---
title: "11x11 Picture Frame — $162K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/11x11-picture-frame"
last_updated: "2026-08-08T23:37:28.624Z"
locale: en
meta:
description: "Niche score 44/100 · $162K/yr market · 112K searches/yr · $15.40 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 44/100 · $162K/yr market · 112K searches/yr · $15.40 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "11x11 Picture Frame — $162K/yr Amazon US Niche (2026) - Flapen"
---
# **11x11 picture frame**
**Skip it**
A deep review moat (6,295 avg reviews) — this niche doesn't clear our bar today.
Market size 34Growth 33Conversion 84Competition 34Returns 41Price range 70Avg price 76Brand share 51Review moat 24Quality gap 25
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.40**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.22–$35.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$162K**
$162K/yr · 112K searches
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+6.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,294.7**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 11x11 picture frame is a $162K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 44/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **11x11 picture frame market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$154K–$193K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#279**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **203 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**22%**
- upsimples30% - keibiubu19% - Americanflat11% - Homeforia10% - OMAIGAR5% - NAOKBOEE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.1% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/11x11-picture-frame/trend)
## **Top 11x11 picture frame search terms**
- **11x11 picture frame**55K/yr+3.7%8.0% conv. - **11x11 frame**28K/yr+14.0%6.5% conv. - **11 x 11 frame**15K/yr+11.4%7.5% conv. - **11 x 11 picture frame**10K/yr-11.9%7.5% conv. - **11x11**4K/yr+6.9%0.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/11x11-picture-frame/search-terms)
## **Top 11x11 picture frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$32K30%$49K40%$65K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**upsimples 11x11 Picture Frame Display Pictures 8x8 with Mat or 11 x 11 Without Wall Hanging Square Frames Black 1 Pack**upsimples**$7.56**4.5★41,299 rev](https://www.amazon.com/dp/B0CBX93GBR) [2**keibiubu Black Picture Frame 11x11 Picture Frame for Square Photo Poster Canvas Certificate Document Display Horizontally or Vertically High Transparent Wall Gallery(Size 11 x 11 inches)**keibiubu**$6.22**4.6★5,292 rev](https://www.amazon.com/dp/B0C4DBVLCP) [3**Americanflat 11x11 Picture Frame with Shatter-Resistant Glass - Use as 8x8 Frame with Mat or Display 11x11 Photo Without Mat - Signature Collection - Square Frames for Wall Display - Black**Americanflat**$12.00**4.7★24,084 rev](https://www.amazon.com/dp/B015QACLN2) [4**Homeforia 11x11 Black Picture Frame High-End Metal 9x9 Mat Glass**Homeforia**$22.42**4.8★10,976 rev](https://www.amazon.com/dp/B0DDQGDVW3) [5**OMAIGAR 11x11 Picture Frame for 11by11 Square Poster Photo Canvas Certificate Black High Transparent Photo Frame Wall Desktop Horizontal Vertical 11 x 11**OMAIGAR**$6.44**4.5★2,068 rev](https://www.amazon.com/dp/B0C4D2JZGC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Homeforia 11x11 Picture Frame Brown Wood Mortise & Tenon Walnut 11 x 11 Square Frames with Mat 9 by 9 for Wall or Tabletop Dark Wooden Frames 11by11 Matted to 9x9 Tempered Glass Wall Kit Set of 1**Homeforia**$35.26**453 rev10mo ago](https://www.amazon.com/dp/B0FQQY38HR) [**Homeforia 11x11 Natural Wood Frame Mortise & Tenon 11 x 11 Oak Picture Frames with Mat 9 by 9 for Wall or Tabletop Square Light Wooden Frames 11by11 Matted to 9x9 Tempered Glass Wall Kit Set of 1**Homeforia**$35.13**453 rev10mo ago](https://www.amazon.com/dp/B0FQQMHX89) [**FIXSMITH 11x11 Picture Frame Set of 2 Photo Frame with HD Plexiglass Display Pictures 8x8 with Mat or 11x11 Without Mat Black Picture Frames Collage Wall Decor Gallary Wall Frame**FIXSMITH**$9.34**7,221 rev11mo ago](https://www.amazon.com/dp/B0FNW2MFZ8) [**euwazram Suede 11x11 Frame - Single Frame Elegant Green 11 x 11 Poster Frame with Mat for 9x9 11x11 Picture Frames for Artwork Puzzles Photos and Movie Posters**euwazram**$19.01**351 rev11mo ago](https://www.amazon.com/dp/B0FMRM8GY9) [**Wood 11x11 Frame Gold Ornate Natural Wooden 11x11in Picture Frames Modern Golden 11 x 11inch Gallery Photo Pic Frame with HD Plexiglass Horizontal Vertical Wall Mounting Tabletop Display 1Pcs**MOUDAMION**$15.26**2,085 rev1y ago](https://www.amazon.com/dp/B0DRYPVXPD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FIXSMITH 11x11 Picture Frame Set of 2 Photo Frame with HD Plexiglass Display Pictures 8x8 with Mat or 11x11 Without Mat Black Picture Frames Collage Wall Decor Gallary Wall Frame**FIXSMITH**$9.34**4.4★**▲ 203%**](https://www.amazon.com/dp/B0FNW2MFZ8) [**Homeforia 11x11 Natural Wood Frame Mortise & Tenon 11 x 11 Oak Picture Frames with Mat 9 by 9 for Wall or Tabletop Square Light Wooden Frames 11by11 Matted to 9x9 Tempered Glass Wall Kit Set of 1**Homeforia**$35.13**4.9★**▲ 139%**](https://www.amazon.com/dp/B0FQQMHX89) [**Homeforia 11x11 Picture Frame Brown Wood Mortise & Tenon Walnut 11 x 11 Square Frames with Mat 9 by 9 for Wall or Tabletop Dark Wooden Frames 11by11 Matted to 9x9 Tempered Glass Wall Kit Set of 1**Homeforia**$35.26**4.9★**▲ 89%**](https://www.amazon.com/dp/B0FQQY38HR) [**keibiubu White Picture Frame 11x11 Picture Frame for Square Photo Poster Canvas Certificate Document Display Horizontally or Vertically High Transparent Wall Gallery(Size 11 x 11 inches)**keibiubu**$7.74**4.4★**▲ 45%**](https://www.amazon.com/dp/B0C4D65TVL) [**euwazram Suede 11x11 Frame - Single Frame Elegant Green 11 x 11 Poster Frame with Mat for 9x9 11x11 Picture Frames for Artwork Puzzles Photos and Movie Posters**euwazram**$19.01**4.5★**▲ 38%**](https://www.amazon.com/dp/B0FMRM8GY9)
**~~View all trending →~~**
## **What buyers say about 11x11 picture frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**36%
*“Beautiful frame”*
**Quality-Overall**16%
*“Great Quality & Customer Service”*
**Value For Money**13%
*“Worth it”*
**Size-Overall**8%
*“Good fit”*
**Advertised Vs Actual Product**7%
*“Does what it is supposed to do”*
**Assembly/Installation**5%
*“Easy to hang”*
**Strength**2%
*“Beautiful and sturdy”*
**Durability**2%
*“It is durable”*
**Mounting**2%
*“Great quality and they even include a nail and bracket if you want to hang on the wall”*
**Display-Overall**2%
*“It displays it beautifully”*
### **What buyers complain about **
**Material Quality**13%
*“Cheap feel and look”*
**Durability**11%
*“Broke”*
**Quality-Overall**9%
*“Cheap and flimsy”*
**Advertised Vs Actual Product**6%
*“Not as described”*
**Strength**6%
*“The only reason its not a 5 star is because the part that is used for hanging the frame is a bit flimsy”*
**Natural Resource Wastage**6%
*“Waste of money”*
**Wood Quality**6%
*“Won't hold a thin wooden puzzel”*
**Color Fading/Discoloration**4%
*“the mat discolored”*
**Frame Quality**3%
*“I was worried about spending so much on a frame”*
### **Top return reasons **
**Frame Quality**52%
**Size-Overall**27%
**Advertised Vs Actual Product**5%
**Material Quality**3%
**Color**2%
**Defective Material/Parts**2%
**Display Colors**1%
**Quality-Overall**1%
**Value For Money**1%
**Scratch Resistance**1%
## **Common questions**
- **Is 11x11 picture frame profitable to sell on Amazon United States?**
- The niche generates $162K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the 11x11 picture frame niche?**
- 15 brands and 20 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in 11x11 picture frame?**
- Top complaints mined from reviews: Material Quality, Durability, Quality-Overall. The return rate is 3.8%.
- **When does demand for 11x11 picture frame peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the 11x11 picture frame niche?**
- Listings span $6.22–$35.26; the average listing price is $15.40 (sweet spot $15–$100). The average incumbent carries 6,295 reviews — the moat a new listing must climb.
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