**ALIOBLONG**$8.18**4.4★**▲ 257%**](https://www.amazon.com/dp/B0G2RK5QG1) [**KTKDE 11x13 Picture Frame Display Pictures 8x10 with Mat or 11x13 Without Tempered Glass 13 by 11 Black Wooden Frame Wall Gallery Poster Frame best gift**KTKDE**$14.23**4.6★**▲ 196%**](https://www.amazon.com/dp/B0FR478NTR) [**Heimlove 11x13 Picture Frames Solid Oak Wood 13 x 11 Photos Frame with Tempered Glass Wall Gallery Poster Frame with No Mat Horizontal and Vertical for Wall Mounting Home Office Decoration Walnut Color**Heimlove**$28.48**4.7★**▲ 50%**](https://www.amazon.com/dp/B0F29LBQQV) [**MOUDAMION 11x13 Wood Frame Brown Natural Wooden 13x11in Picture Frames Modern Golden 11 x 13inch Gallery Photo Pic Frame with HD Plexiglass Horizontal Vertical Wall Mounting Tabletop Display 1Pcs**MOUDAMION**$15.26**4.5★**▲ 36%**](https://www.amazon.com/dp/B0F86T73RZ)
**~~View all trending →~~**
## **What buyers say about 11x13 picture frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**37%
*“Great frames”*
**Value For Money**20%
*“Good Value”*
**Quality-Overall**9%
*“Quality at a fair price”*
**Weight Light**4%
*“lightweight”*
**Strength**3%
*“Sturdy”*
**Advertised Vs Actual Product**3%
*“just what I needed”*
**Scratch Resistance**3%
*“no scratches were seen on mine”*
**Size-Overall**3%
*“fits well”*
**Display-Overall**2%
*“Nice display”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Quality-Overall**23%
*“Extremely poor quality”*
**Frame Quality**21%
*“Broken Frame Right Out of the Box”*
**Material Quality**9%
*“The material feels very flimsy”*
**Strength**7%
*“The material feels very flimsy”*
**Value For Money**4%
*“Honestly, it looks like it should cost much more than it actually did”*
**Size-Overall**4%
*“Very small frame”*
**Advertised Vs Actual Product**3%
*“Didn't match description”*
**Durability**2%
*“it broke already”*
**Thickness**1%
*“a bit thin, shallow, lightweight”*
**Mounting**1%
*“Not a good hanging tool”*
### **Top return reasons **
**Frame Quality**54%
**Size-Overall**23%
**Material Quality**5%
**Quality-Overall**4%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**2%
**Value For Money**2%
**Scratch Resistance**1%
**Color**1%
**Strength**1%
## **Common questions**
- **Is 11x13 picture frame profitable to sell on Amazon United States?**
- The niche generates $63K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the 11x13 picture frame niche?**
- 15 brands and 23 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in 11x13 picture frame?**
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Material Quality. The return rate is 2.6%.
- **When does demand for 11x13 picture frame peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the 11x13 picture frame niche?**
- Listings span $6.51–$28.48; the average listing price is $13.37 (sweet spot $15–$100). The average incumbent carries 5,812 reviews — the moat a new listing must climb.
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